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Hugh Duffy Articles

Written by: Hugh Duffy

Marketing is about Differentiation - Click To Read Article
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.

Selling is Like Dating - Click To Read Article
Selling your services is in many ways, analogous to the dating process. There are several steps in the process and if you attempt to rush the process by skipping a step or two, you will most likely face rejection.

World's BEST Golfers Use Coaches, and So Should You - Click To Read Article
The world’s best golfer, Tiger Woods, uses various coaches to continuously improve every aspect of his game. That’s right, Tiger has coaches to help him with his golf swing, short game, mental approach, and strength training. Not one coach, several coaches.

Warming Up Cold Calls - Click To Read Article
In today’s day and age, a cold call telemarketing call is about as smooth as vinegar. To warm up your approach and improve the effectiveness, use a little honey in a warm cup of tea and it will go much farther, and be more effective.

Branding Your Firm At Every Touchpoint - Click To Read Article
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

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About the Author: Hugh Duffy
RSS for Hugh's articles - Visit Hugh's website

Co-Founder and Chief Marketing Officer for Build Your Firm (http://www.buildyourfirm.com), which is a marketing, coaching and practice development firm for small accounting firms throughout the US. Hugh has over 25 years of marketing, selling and general business management experience. Build Your Firm provides accounting marketing workshops throughout the US for small accounting firms, website development and search engine optimization services, outsourced marketing, practice management and outsourced marketing services. The foundation of Hugh's background includes consumer packaged goods marketing complemented with direct response marketing and internet advertising. Hugh's free monthly email newsletter reaches over 6,000 small accounting firms.

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More from Hugh Duffy
Warming Up Cold Calls
Selling is Like Dating
Marketing is about Differentiation
Worlds BEST Golfers Use Coaches and So Should You
Branding Your Firm At Every Touchpoint


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