Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Primary Research Development



Primary Research Development
   

The decision to conduct primary market research generally derives from a major marketing challenge or question regarding a product or service. Here are a few points to consider that will determine the scope & methodology of the research and result in a successful outcome.

1. Objectives: Be clear on your reasons for the research, exactly what you want to find out, how it fits into your overall brand strategy, and your priorities regarding data collection.

2. Results-Oriented: Are you making a go/no go decision on a new product or an ad campaign? Are you looking for the optimal target for your product or service? Determining how you want to use the results will affect the research requirements.

3. Target Specifics: Be as specific as you can about whom you want to interview. Some people are harder to find, and some groups are more expensive to research than others.

4. Target diversity: Is your target audience homogeneous or diverse? Often, the size of the research sample is contingent on the diversity of the target population, and should include a minimum number of subjects for each segment, e.g., genders, age groups, usage groups.

5. Show and Tell: Do you need to show samples, storyboards, advertising slogans, or prototypes? This will impact the specific approach used and the associated costs, including material distribution, i.e., mail, online, etc., focus groups or a central location intercept.

6. Understanding deliverables: Most of the time, you can expect a detailed written report at the conclusion of a research study which can include an executive summary, charts and tables or quotes from respondents. The more detail you seek, the more it will cost.

7. Small teams: Try to keep your team small. The more people having input into your research, the more likely you are to have a study that is unfocused and ultimately, unsatisfying. The marketing director, product manager, and ad agency (if appropriate) are usually the optimal team.

8. Timing: How will the research affect other planned company initiatives? Don't wait until the last minute. Plan on 2-6 months (depending on the scope of the effort) from initial planning to deliverables.

9. Be Research-savvy: Make sure your research sample is comprehensive enough to be useful and to uncover trends. Unearthing patterns over individual opinions are what matters.

10. Budget: Primary research can cost anywhere from $5,000 to over $100,000. Fortunately, there are a number of ways to accomplish nearly any objective, so you have choices.



Primary Research Development - To learn more about this author, visit Michele Harris's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Domestic farm support programs in developed countries: Provisions of Agreement on Agriculture
  A basic source of distortion in the world market for agricultural commodities and primary products has been the differential level of domestic support that developed and developing countries can give to the produc...
Export Promotion Strategies for Manufactured Goods: New Approaches to Trade Development in Africa
  It is well known that the gains from export of processed and manufactured goods are greater than those from exporting primary commodities largely because of the higher value added. Therefore most developing countr...
Concluding Remarks: Enhancing Africa’s Trade: From Marginalization to an Export-Led Approach to Development
  In the 19th and 20th centuries, trade has by and large been an engine of economic growth for the global economy. It has also acted as an engine of growth for particular national economies -- in the 19th century, C...
Effects of education upon child schooling and cognitive development: The Indirect Effects of Investment in Human Capital
  Children are typically more likely to go to school if their parents are educated. They also tend to perform better in school and in some cases may earn higher incomes in adulthood.
Primary Research Development
  Conducting market research can afford you invaluable insight into your products or services. The following are some tips to get the most out of your research.

Related Forum Posts Related Forum Posts
Can Your Idea Make Money? Can Your Idea Make Money?
Nova Scotia NSARDA Nova Scotia NSARDA
SR & ED website SR & ED website
BDC BDC
Exclusive: Interview with Results Exclusive: Interview with Results
Re: BDC Re: BDC
Outsourcing Software Development India Outsourcing Software Development India
Top 10 Reasons Patent Holders Fail Top 10 Reasons Patent Holders Fail

 
About the Author


Michele Harris
(Visit Michele's Website)
Founder and President of SMARTi Solutions (www.get smarti.com), industry veteran Michele Harris has spent 17 years developing savvy, revenue-rich marketing and business development programs for a client portfolio that reads like a veritable "Who's Who" among Fortune 500 companies and the nation's premier advertising agencies. In 2001 Michele launched SMARTi Solutions, a company that—in the span of five years—has become the leading agency search and business development firm for the mid-size marketplace. Additionally, the firm has received recognition, and a Small Business Award, by the New York City Mayor's Office for entrepreneurial and business success.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Michele Harris's

Complete
List Of
Advertising
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Michele Harris's Complete List of Advertising Articles For FREE!

More Michele Harris
Online Advertising
Website is an Ad
Primary Research Development
Become An Author