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Mick Danskin Articles

Written by: Mick Danskin

Position your brand as category leader - Click To Read Article
Mick Danskin tells you how to gain category leadership by naming your own category based on your product or service's unique features and benefits.

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About the Author: Mick Danskin
RSS for Mick's articles - Visit Mick's website

Mick Danskin jumped the fence from corporate marketing communication strategy and management to form his own marketing communication firm. With over 20 years of hands-on experience in the marketing trenches, Danskin paints a candid picture of current issues facing marketing officers. Mick has worked for and with $Billion industry leaders such as Bank of America, and Lithonia Lighting (now Accuity Brands)and growing small businesses, offering his passionate and creative approaches to promoting their brands, product and services, or overcoming significant communication challenges. His company, Danskin Creative Communication, Inc. operates out of the Atlanta, Georgia metro area to service clients throughout Georgia, in North Carolina, California, Oregon, Texas, and Mississippi. Danskin earned his B.A. Degree in Communications from California State University, Fullerton.

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Position your brand as category leader


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