Complete Contact Page Goes a Long Way In Credibility
Recently, I went shopping online for a kitchen accessory. I found the product right away, but didn't purchase it from the first two web stores I found. It had nothing to do with price, delivery time, product description, etc. It was the lack of information on their contact pages. All they had was an email form to contact them. There was no email address, snail mail address or most importantly, no phone number. My knee jerk reaction is that this is some guy placing drop ship orders from his basement. The result: "NEXT!!!!"
Don't get me wrong, there is nothing wrong with placing drop ship orders from your basement. You just don't want it to be that obvious. Also, a lot of business owners justify providing lack of contact information with such excuses as, "I don't want spam," or "I don't have a business phone." My answers, "Is losing credibilty amongst your prospects and customers really worth avoiding some unwanted emails?" "Don't have a phone? Go spend $25 on a prepaid cell phone."
Credibilty goes a long way in gaining new business. And the good news is, that it really does not take very much effort to create an updated and complete contact page.
Complete Contact Page Goes a Long Way In Credibility - To learn more about this author, visit John Grande's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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