Creating an Effective Landing Page
Creating an Effective Landing Page
While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products and/or services.
A landing page does not have to be your homepage. In many instances a homepage is a good landing page, but for more targeted traffic and better results, you want a landing page to be focused on a special offer you may be running and a pre-determined "call for action".
More and more visitors seem to judge the professionalism and credibility of a site by its design but a well-designed landing page is essentially worthless if the prospect can't accomplish anything.
While I do not recommend skipping the design process which reinforces your brand and gives creditability, it shouldn't be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.
Using a tool like Google's Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytical applications. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.
Creating a successful and effective landing page takes a lot of work but should be the focus for anyone using a website to promote their product/service. Making it easy for your visitors to complete the action you want them to, by eliminating any confusion and/or decision making will equate to better conversion rates for your landing page.
Creating an Effective Landing Page - To learn more about this author, visit Bella Lane's Website.
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Building a great landing page should be on the top of your priority list if you want your website visitors transformed into customers.
While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products and/or services.
A landing page does not have to be your homepage. In many instances a homepage is a good landing page, but for more targeted traffic and better results, you want a landing page to be focused on a special offer you may be running and a pre-determined "call for action".
More and more visitors seem to judge the professionalism and credibility of a site by its design but a well-designed landing page is essentially worthless if the prospect can't accomplish anything.
While I do not recommend skipping the design process which reinforces your brand and gives creditability, it shouldn't be your priority. Focus on the exact steps you want your visitor to take and design a page with that in mind.
Using a tool like Google's Website Optimizer you can easily monitor the conversion rate, bounce rate, and tons of other useful metrics found in most modern day web analytical applications. Using these metrics you can easily figure out which version will be your optimal page, one that maximizes the results.
Creating a successful and effective landing page takes a lot of work but should be the focus for anyone using a website to promote their product/service. Making it easy for your visitors to complete the action you want them to, by eliminating any confusion and/or decision making will equate to better conversion rates for your landing page.
Creating an Effective Landing Page - To learn more about this author, visit Bella Lane's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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