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Brian O'Connell Articles

Written by: Brian O'Connell

The CPAs' Fundamental Principles of Marketing - Click To Read Article
Learn the basics of marketing your firm. Veteran firm owners will find some helpful information, but this article is actually intended for new firms.

A Smartphone and a CPA Walk Into a Bar... and That Ain't No Joke! - Click To Read Article
The smartphone is no toy, and it's no joke. It's a powerful marketing tool that can help you markedly improve your firm's productivity.

Your Website: Use Google Ads to Market Your CPA Practice - Click To Read Article
Learn to acquire new clients your firm by publicizing your CPA website using Google "PPC", or "Pay-Per-Click" advertising.

What's Twitter and Will it Help Me Grow My Accounting Firm? - Click To Read Article
Everybody knows about the strange new force called "on line social networking", but what is it exactly? Will it help you grow your CPA, accounting or tax firm? This article looks at Twitter and reveals it's use as a sales tool.

Finding the Best CPA Website Design for Your Practice - Click To Read Article
A website designer shows us how to buy the best site for your accounting firm and exposes the traps that site design firms use to entice customers into paying higher rates or buying inferior sites.

Dress Up That Accounting Website with Photos - Click To Read Article
Learn how to use images and graphics on your CPA website that will not only appeal to your visitors, but also help your website earn a better position in the search results for your critical keywords.

3 Strategies for Getting Others Talking About Your CPA Website - Click To Read Article
Your website's selling potential is locked in it's use as a networking instrument. Find out how and why to get people talking about your website.

Cut Your Website Costs With New Point and Click Web Design Technology - Click To Read Article
More and more website owners are shaking off expensive website design and maintenance costs using a new technology called "CMS" or "Content Management System".

3 Website Benefits that Improve Client Satisfaction and Retention - Click To Read Article
A website that doesn't make money for your accounting firm is a useless website. The primary method of generating revenue with your website is by using it as a prospecting tool. It's a great way to bring new clients into the firm but don't become so focused on client acquisition that you allow other opportunities to slip by. You can use your website to improve your client retention as well. Combined with client acquisition, improved client retention can really shore up your firms bottom line.





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