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Common mistakes in online advertising
To be able to successfully maintain an online advertising campaign, there firstly has to be an awareness of common mistakes that produce failure. Any form of advertising is not just about how many people see your message, but more importantly the ROI. So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns. - Read the article.


  Which Ads Don’t Work? Icon Which Ads Don’t Work?
A Process For Quality Icon A Process For Quality
Ready for a Fresh Image? Icon Ready for a Fresh Image?
A New Way of Looking at Advertising Icon A New Way of Looking at Advertising
What's All This about What's All This about "Pay per Click" Advertising
Setting an effective marketing budget Icon Setting an effective marketing budget

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Advertising Authors

   Gold Authors

Scott C. Margenau - Click Here To Read Scott's Articles - Businessman, marketing veteran and published author, Scott C. Margenau funded and founded ImageWorks Studio in 1995. His creative nature and 20 years’ experience in business, sales and marketing have enabled Scott to build ImageWorks with a “marketing first” focus to ensure that clients’ media not only looks good, but also effectively generates revenue and brand awareness. Scott is president of the company and oversees creative and marketing direction. Scott has been a featured speaker, a radio guest, and is often quoted and referenced in business, trade and other media, such as Create Magazine and The Washington Post, Channel 9 News and numerous online publications. Scott is currently at work on his new book, Outside Perception: Influencing How Customers View Your Brand, which is targeted for release in 2008. In his free time he enjoys golfing, cooking, boating and fishing. Favorite Quote: “Some say the glass is half empty, some say the glass is half full. I say, are you going to drink that?” ~ Lisa Claymen


Chanie Pritchard - Click Here To Read Chanie's Articles - Chanie Pritchard is president and CEO of Sage Media Design, a premier commercial graphic design studio based in Ottawa, Canada. With clients running the gamut from individual entrepreneurs to corporate goliaths, Sage provides a highly personalized suite of services: Branding/Rebranding and Corporate Identity materials, Retail Artworking and Product Packaging Design, Publication Layout and Design, Marketing Collateral, Print and Online Advertising, General Design for Print, and of course, Web Design. An extensive public portfolio is available for review at www.sagemedia.c a


Barbara Spagnola - Click Here To Read Barbara's Articles - For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. One of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.


Greg Pipe - Click Here To Read Greg's Articles - Greg has been working in the UK advertising and marketing industry for almost 20 years and in that time has worked across all types of media; from outdoor billboards, to radio, to national and regional press to the Internet. This enabled him to set up The Media Cube in 2002, along with some colleagues, as a marketing agency, to bring that same broad national experience to smaller clients who wouldn’t usually get a look in with the big blue chip agencies. Greg believes passionately in trying to help clients maximise their return for their investment and ensure they get the sort of attention they deserve. Their success over the years has meant they are able to offer a wide range of services to help any business improve their sales. This was further added to by the launch of TMC Training, a sales training division set-up to help business get the most out of their sales force. Greg believes that a company’s sales team are one of their most important assets and by training them to work more effectively, can help any business grow, even in these tough times. To find out how they could help you please visit their website at www.themediacube.co.uk


Linda Ockwell-Jenner - Click Here To Read Linda's Articles - Motivational StepsTM is a leading consulting and personal development company in Ontario, Canada. Through its portfolio of inspirational products and personalized services, Motivational Steps provides companies, organizations and individuals with the tools they need to reach their goals.

Founded in 2001 by Linda Ockwell-Jenner, Motivational Steps was created to provide simple and practical solutions for businesses and individuals. The company has enabled its customers to realize their full potential and continues to find new ways to bring increased value to future clients.

Professional Speaker, Author, Consultant, Life Expert and two-time breast cancer survivor Linda Ockwell-Jenner displays a passion for everything she does!





Glen Morris - Click Here To Read Glen's Articles - For over 14 years I've written a monthly column, "Advertising and the Internet" for the Colorado trade magazine Advertising & Marketing Review exploring the uses and consequences of Internet technology. During that time I also worked on the development teams of the Apple Web Server, VideoVision (the first broadcast quality digital video production system), the WebMD context sensitive content publishing system, and I was the Product Manager for Adobe's first PostScript 3 release. Previously I was the Technology Editor and DTP guru for the trade magazine Colorado Media, Agencies and Client News.


