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Who is Your Target Audience?
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success. - Read the article.


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Advertising Authors

   Gold Authors

Joel Sussman is web site publisher, newsletter editor, and Internet columnist. After more than 20 years in public relations, freelance journalism, and corporate communications, he launched a web site and email newsletter called 'The Marketing Survival Kit'. In addition to to featuring small business marketing tips and articles by a variety of business writers and marketing experts, the site also focuses on proven marketing tools, templates, and recommended marketing software.

== Why Almost Everyone Is Dead Wrong About How To Get New Customers == Sick of cold calling or door knocking? Tired of wasting money on advertising that failed to deliver a return? What if you could discover a method to get qualified prospects to stand up and wave their hands in front of your face? Sign-up for ***FREE*** Marketing Lessons “How to Attract All the Business You Can Handle and End Cold Prospecting Forever Without Spending A Dime on Advertising”. www.paynoadvertising.com /evancarmichael.html

Businessman, marketing veteran and published author, Scott C. Margenau funded and founded ImageWorks Studio in 1995. His creative nature and 20 years’ experience in business, sales and marketing have enabled Scott to build ImageWorks with a “marketing first” focus to ensure that clients’ media not only looks good, but also effectively generates revenue and brand awareness. Scott is president of the company and oversees creative and marketing direction. Scott has been a featured speaker, a radio guest, and is often quoted and referenced in business, trade and other media, such as Create Magazine and The Washington Post, Channel 9 News and numerous online publications. Scott is currently at work on his new book, Outside Perception: Influencing How Customers View Your Brand, which is targeted for release in 2008. In his free time he enjoys golfing, cooking, boating and fishing. Favorite Quote: “Some say the glass is half empty, some say the glass is half full. I say, are you going to drink that?” ~ Lisa Claymen

   Silver Authors

Sage Media is a premier commercial graphic design firm based in Ottawa, Ontario. Specialties Include: - Branding/Rebranding - Corporate Identity - Retail Artworking - Product Packaging Design - Publication Layout Design - Marketing Collateral - Advertising - Design for Print - Standard Web Design An extensive public portfolio is available at www.sagemedia.ca

Founder and President of SMARTi Solutions (www.get smarti.com), industry veteran Michele Harris has spent 17 years developing savvy, revenue-rich marketing and business development programs for a client portfolio that reads like a veritable "Who's Who" among Fortune 500 companies and the nation's premier advertising agencies. In 2001 Michele launched SMARTi Solutions, a company that—in the span of five years—has become the leading agency search and business development firm for the mid-size marketplace. Additionally, the firm has received recognition, and a Small Business Award, by the New York City Mayor's Office for entrepreneurial and business success.

Promoting websites since 1997 www .easysubmissions.com www.websiteadvertising.com www.Sp iritsvoices.co

Heather Mayoros is the President and Creative Director of The Mayoros Agency, a full-service advertising agency. Heather has an extensive fine art and design background, including over 10 years of design work for advertising agencies and large corporations, including Morgan Stanley, Dean Witter and Discover Card. She has worked on all types of accounts: high-end financial, retail, such as Pella® Windows and Maytag®, real estate, and business-to-business. Heather has concepted, designed & produced work for everything from logos, corporate identities and brands, to print ad campaigns, collateral, outdoor, television commercials and websites. She has been honored with more than 35 awards for design excellence, including Addy Awards and Press Association Awards.

Praveen Kumar Kodur is professional in SEO, SEM field with about 3 years of experience in Online Industry. Optimized more than 35 websites and successfully promoted on Google, Yahoo, MSN. Actively involved in community building and sharing of knowledge through my blog at www.praveenkodur.com/blog/

International Professional Speaker, Author, Consultant, Life Expert and two-time breast cancer survivor Linda Ockwell-Jenner displays a passion for everything she does! Linda is a member of the Canadian Association of Professional Speakers (CAPS) and the International Federation for Professional Speakers (IFFPS). Locally, Linda is also a member of the Business Education Partnership of Waterloo Region. IFFPS LogoShe founded the Small Business Community Network (SBCN) to promote the tremendous value of networking. Additionally, Linda is a proud supporter of various charity organizations. As an ambassador for Hope Spring Cancer Support Centre she brings attention to the many services that the centre provides. Linda has been a core part of the CIBC Run For The Cure serving on the committee as well as organizing the Pink Ribbon Tent and the Runway For The Cure fashion show.

