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Creating an Effective Landing Page

Written by: Bella Lane

Article Overview: Building a great landing page should be on the top of your priority list if you want your website visitors transformed into customers.While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products and/or services.

Creating an Effective Landing Page

Building a great landing page should be on the top of your priority list if you want your website visitors transformed into customers.

While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products and/or services.

A landing page does not have to be your homepage. In many instances a homepage is a good landing page, but for more targeted traffic and better results, you want a landing page to be focused on a special offer you may be running and a pre-determined "call for action".

More and more visitors seem to judge the professionalism and credibility of a site by its design but a well-designed landing page is essentially worthless if the prospect can't accomplish anything.

While I do not recommend skipping the design process which reinforces your brand and gives creditability, it shouldn't be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.

Using a tool like Google's Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytical applications. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.

Creating a successful and effective landing page takes a lot of work but should be the focus for anyone using a website to promote their product/service. Making it easy for your visitors to complete the action you want them to, by eliminating any confusion and/or decision making will equate to better conversion rates for your landing page.

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Article Tags: conversion rate, Googles Website Optimizer, great looking website, landing page, welldesigned landing page



Related Forum Posts
Re: Examples of Great Landing Pages - Kevin, been a while! hey I just reviewed the Landing Page - I like it! The structure is all there and I like how the testimonials are "related" to the business benefit of becoming a Partner - Nice work! Two points: 1. Have you tried other headlines or split tested other headlines? You can use google website optimizer to do it. I know you can come up with a slightly stronger headline unless this one came out on top. 2. I feel that when the page first loads it looks "incomplete". It's just a visual thing. I guess i was expecting a border around the content, a header image maybe... it's just the way i am wired to expect webpages to load. This point may be insignificant. Testing is the only way to know for sure.
Page Rank Changes - Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time. Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!
Re: Secrets About Landing Pages Revealed! - Hi Greg, Thank for posting this, it's very helpful. Landing pages can convert very well if they are well written.
Re: Facebook Fan Pages - Hi Terri, I haven't yet started a Fan Page of my own (it's on my to-do list), so I don't have any tips to share yet. What others have mentioned about giveaways is a good idea. I also think updating your page with useful content on a regular basis is a must to keep Fans interested and coming back. This can easily be done if you have a blog because they allow you to import RSS feeds on your page. Every time you make a new blog post, your Fan Page can be updated.
www.tobuso.com and www.paperrollshop.com - Please take a look at these and tell me what I should do. I am too close to them to see it objectively at this point. The main on is the tobuso.com one. The other is just a paper roll side bar project. I have had a guy working on tobuso.com for about 2 weeks or so. I really dont understand why it doesnt have any Google Page Rank yet. I am starting to move up in the rankings for my targeted keyword but I am lacking in the google Page Rank and cannot figure out why. I guess it may just take more time. See if that is what it looks like to you.


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