How to Develop Organizational Culture in an E-Business
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How to develop organizational culture in an e-business
It’s a good business decision to outsource: It’s often cheaper to hire outsource staff than to hire in-house. At times, the per-hour cost of outsource staff might be slightly higher than an in-house staff (depending on where the outsource staff is located), but there is less overhead, no payment of benefits and bonuses, and the business can be covered around the clock. More and more businesses today are looking to outsource since business owners need to better manage their time and focus their efforts. And, it's made so much easier with web-based virtual assistance firms for VA's and freelancing sites specialists.
But this outsourcing creates an additional issue that businesses are now dealing with: How do you create a strong organizational culture in a business context that includes outsource service providers, virtual assistants, freelancers, and consultants?
The importance of creating that culture is important. After all, you don’t want to have an “us-versus-them” mentality in your business, with in-house staff not appreciating the value that the outsource staff can provide (and the outsource staff not knowing what’s going on). Instead, you want to have a business operating as a strong, single entity focused on keeping your customers happy.
While it can seem daunting to create that organizational culture it’s really not.
It starts with communication. Make sure that you give your staff (both in-house and outsource) plenty of ways to communicate with each other. Email is one way, instant messaging is another, even Twitter might be a good way. (Just make sure that you’re clear in what your outsource staff can bill).
Set up periodic conference calls as frequently as you might set up a normal in-house meeting. For example, a weekly conference call in which everyone dials in might be a valuable way to touch base and keep everyone up to date. Make sure you hear from everyone. Consider using meeting software like Adobe Connect so people can see each other, share desktops, and take notes, just like in a regular meeting. There might be a slightly increased cost in paying wages for the hour-long meeting, but the enhanced, productive relationships that come out of that will be worth the expense.
Be intentional about who you assign to projects. Connect an in-house person with an outsource service provider; don’t just connect two in-house people because they happen to be in the same room when you need the work done.
Team-building is a little more difficult to do in this situation but not impossible. Have a contest, pairing your in-house staffers each with an outsource service provider (or even two outsource service providers), and give them a project or business problem to find a creative solution to. Again, you might initially resist the added cost, but this builds relationships between team members and it’s still way more productive than having your in-house people in a room for a bunch of silly team-building games.
Today’s business is not done in-house. Businesses of all sizes are spread around the globe and require mindset changes. Remember, if you want to get the best out of all of your team members (in-house and outsource) you’ll want to build a strong organizational culture.
How to Develop Organizational Culture in an EBusiness - To learn more about this author, visit 's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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