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3 Strategies for Getting Others Talking About Your CPA Website
| Guest post by: Brian O'Connell |
Article Overview: Your website's selling potential is locked in it's use as a networking instrument. Find out how and why to get people talking about your website.
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Free Download - The CPAs' Fundamental Principles of Marketing By Brian O'Connell |
3 Strategies for Getting Others Talking About Your CPA Website
Give others reasons to talk about your CPA website and your firm becomes a natural part of conversation. Potential clients come from these impromptu conversations all of the time, it is a true case of social marketing. Remember the best form of advertising is word of mouth. Here are three ways to get people talking about you and your firm.
Helpful Information
Most important, of course, is content full of helpful information that potential clients can use. Any accounting website hosted by CPA Site Solutions has plenty of content available. Including your own fresh and unique content, such as a blog, is an important part of this process.
Fun Widgets
You can add some fun elements such as the Free Debt Clock, tax due date countdown meters etc. You can also add a fun online poll or create a unique signature. Adding humor to your accounting website is not something that most customers would expect from an accountant. This is a great way to show your clients that you are more than just a tax professional. Give them something to relate to and humor is a great way to accomplish this.
Client Spotlights
Another way to have your website, and ultimately your firm, talked about is by showcasing your clients. Rhodes, Young, Black and Duncan set a great example of this.
Their firm has set up a regularly changing spotlight page and then an archive of previous client spotlights. Doing this is not only helpful for the client, but gets people within different social venues, talking about your firm.
Remember the next time you are reading a blog, including this one, you might take some time to offer helpful comments. Not only is it fun to do, but grants some search engine benefits as well.
When you can get your clients talking about you and your firm to their friends you're advertising. This form of advertising is stronger and more effective than any other traditional methods available. This type of "online networking" is a long term strategy so give it some time to work, but in the end this is how you land the big fish so stick with it.
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Related Forum Posts
Book: Talking From 9 to 5
- Book: Talking From 9 to 5: How women's and men's conersational styles affect who gets heard, who gets credit, and what gets done at work
Deborah Tannen, PhD
1994
You say something at a meeeting, it is ignored, then someone else says the same thing and everyone embraces it as a marvelous idea. You devote yourself to a project but don't get credit for the results. You work around the clock to avoid a crisis, but your efforts are not recognized because no one notices a crisis that never occurs. YOu give what you think are clear instructions, but the job is not done, or is done wrong. ...
Work is a special world because as we talk to get our jobs done, we are also being evaluated. How we get others to do what we want, and how we accept or avoid responsibility for mistakes, display or challenge authority, reveal or conceal what we don't know -- all affect how we are regarded and rewarded.
TOC
1. Women and Men Talking on the Job
2. "I'm sorry, I'm not apologizing": Conversational rituals
3. "Why don't you say what you mean?" Indirectness at work
4. Marked: Women in the workplace
5. The glass ceiling
6. "She's the boss": Women and authority
7. Talking up close: Status and connection
8. What's sex got to do with it
9. Who gets heard? Talking at meetings
References
Index
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Re: FREE Toronto Referral Workshop
- Kevin, I'll try to get a copy of the slides and summarize the 14 Strategies. Stay tuned!
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
Social Media Marketing Category...
- I agree that a social media marketing category would be useful and added my vote. I would include "bookmarking" sites in the mix as well.
Such a category would be useful for several reasons:
1. Talking about SMM, its purpose and networking strategies and tips.
2. Discussion of the various SMM sites.
3. New about new sites and developments.
4. Helping to build each others SMM networks.
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