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Michele Harris Articles

Written by: Michele Harris

Online Advertising - Click To Read Article
When used effectively, the Internet is one of the most interactive, direct response mediums available today. Optimizing your online ads to get the most out of the internet's interaction and direct response will make for an efficient campaign.

Seducing Prospects - 10 Ways to Woo New Clients - Click To Read Article
How and why do clients choose one agency over another? Wondering why you didn’t land your last new business pitch? Want to know how your agency can become more attractive to prospects? If you’re looking for new clients and feeling a little lonely, read about the Top 10 Ways to Woo New Clients.

Selecting a Marketing Company – Do’s and Musts: - Click To Read Article
How do you find advertising agency, PR firm or marketing company that's just right for your business' needs? In evaluating a marketing company, there are many factors to consider. Make sure you have an accurate picture of their typical engagements so there's a greater chance the relationship has the potential to grow over time. This article highlights best practices, Do's and Musts as well as Don't and Pitfalls for hiring a marketing firm you’ll love for the long-term.

Social Media and PR Firms: The Cost of Expertise - Click To Read Article
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.

Opportunity in a Down Economy - Click To Read Article
In an economic downturn, most businesses cut costs, with marketing usually top of the list. This is a big mistake; businesses that cut back on marketing often find themselves in a worse position when the economy rebounds. In challenging times, things change. This can be a good thing for your business. It's a hungry marketplace. Here's how to survive and thrive in economic stress.

Making Power Points - Click To Read Article
PowerPoint is one of the most poorly utilized presentation tools in a marketer’s arsenal. A face-to-face meeting presents an opportunity to engage and connect. So why do so many presenters miss the point? Slides are meant to be talking points, an aid or “cue card” for the presenter and to engage and excite the audience. Pump up your presentation skills and learn how to make your point with PowerPoint.

RFP Response: What Clients Want in RFPs - Click To Read Article
When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP.

Issuing an RFP - Click To Read Article
RFPs (Request for Proposals) are usually a call for disaster. Blanket RFPs often make a marketing agency search a “commodity” exercise at the best, and a complete waste of time at the worst – for both client and agency. Short and savvy RFPS can be productive for leveling the playing field to a shortlist of viable finalists, all of whom are serious contenders. This article reviews best practices for clients issuing RFPs.

Finding Your Marketing Match: How to Hire the Right Marketing Company - Click To Read Article
Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner.

Marketing Company Search: RFP Management - Click To Read Article
In the marketing company search selection process, RFP Management can be useful. These guidelines will help make the RFP process smoother for both clients and marketing companies that provide the RFP responses.

Website is an Ad - Click To Read Article
Your website's home page is an advertising tool. We have just seconds to engage a visitor so that they take the time to go through the site to learn more about your products or services.

Primary Research Development - Click To Read Article
Conducting market research can afford you invaluable insight into your products or services. The following are some tips to get the most out of your research.





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