Joel Sussman - Click Here To Read Joel's Articles - Joel Sussman is web site publisher, newsletter editor, and Internet columnist. After more than 25 years in public relations, freelance journalism, and corporate communications, he launched a web site and email newsletter called 'The Marketing Survival Kit'. In addition to to featuring small business marketing tips and articles by a variety of business writers and marketing experts, the site also focuses on proven marketing tools, templates, and marketing strategies.


Lei Wang - Click Here To Read Lei's Articles - == Why Almost Everyone Is Dead Wrong About How To Get New Customers == Sick of cold calling or door knocking? Tired of wasting money on advertising that failed to deliver a return? What if you could discover a method to get qualified prospects to stand up and wave their hands in front of your face? Sign-up for ***FREE*** Marketing Lessons “How to Attract All the Business You Can Handle and End Cold Prospecting Forever Without Spending A Dime on Advertising”. http://www.paynoadvertising.com/evancarmic hael.html


   Silver Authors

Duane Hatfield - Click Here To Read Duane's Articles - I am a Christian and desire salvation through the blood of Jesus for everyone. I am an entrepreneur and want to help others improve their situations in this life and the next. Being part of an education company gives me opportunity to instruct and mentor people in that arena of life.


Heather Mayoros (Premium Author) - Click Here To Read Heather's Articles - Heather Mayoros is the President and Creative Director of The Mayoros Agency, a full-service advertising agency. Heather has an extensive fine art and design background, including over 10 years of design work for advertising agencies and large corporations, including Morgan Stanley, Dean Witter and Discover Card. She has worked on all types of accounts: high-end financial, retail, such as Pella® Windows and Maytag®, real estate, and business-to-business. Heather has concepted, designed & produced work for everything from logos, corporate identities and brands, to print ad campaigns, collateral, outdoor, television commercials and websites. She has been honored with more than 35 awards for design excellence, including Addy Awards and Press Association Awards.


Bud Horwitz - Click Here To Read Bud's Articles -

As a practicing attorney, I was in constant amazement of the old RadioShack model one computer. But like everyone else I kept upgrading and finally learned some programming which grew into promoting various websites on the Internet.  I soon found I was pretty good at the promotion of websites and in 1997 decided to give up the law business and devote my time to designing and promoting websites on the Internet.

While still designing and promoting websites I am now concentrating on spreading information about the promotion of websites to do-it-yourselfers.  Especially since the economy is so tight.  Therefore our major websites are devoted to giving away the so-called secrets of the trade, except we don't keep secrets.

The following websites provide "do your own promotion" information.  Come visit us and pick up a few tips yourself

< strong>http://www.websiteadvertising.com
http://www.easysubmissions.com 
http://www.Spiritsvoices.co< br />ht tp://www.911jobs4u.com
http://www.firstpagetoday.com< /a>

 




Michele Harris - Click Here To Read Michele's Articles - Marketing expert Michele Harris has spent 18 years developing revenue-rich programs for Fortune 500 companies and promising startups, and has helped hundreds of companies find the right creative design firm, advertising agency, PR firm, or marketing company for their particular business needs. If you need sales and marketing help, visit www.smartisolutions.com. Michele received a Small Business Award by New York City Mayor's Office, and has been covered by CNN Money Magazine, The New York Post, The NY Times, NY Post, PR Week, Crain's BtoB Magazine and industry blogs.



Chuck Morris - Click Here To Read Chuck's Articles - Chuck Morris has over twenty years’ experience in graphic design, publishing, public relations, marketing, branding, and advertising.

Chuck graduated cum laude from the University of Tennessee, receiving his Bachelor of Fine Arts degree with a major in graphic design and concentrations in English, Marketing and Television Production. Prior to founding Morris Creative Group in 1991, Chuck was a founding partner in several marketing firms. During his career at Whittle Communications, he worked closely with editor-in-chief William S. Rukeyser, and was responsible for a digital-printing test project with Kodak that resulted in company-wide changes to publishing processes.

In 2005, Chuck was inducted into the Knoxville Advertising Federation's Hall of Fame.




