Four Easy Personal Branding Tips
Four Easy Personal Branding Tips
What’s in a brand anyway? I looked it up on Wikipedia, here’s what the site has to say about branding: A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.
Whenever we talk about branding, we almost always think of logos and slogans. See the curved tick on your running shoes and apparel, and you’ll recognize in an instant the famous Nike “Swoosh”. What comes to your mind next? “Just Do It”. But do you know that branding can also take place at a personal level?
With personal branding, you’ll rely less on logos, slogans and sounds; it’s more of your individual values, qualities, personality and vision. In today’s business world, it’s important for you as an entrepreneur to learn to promote and market your personal brand. To gain an advantage over the competition, you need to stand out in a crowd. Here are four simple personal branding tips on how you can become your own brand:
1. Develop your own personal marketing plan.
Include your personal mission statement: what on earth are you here for? What do you hope to achieve in your lifetime? Specify your short-term and long-term goals, and plan your timeline to achieve your goals. Include detailed strategies and action steps, and don’t forget to review your personal marketing plan quarterly.
2. Build up your credibility
In whichever field or industry you’re in, aim to be the best you can be and to offer the best you can give. Make use of every opportunity to learn and hone your skills. Become the expert whom people in your professional field go to for help and advice. Give a lecture, contribute advice and articles to an e-zine, or go join your local community organization.
3. Develop and present your “elevator speech”
An elevator speech is a short, succinct description of what you do, how you do it differently from the others, and the benefits you’re able to provide to your customers. Develop yours today and present it to prospective clients whenever opportunities arise.
4. Contribute your time, talent, and money to charitable causes
Find a charitable cause which you are passionate about and is related to your particular field of expertise. Give it back to society for the help society has given to you. Donate your time by volunteering to do work for free for a local charity. Give your expertise and advice or even donate money to a charitable cause. By doing all these, you’re reinforcing your personal brand and establishing your credibility.
Your personal brand, if managed and developed properly, can become your greatest business asset. Decide today to build up your personal brand, and it’ll go a long way in your entrepreneurial career.
Four Easy Personal Branding Tips - To learn more about this author, visit Marcel Sim's Website.
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Corporations and companies today spend millions of dollars on corporate branding. Why is corporate branding so important that it attracts so many businesses, big and small, to invest much time and money on it? Effective corporate branding can boost the bottom line of your company significantly; it has the ability to equip a new product or service with instant credibility and value in the market. You don’t need to be a rocket scientist to know that for any serious corporation that wishes its product offerings to be successful, corporate branding is an essential and vital tool to project a strong brand and identity.
What’s in a brand anyway? I looked it up on Wikipedia, here’s what the site has to say about branding: A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.
Whenever we talk about branding, we almost always think of logos and slogans. See the curved tick on your running shoes and apparel, and you’ll recognize in an instant the famous Nike “Swoosh”. What comes to your mind next? “Just Do It”. But do you know that branding can also take place at a personal level?
With personal branding, you’ll rely less on logos, slogans and sounds; it’s more of your individual values, qualities, personality and vision. In today’s business world, it’s important for you as an entrepreneur to learn to promote and market your personal brand. To gain an advantage over the competition, you need to stand out in a crowd. Here are four simple personal branding tips on how you can become your own brand:
1. Develop your own personal marketing plan.
Include your personal mission statement: what on earth are you here for? What do you hope to achieve in your lifetime? Specify your short-term and long-term goals, and plan your timeline to achieve your goals. Include detailed strategies and action steps, and don’t forget to review your personal marketing plan quarterly.
2. Build up your credibility
In whichever field or industry you’re in, aim to be the best you can be and to offer the best you can give. Make use of every opportunity to learn and hone your skills. Become the expert whom people in your professional field go to for help and advice. Give a lecture, contribute advice and articles to an e-zine, or go join your local community organization.
3. Develop and present your “elevator speech”
An elevator speech is a short, succinct description of what you do, how you do it differently from the others, and the benefits you’re able to provide to your customers. Develop yours today and present it to prospective clients whenever opportunities arise.
4. Contribute your time, talent, and money to charitable causes
Find a charitable cause which you are passionate about and is related to your particular field of expertise. Give it back to society for the help society has given to you. Donate your time by volunteering to do work for free for a local charity. Give your expertise and advice or even donate money to a charitable cause. By doing all these, you’re reinforcing your personal brand and establishing your credibility.
Your personal brand, if managed and developed properly, can become your greatest business asset. Decide today to build up your personal brand, and it’ll go a long way in your entrepreneurial career.
Four Easy Personal Branding Tips - To learn more about this author, visit Marcel Sim's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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 Marcel Sim (Visit Marcel's Website) Marcel Sim blogs at G etEntrepreneurial.com. Full of small business tips and advice, G etEntrepreneurial.com is a great resource for aspiring entrepreneurs.
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