Whilst we were away last week I couldn't believe the huge number of businesses that had fallen into this obvious advertising and image trap.
Website hosting is so cheap and easy these days that it is no wonder most businesses have some form of online presence, and proudly include the website name and email address in their marketing materials.
And I hasten to add that is a good thing. Unless......
The email address doesn't match the website address.
An example of this could be... The web address is yourcompany.com and a good email address would be info at yourcompany.com.
However... last week, on the Isle of Wight, nearly every advert that we saw had a good website address but an email address such as yahoo or msn. This was painted on the sides of coaches, bill posters, tourist magazines, newspapers, yellow pages, in fact - everywhere we looked. It was a rare advert that had the correct email address shown. Such a shame.
Why on earth would people want to display such a bad image to the world. I accept that most of us have an underlying weird email address given to us by the ISP we use and have all email forwarded to this, but why show that off. It looks really unprofessional, tatty almost, these days.
These business have gone to the effort of finding a good and relevant web address so why don't they just set up email forwarding as well? It is generally just a couple of mouse clicks to set it up.
The sad thing is that when I checked some of these websites, they were really posh, professional sites. So it seems that it is the website designers letting their clients down, and a case that the clients are not aware enough of the internet to ask about the email address.
So, if you are still publishing an email address that doesn't match the website address, change it today. It is cheap, simple and makes such a difference to the way your business appears to the public.
Are You Falling Into This Advertising And Image Trap? - To learn more about this author, visit Ray Stewart's Website.
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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation.
BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them?
If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Ray Stewart
(Visit Ray's Website)
Ray Stewart is the MD of Coalville
Business Services Limited. He writes
articles and reports about bookkeeping and
business growth strategies, the two areas
of business he is most passionate about.
His bookkeeping business website is at expe
rtbookkeeping.info and is a free
resource for people looking for simple
answers to bookkeeping questions and a
chance to speak to him for free if you
can't find the answer you are looking for.
You can also visit his private blog at raystewart.b
iz and subscribe to the RSS feed there
to keep right up to date.
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