Bella Lane - Click Here To Read Bella's Articles - Since 2003, Bella Lane Designs, Inc. (BLD) has been helping companies build the visual tools essential for growth. We specialize in creating marketing material that promote awareness, logos that express unique identities, and websites that motivate visitors to act. We’ve developed a special approach to our work that combines design expertise with a solid understanding of our clients’ objectives. Member of the DeKalb Chamber of Commerce since 2004, we are proud to be a part of the Success of DeKalb County and have sponsored or partnered with other organizations in many local events. BLD currently sits on the DCC Marketing Task Force Committee and was recently featured in Black Enterprise Magazine, February 2009 - 100 Most Powerful Executives.


James Palmer - Click Here To Read James's Articles - James is a freelance copywriter who has written sales letters, website copy, landing pages and more for Bob Bly, Early to Rise, Contrarian Profits, Dr. Al Sears MD, and many more large and small businesses.


Ryan Bifulco - Click Here To Read Ryan's Articles - Ryan Bifulco has been online since 1991. He is an Internet and travel pioneer with over 15 years of experience. An expert on destination marketing and tourism, Ryan has been featured on Business Talk Radio, ABC Radio, NY Times and USA Today. He frequently speaks at top industry conferences. He founded and leads Travel Spike, an interactive company offering custom marketing and technology solutions exclusively to the travel and hospitality sector. He created the first ever all travel online advertising network in 2002. Ryan has worked with hundreds of travel, hospitality and tourism clients over the last 7 years. He produced the first luxury travel podcast in January of 2006 called journeyPod. journeyPod.com is a luxury travel guide to the hippest hotels, hottest nightlife and coolest restaurants. Ryan launched airtran.com in 1998 and guided it to become the #1 airline website according to Salomon Smith Barney. He worked for US Airways in international revenue management. He was promoted 3 times in 3 years and was responsible for over $675 million in revenue per year. He received his degree in Economics from Wake Forest University.


Praveen Kumar - Click Here To Read Praveen's Articles - Praveen Kumar Kodur is professional in SEO, SEM field with about 3 years of experience in Online Industry. Optimized more than 35 websites and successfully promoted on Google, Yahoo, MSN. Actively involved in community building and sharing of knowledge through my blog at http://www.praveenkodur.com/blog/


Christian Jurinka - Click Here To Read Christian's Articles - As a Managing Director of Attack! Marketing, Christian oversees corporate strategy, strategic partnerships and client services. Under his tenure, Attack! Marketing has grown into a multi-million dollar business, focusing on nation-wide event staffing, non-traditional out-of-home advertising and guerrilla marketing. Christian & Attack! Marketing have built thousands of programs from the ground up, maintaining brand relevance, community presence and delivering outstanding business results. Attack! has won countless awards for marketing excellence, joining the ranks of the INC 5000 and is recognized for industry innovation and leadership. Christian is located at Attack!'s San Francisco headquarters.



Bill Reichert - Click Here To Read Bill's Articles - Bill Reichert, Managing Director, Garage Technology Ventures http://www.garage.com Bill Reichert has over 20 years of experience as an entrepreneur and an operating executive. Since joining Garage in 1998, Bill has focused on early-stage information technology and materials science companies. He sits on the Boards of CaseStack, WhiteHat, ClearFuels, cFares, and ThermoCeramix. Prior to Garage, Bill was a co-founder or senior executive in several venture-backed technology startups, including Trademark Software, The Learning Company, and Academic Systems. Earlier in his career, he worked at McKinsey & Company, Brown Brothers Harriman & Co., and the World Bank. Bill earned a B.A. at Harvard College and an M.B.A. from Stanford University. He was a founding board member and a Chairman of the Churchill Club, and a Charter Member of the Silicon Valley Association of Startup Entrepreneurs. Currently he is the Chairman of the Small Fund Roundtable of the VC Taskforce and a member of the Council on Foreign Relations in New York.


   Bronze Authors

Jill Reese (Premium Author) - Click Here To Read Jill's Articles - Jill Reese has owned and operated Reese Embroidery, a promotional apparel company, since 1999. The pride she has in her work shows in her enthusiasm for helping other small businesses. "I love when an owner or manager picks up that first batch of professional looking shirts with a shiny new logo. Their pride is evident and that's the way it should be." Reese Embroidery is based in central Wisconsin and offers embroidered and printed products to businesses, clubs, and individuals. They offer design services, no minimums, and low quantity discounts. Reese Embroidery updates their website www.ReeseEmbroidery.com regularly and always includes advertising tips, employee gift ideas, and other seasonal or current sales. "We can help you ADVERTISE THE STYLISH WAY!"


