Online Advertising
Online Advertising
1. Business Metrics: What are your objectives? How much does it cost to acquire a new customer? How are you measuring ROI? Determine your metrics for success.
2. Research: Develop a detailed profile of your target customers and research media to determine optimal sites to reach your audience.
3. Location, Location, Location: Placement is key. Grab your audience while they are in an environment they are interested in, leveraging another company's brand power.
4. Be Creative: Target your audience. Use different messaging relevant to each of your target audiences; ensure the creative fits the media. Work with the media properties to identify creative media opportunities--way beyond banners, to really capture your target. Develop creative based on the media plan (and not the reverse!)
5. Call to Action: You have less than 10 seconds to capture a potential customer's attention. Emphasize what's in it for them! A call to action such as "Download"; "Free trial"; "Buy"; "Only $9.95" help increase response rates; Make sure words such as are visible.
6. Landing Pages: After the user clicks on your ad, do they get sent to your home page only to get lost in your website? Landing pages that guide the customer from the ad through the transaction improve the user's experience, reduce attrition and increase conversion rates.
7. TEST, TEST, TEST: Test multiple creative messages and different placements to get the optimal combination and best results.
8. Third-party Tracking: To ensure data accuracy, use third party ad-serving tracking systems to compile the data so you can make changes and optimize your campaign effectively.
9. Diversify: Diversify and integrate search engine marketing, email, contextual and affiliate marketing for optimal results.
10. Resources: Sounds like a lot of work? You bet it is! Online marketing and optimization requires intense media management to plan, buy, measure, track and optimize the media. Be sure to get a good media partner to assist you with media expertise and negotiation buying clout, and allocate internal resources for a successful program.
Online Advertising - To learn more about this author, visit Michele Harris's Website.
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Some companies have apprehensions about the efficacy of online advertising. Used effectively, the Internet is arguably one of the most interactive, direct response mediums available today. The key is to leverage the medium for what it does best--interaction and direct response. It’s about the right creative message in the right place. How do you make it work? Here's our top ten tips for an effective online advertising campaign:
1. Business Metrics: What are your objectives? How much does it cost to acquire a new customer? How are you measuring ROI? Determine your metrics for success.
2. Research: Develop a detailed profile of your target customers and research media to determine optimal sites to reach your audience.
3. Location, Location, Location: Placement is key. Grab your audience while they are in an environment they are interested in, leveraging another company's brand power.
4. Be Creative: Target your audience. Use different messaging relevant to each of your target audiences; ensure the creative fits the media. Work with the media properties to identify creative media opportunities--way beyond banners, to really capture your target. Develop creative based on the media plan (and not the reverse!)
5. Call to Action: You have less than 10 seconds to capture a potential customer's attention. Emphasize what's in it for them! A call to action such as "Download"; "Free trial"; "Buy"; "Only $9.95" help increase response rates; Make sure words such as are visible.
6. Landing Pages: After the user clicks on your ad, do they get sent to your home page only to get lost in your website? Landing pages that guide the customer from the ad through the transaction improve the user's experience, reduce attrition and increase conversion rates.
7. TEST, TEST, TEST: Test multiple creative messages and different placements to get the optimal combination and best results.
8. Third-party Tracking: To ensure data accuracy, use third party ad-serving tracking systems to compile the data so you can make changes and optimize your campaign effectively.
9. Diversify: Diversify and integrate search engine marketing, email, contextual and affiliate marketing for optimal results.
10. Resources: Sounds like a lot of work? You bet it is! Online marketing and optimization requires intense media management to plan, buy, measure, track and optimize the media. Be sure to get a good media partner to assist you with media expertise and negotiation buying clout, and allocate internal resources for a successful program.
Online Advertising - To learn more about this author, visit Michele Harris's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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