Online Advertising
Online Advertising
1. Business Metrics: What are your objectives? How much does it cost to acquire a new customer? How are you measuring ROI? Determine your metrics for success.
2. Research: Develop a detailed profile of your target customers and research media to determine optimal sites to reach your audience.
3. Location, Location, Location: Placement is key. Grab your audience while they are in an environment they are interested in, leveraging another company's brand power.
4. Be Creative: Target your audience. Use different messaging relevant to each of your target audiences; ensure the creative fits the media. Work with the media properties to identify creative media opportunities--way beyond banners, to really capture your target. Develop creative based on the media plan (and not the reverse!)
5. Call to Action: You have less than 10 seconds to capture a potential customer's attention. Emphasize what's in it for them! A call to action such as "Download"; "Free trial"; "Buy"; "Only $9.95" help increase response rates; Make sure words such as are visible.
6. Landing Pages: After the user clicks on your ad, do they get sent to your home page only to get lost in your website? Landing pages that guide the customer from the ad through the transaction improve the user's experience, reduce attrition and increase conversion rates.
7. TEST, TEST, TEST: Test multiple creative messages and different placements to get the optimal combination and best results.
8. Third-party Tracking: To ensure data accuracy, use third party ad-serving tracking systems to compile the data so you can make changes and optimize your campaign effectively.
9. Diversify: Diversify and integrate search engine marketing, email, contextual and affiliate marketing for optimal results.
10. Resources: Sounds like a lot of work? You bet it is! Online marketing and optimization requires intense media management to plan, buy, measure, track and optimize the media. Be sure to get a good media partner to assist you with media expertise and negotiation buying clout, and allocate internal resources for a successful program.
Online Advertising - To learn more about this author, visit Michele Harris's Website.
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Some companies have apprehensions about the efficacy of online advertising. Used effectively, the Internet is arguably one of the most interactive, direct response mediums available today. The key is to leverage the medium for what it does best--interaction and direct response. It’s about the right creative message in the right place. How do you make it work? Here's our top ten tips for an effective online advertising campaign:
1. Business Metrics: What are your objectives? How much does it cost to acquire a new customer? How are you measuring ROI? Determine your metrics for success.
2. Research: Develop a detailed profile of your target customers and research media to determine optimal sites to reach your audience.
3. Location, Location, Location: Placement is key. Grab your audience while they are in an environment they are interested in, leveraging another company's brand power.
4. Be Creative: Target your audience. Use different messaging relevant to each of your target audiences; ensure the creative fits the media. Work with the media properties to identify creative media opportunities--way beyond banners, to really capture your target. Develop creative based on the media plan (and not the reverse!)
5. Call to Action: You have less than 10 seconds to capture a potential customer's attention. Emphasize what's in it for them! A call to action such as "Download"; "Free trial"; "Buy"; "Only $9.95" help increase response rates; Make sure words such as are visible.
6. Landing Pages: After the user clicks on your ad, do they get sent to your home page only to get lost in your website? Landing pages that guide the customer from the ad through the transaction improve the user's experience, reduce attrition and increase conversion rates.
7. TEST, TEST, TEST: Test multiple creative messages and different placements to get the optimal combination and best results.
8. Third-party Tracking: To ensure data accuracy, use third party ad-serving tracking systems to compile the data so you can make changes and optimize your campaign effectively.
9. Diversify: Diversify and integrate search engine marketing, email, contextual and affiliate marketing for optimal results.
10. Resources: Sounds like a lot of work? You bet it is! Online marketing and optimization requires intense media management to plan, buy, measure, track and optimize the media. Be sure to get a good media partner to assist you with media expertise and negotiation buying clout, and allocate internal resources for a successful program.
Online Advertising - To learn more about this author, visit Michele Harris's Website.
Like this article? Share it with your friends
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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 Michele Harris (Visit Michele's Website) Marketing agency expert Michele Harris has spent 17 years developing revenue-rich marketing programs for Fortune 500 companies and promising startups, and has helped hundreds of companies find the right PR, advertising, marketing agency or expert for their particular business needs. If you need sales and marketing help, visit www.getsmarti.co m
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