Alastair McIntyre - Click Here To Read Alastair's Articles - I have spent some 25 years full time in the online industry which means I pre-date the web :-) I consider that the web is the greatest communications tool that we've ever had and yet most organisations and businesses do not use it to communicate other than to post up what most people would consider a promotional brochure. Feel free to read my own mini bio at http://www.electricscotland.net/alastair.h tm


Terri Bruggeman - Click Here To Read Terri's Articles - Terri Bruggeman is CEO and Owner of Cenergy Media Group,LLC a full service marketing and advertising agency with offices in Dallas, Anchorage, Santa Maria, Grand Rapids, and Forest City. We have created marketing campaigns for customers at the Iditarod, Arctic Man, and Texas Motor Speedway we would love to make your next campaign a success too!


Kevin Andersen - Click Here To Read Kevin's Articles - Kevin R.Andersen earned a Journalism degree from San Diego State University in 1976. Prior to starting his advertising agency, In House Advertising Services in San Diego in 1986, he worked in radio, sold advertising time for TV, and was a sales manager for specialty publications, newspapers and magazines. He has spent millions of dollars these past 20 years learning the tips and tricks it takes to make the advertising dollar farther. He is the author of "How to Buy Advertising Space and Time in America: tips and tricks for buying newspaper, television, radio, direct mail marketing and more." WWW.SanDiegoAdvertising.com


Diaz Nesamoney - Click Here To Read Diaz's Articles - Diaz Nesamoney| Founder, President & CEO Diaz Nesamoney founder of Jivox has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. Celequest introduced the market's first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars. Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue.Diaz is a trustee of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.


Rufat Badalov - Click Here To Read Rufat's Articles - We, at InetGiant, are a company that specializes in various aspects of the Internet Marketing world. If you have any requirements for promoting your online business, we will be more than happy to serve you. Among our various services are included the service of placing classified ads. InetGiant provides free classified advertisement, which means just that – free! The intention is to bring your online business out in the open and to reach out to your particular niche so that they can communicate with you directly about your business. InetGiant free ads are submitted to thousands of free classifieds websites, so you can imagine the kind of exposure that your business will get through our services.


Mick Danskin - Click Here To Read Mick's Articles - Mick Danskin jumped the fence from corporate marketing communication strategy and management to form his own marketing communication firm. With over 20 years of hands-on experience in the marketing trenches, Danskin paints a candid picture of current issues facing marketing officers. Mick has worked for and with $Billion industry leaders such as Bank of America, and Lithonia Lighting (now Accuity Brands)and growing small businesses, offering his passionate and creative approaches to promoting their brands, product and services, or overcoming significant communication challenges. His company, Danskin Creative Communication, Inc. operates out of the Atlanta, Georgia metro area to service clients throughout Georgia, in North Carolina, California, Oregon, Texas, and Mississippi. Danskin earned his B.A. Degree in Communications from California State University, Fullerton.


Alexandru Iosub - Click Here To Read Alexandru's Articles - I am Co-Founder and CEO of ZeppelinDesign.com, an Interactive Web Agency that stands for high altitude Corporate Branding and Interactive Advertising. My story has nothing unusual – 10 years ago I started as a freelancer in a relatively new field (namely the Internet) for which I was prepared and where I saw a huge development potential. Everything worked out just fine (meaning tons of coffee and barely a few days of vacation in the first years), so I was able to set the bases of the Zeppe lin Design company along with my associate, Adrian Nen, a visual artist with a highly complex experience who shared and creatively completed my vision. As a Full-Service Interactive Agency, we provide basic and specialized services in the field of online marketing to clients interested in building, consolidating or optimizing a viable marketing strategy on the Internet.


Marcel Sim - Click Here To Read Marcel's Articles - Marcel Sim blogs at G etEntrepreneurial.com. Full of small business tips and advice, G etEntrepreneurial.com is a great resource for aspiring entrepreneurs.



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