|
|
Like this article? PLEASE +1 it! |  |
|
Are You Falling Into This Advertising And Image Trap?
Written by: Ray StewartArticle Overview: Whilst we were away last week I couldn't believe the huge number of businesses that had fallen into this obvious advertising and image trap. Website hosting is so cheap and easy these days that it is no wonder most businesses have some form of online presence, and proudly include the website name and email address in their marketing materials. And I hasten to add that is a good thing. Unless......
 |
Free Download - Do You Know Who Your Target Audience Is? By Ray Stewart |
Are You Falling Into This Advertising And Image Trap?
Whilst we were away last week I couldn't believe the huge number of businesses that had fallen into this obvious advertising and image trap.
Website hosting is so cheap and easy these days that it is no wonder most businesses have some form of online presence, and proudly include the website name and email address in their marketing materials.
And I hasten to add that is a good thing. Unless......
The email address doesn't match the website address.
An example of this could be... The web address is yourcompany.com and a good email address would be info at yourcompany.com.
However... last week, on the Isle of Wight, nearly every advert that we saw had a good website address but an email address such as yahoo or msn. This was painted on the sides of coaches, bill posters, tourist magazines, newspapers, yellow pages, in fact - everywhere we looked. It was a rare advert that had the correct email address shown. Such a shame.
Why on earth would people want to display such a bad image to the world. I accept that most of us have an underlying weird email address given to us by the ISP we use and have all email forwarded to this, but why show that off. It looks really unprofessional, tatty almost, these days.
These business have gone to the effort of finding a good and relevant web address so why don't they just set up email forwarding as well? It is generally just a couple of mouse clicks to set it up.
The sad thing is that when I checked some of these websites, they were really posh, professional sites. So it seems that it is the website designers letting their clients down, and a case that the clients are not aware enough of the internet to ask about the email address.
So, if you are still publishing an email address that doesn't match the website address, change it today. It is cheap, simple and makes such a difference to the way your business appears to the public.
Make More Sales By Avoiding The Product Trap
Why Use an Advertising Agency
Marketing Strategies - Banner Advertising and How to Choose Your Placements
And Why Don't YOU Use Video?
Public Relations Agency
Article Tags: advert, earth, email address, isle of wight, isp, marketing materials, newspapers, posters, presence, relevant web address, sad thing, such a shame, tourist magazines, website address, website designers, yahoo, yellow pages
|
About the Author: Ray Stewart RSS for Ray's articles - Visit Ray's website  Click here to visit Ray's website   Do You Know Who Your Target Audience Is 10 Common Bookkeeping Misconceptions That Your Accountant Doesnt Want You To Know The Truth ABout Big Brother Is Watching You 5 Simple Ways To Improve Your Marketing And Boost Your Business Profits Why Outsourcing Your Accounts Department Is A Really Good Idea |
Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Laughter
- I make myself laugh all the time...but then I am easily amused.
Attempting a new recipe that comes out very, very badly.... I laugh.
Attempting to play the harmonica, at which I am no good...I laugh.
Falling off my bike because I went over a curb and for some reason known only to my subconscious, squeezed the brakes .... first I swore, then I laughed.
I ride my bike alot around my residential area, and there are various times of the day when people are out walking their dogs. Some of them are so small and cute and so excited at everything they see...I don't laugh but it brings a smile to my face.
Ditto teeny tiny children...before they grow out of the cute as a puppy phase...
Ideas for developing my business
- Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.
Good Adwords Books?
- I've just purchased "Ultimate Guide to Pay-Per-Click Advertising" by Richard Stokes.
Has anyone read it, and if so what do you think?
Does anyone have any other recommendations for books relating to Adwords?
Thanks,
OT: A pocket coinholder
- Many years ago, I picked up a pocket coinholder. Coin carrier - I'm not sure of the correct term.
I think I may have gotten it through Sharper Image, but actually I'm not sure where I got it.
But I loved it. It was a small black plastic square, with four spring-loaded columns so you could stack a certan number of quarters, dimes, nickels and pennies in each column.
It either broke or I lost it, and I've been searching for something similar ever since, but have been unable to find it.
Anyone know what I'm talking about, and where I could get one?
If not...someone do some reverse engineering and build one - properly marketed I'm sure it could take off!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
The fine line 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
The Right Job - Part Five 'Compensation'
Coaching Tip: Identify Your Core Values
A Guide to Franchise Financing
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.