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Dress Up That Accounting Website with Photos

Guest post by: Brian O'Connell

Article Overview: Learn how to use images and graphics on your CPA website that will not only appeal to your visitors, but also help your website earn a better position in the search results for your critical keywords.

Dress Up That Accounting Website with Photos

Your perfect copy does you no good for the visitors to your website if they don't stick around to read it. Your excellent Google page rank brings you no more business if your visitors do nothing more than glance at your page before reaching for their browser's back button. A visitor to your CPA Website will decide whether to stay in just a few seconds. You need to grab his attention right away. Just one or two interesting graphics is enough to connect with a casual visitor long enough for her to become an interested reader.

Appealing to the people that visit your site is easy: clear, high caliber images of yourself, your office, your local area or anything else unique and relevant to the content on your page will do. It's harder, however, to appeal to Google with them. Google, after all, can't see pictures.

To make sure that your graphics are going to win with the search engines you've got to help Google understand what your images show.

• File Names- Take a look at your images' file names. If you pulled the image directly off your camera, it likely has some generic file name like the time and date the photo was taken. Give it a good descriptive file name. Include a keyword, if possible.
• Alt Tags- When adding the image to the page, use the Alt and Title tags. The alt tag text will display whenever the image cannot be loaded. The title text will display when your mouse hovers over the image. Like your file name, use a keyword here if it makes sense.
• Keywords- Google considers the context of the image, so be sure that your keywords are represented in the text surrounding the image. A page full of images may be fine for your individual readers, but it doesn't help Google much. Give Google something to read.
• Update Your Pictures- Update your images occasionally. Google loves fresh content and images are no exception. When you update your content, bring in some new images too.
• Relevancy Is Key- Your graphics should be connected to your text and vice versa. Provide what people want to see, and Google will find it.

In short, it's not that different from the process of optimizing your content for Google. Make your web copy and your images relevant, helpful, and attractive to your readers, and Google will reward you.

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Article Tags: accounting, alt tag, cpa, design, graphics, images, pictures, website, websites



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