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Are You Falling Into This Advertising And Image Trap?
Written by: Ray StewartArticle Overview: Whilst we were away last week I couldn't believe the huge number of businesses that had fallen into this obvious advertising and image trap. Website hosting is so cheap and easy these days that it is no wonder most businesses have some form of online presence, and proudly include the website name and email address in their marketing materials. And I hasten to add that is a good thing. Unless......
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Free Download - Do You Know Who Your Target Audience Is? By Ray Stewart |
Are You Falling Into This Advertising And Image Trap?
Whilst we were away last week I couldn't believe the huge number of businesses that had fallen into this obvious advertising and image trap.
Website hosting is so cheap and easy these days that it is no wonder most businesses have some form of online presence, and proudly include the website name and email address in their marketing materials.
And I hasten to add that is a good thing. Unless......
The email address doesn't match the website address.
An example of this could be... The web address is yourcompany.com and a good email address would be info at yourcompany.com.
However... last week, on the Isle of Wight, nearly every advert that we saw had a good website address but an email address such as yahoo or msn. This was painted on the sides of coaches, bill posters, tourist magazines, newspapers, yellow pages, in fact - everywhere we looked. It was a rare advert that had the correct email address shown. Such a shame.
Why on earth would people want to display such a bad image to the world. I accept that most of us have an underlying weird email address given to us by the ISP we use and have all email forwarded to this, but why show that off. It looks really unprofessional, tatty almost, these days.
These business have gone to the effort of finding a good and relevant web address so why don't they just set up email forwarding as well? It is generally just a couple of mouse clicks to set it up.
The sad thing is that when I checked some of these websites, they were really posh, professional sites. So it seems that it is the website designers letting their clients down, and a case that the clients are not aware enough of the internet to ask about the email address.
So, if you are still publishing an email address that doesn't match the website address, change it today. It is cheap, simple and makes such a difference to the way your business appears to the public.
Article Tags: advert, earth, email address, isle of wight, isp, marketing materials, newspapers, posters, presence, relevant web address, sad thing, such a shame, tourist magazines, website address, website designers, yahoo, yellow pages
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About the Author: Ray Stewart RSS for Ray's articles - Visit Ray's website Ray Stewart is the MD of Coalville Business Services Limited. He writes articles and reports about bookkeeping and business growth strategies, the two areas of business he is most passionate about. His bookkeeping business website is at http://expertbookkeeping.info and is a free resource for people looking for simple answers to bookkeeping questions and a chance to speak to him for free if you can't find the answer you are looking for. You can also visit his private blog at http://raystewart.biz and subscribe to the RSS feed there to keep right up to date. Click here to visit Ray's website Do You Know Who Your Target Audience Is 10 Common Bookkeeping Misconceptions That Your Accountant Doesnt Want You To Know The Truth ABout Big Brother Is Watching You 5 Simple Ways To Improve Your Marketing And Boost Your Business Profits Why Outsourcing Your Accounts Department Is A Really Good Idea |
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