   Bronze Authors

I have spent some 25 years full time in the online industry which means I pre-date the web :-) I consider that the web is the greatest communications tool that we've ever had and yet most organisations and businesses do not use it to communicate other than to post up what most people would consider a promotional brochure. Feel free to read my own mini bio at www.electricscotland.net/alasta ir.htm

As CEO of Bella Lane Designs (BLD), Bella Lane oversees the vision and direction for the company, driving its long-term goals. Her creative vision and production proficiency, enables the agency to address clients’ needs from both the design and deliverable perspective. Prior to launching BLD, Ms. Lane was an art director in London working for top agencies on campaigns for TGIF, London Fire Brigade, IBM, BHS Department Stores and many more. Ms. Lane studied design at Kingston University of Surrey, England before moving to Atlanta in 1996.

Jill Reese has owned and operated Reese Embroidery, a promotional apparel company, since 1999. The pride she has in her work shows in her enthusiasm for helping other small businesses. "I love when an owner or manager picks up that first batch of professional looking shirts with a shiny new logo. Their pride is evident and that's the way it should be." Reese Embroidery is based in central Wisconsin and offers embroidered and printed products to businesses, clubs, and individuals. They offer design services, no minimums, and low quantity discounts. Reese Embroidery updates their website www.ReeseE mbroidery.com regularly and always includes advertising tips, employee gift ideas, and other seasonal or current sales. "We can help you ADVERTISE THE STYLISH WAY!"

As my 40th birthday seems to be rapidly approaching I guess you could say I've been around enough to know a few things. I've worked within most types of media from outdoor billboards, to radio, to national and regional press. This experience has enabled me to set up The Media Cube as a full service agency, bringing that same broad national experience to smaller clients so they can get a level of service that wouldn't register on the big blue chip agency radar. Give us a call and see how we can help you.

Mick Danskin jumped the fence from corporate marketing communication strategy and management to form his own marketing communication firm. With over 20 years of hands-on experience in the marketing trenches, Danskin paints a candid picture of current issues facing marketing officers. Mick has worked for and with $Billion industry leaders such as Bank of America, and Lithonia Lighting (now Accuity Brands)and growing small businesses, offering his passionate and creative approaches to promoting their brands, product and services, or overcoming significant communication challenges. His company, Danskin Creative Communication, Inc. operates out of the Atlanta, Georgia metro area to service clients throughout Georgia, in North Carolina, California, Oregon, Texas, and Mississippi. Danskin earned his B.A. Degree in Communications from California State University, Fullerton.

I am Co-Founder and CEO of ZeppelinDesign.com, an Interactive Web Agency that stands for high altitude Corporate Branding and Interactive Advertising. My story has nothing unusual – 10 years ago I started as a freelancer in a relatively new field (namely the Internet) for which I was prepared and where I saw a huge development potential. Everything worked out just fine (meaning tons of coffee and barely a few days of vacation in the first years), so I was able to set the bases of the Zeppe lin Design company along with my associate, Adrian Nen, a visual artist with a highly complex experience who shared and creatively completed my vision. As a Full-Service Interactive Agency, we provide basic and specialized services in the field of online marketing to clients interested in building, consolidating or optimizing a viable marketing strategy on the Internet.

Bill Reichert, Managing Director, Garage Technology Ventures www.garage.c om Bill Reichert has over 20 years of experience as an entrepreneur and an operating executive. Since joining Garage in 1998, Bill has focused on early-stage information technology and materials science companies. He sits on the Boards of CaseStack, WhiteHat, ClearFuels, cFares, and ThermoCeramix. Prior to Garage, Bill was a co-founder or senior executive in several venture-backed technology startups, including Trademark Software, The Learning Company, and Academic Systems. Earlier in his career, he worked at McKinsey & Company, Brown Brothers Harriman & Co., and the World Bank. Bill earned a B.A. at Harvard College and an M.B.A. from Stanford University. He was a founding board member and a Chairman of the Churchill Club, and a Charter Member of the Silicon Valley Association of Startup Entrepreneurs. Currently he is the Chairman of the Small Fund Roundtable of the VC Taskforce and a member of the Council on Foreign Relations in New York.

Marcel Sim blogs at G etEntrepreneurial.com. Full of small business tips and advice, G etEntrepreneurial.com is a great resource for aspiring entrepreneurs.

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