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End of Year Website Check

Guest post by: Bella Lane

Article Overview: Another year is close to an end and every small business owner should make at least one resolution - fix up your web site and pay attention to things you might have ignored for too long. I know you’re busy so chances are that you’ve missed a few minor issues that are making your web site look old or outdated. A regular checkup will keep your web site running in peak condition.

End of Year Website Check

With that in mind, here’s a small business web site checkup that you should tackle at least once a year.

1. Review your company information

If you have a staff listing or directory, is it up-to-date with correct names, titles, and other contact information? If you have an “About Us” page or something similar that discusses company history, make sure it’s updated—especially references such as “We’ve been in business for eight years.”

2. Review your contact information

Are the phone and fax numbers, mailing and email addresses listed on your site all current? You’re obviously losing customers if the phone number has changed.

3. Review your email routing

If you list help@yourdomain.com as the main contact address on your site, is it being routed to the correct person? If your shopping cart sends order information to orders@yourdomain.com, is that going where it needs to go? Make sure your email routing reflects any organizational changes you’ve had.

4. Review and test your contact forms

If you have contact forms on your site, review them to make sure they work, they’re easy to use, and to see if they need to be updated. You might want to start asking people how they found your site or something else that your contact form doesn’t ask now. Also, be sure to “break” the form—submit it without the required information and see how understandable the resulting error message is.

5. Review your automated outgoing messages

Do you send an automated confirmation message or receipt after someone orders a product or uses your contact form? If so, review that outgoing automated message to make sure it says what you want it to say, and that it has the right contact information, etc.

6. Update your copyright and/or privacy policy statements

If you have a copyright notice on your site, make sure it’s not outdated. If you have a privacy policy, review it to make sure it accurately describes your current policy toward handling your customers’ personal information.

7. Test all outgoing links on your web site

Outdated or broken links make your site look stale. It’s also a source of frustration for your customers who click on links that don’t work. Check all links on your site to make they’re accurate and up-to-date. The World Wide Web Consortium (W3C) offers an online link checker that makes this easy to do.

8. Review the hidden sections of your web site

If you have any password-protected areas, do the passwords need to be changed? If you had staff changes during the year, this might be a good idea. It might be a good idea even if you didn’t!

9. Review your domain record

Make sure your domain registrar has current contact information for you. If they don’t, you might miss renewal notices and other important announcements about your domain. You might also want to read How to Protect Your Domain, which has some additional things to look for on your domain record.

10. Do an overall review of your web site

This is something you should really be thinking about on a regular basis, but web sites often get ignored in the daily grind of running a small business. Ask yourself:

• How fresh is the content on my site? Do any pages need to be updated?

• How does my site look? Is it time for a more professional or modern design?

• Does my site offer the kind of features or tools that let my customers get what they want when they visit?

Some of these suggestions will only take minutes to complete, while others will be more time-consuming. But no matter how busy you are, checking your web site at least once a year is a resolution worth making … and keeping.

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Article Tags: check list, small business owner, website

About the Author: Bella Lane RSS for Bella's articles - Visit Bella's website Since 2003, Bella Lane Designs, Inc. (BLD) has been helping companies build the visual tools essential for growth. We specialize in creating marketing material that promote awareness, logos that express unique identities, and websites that motivate visitors to act. We’ve developed a special approach to our work that combines design expertise with a solid understanding of our clients’ objectives. Member of the DeKalb Chamber of Commerce since 2004, we are proud to be a part of the Success of DeKalb County and have sponsored or partnered with other organizations in many local events. BLD currently sits on the DCC Marketing Task Force Committee and was recently featured in Black Enterprise Magazine, February 2009 - 100 Most Powerful Executives. Click here to visit Bella's website More from Bella Lane Creating an Effective Landing Page Getting More Bang for your Marketing Buck WHAT IS ADVERTISING Spring Cleaning Website Maintenance Best iPhone apps More Customized Content

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How to valuate a business - Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out: How Northern Crown Capital Valuates a Business 2008 Financial Projections Earnings Before Tax $5,865,000 Tax Rate 42% Taxes $2,463,300 Net Earnings $3,401,700 Amount Seeking to Raise Today $3,500,000 Discounted Value of Future Opportunity, 5 Years Out 2008 P/E Ratio 15 Value of Company in 2008 $51,025,500 Discount Rate Applied 30% Year 2008 $51,025,500 Year 2007 $35,717,850 Year 2006 $25,002,495 Year 2005 $17,501,747 Year 2004 $12,251,223 Value of Company at Investment in 2003 $12,251,223 Less: Investment Amount $3,500,000 Present Value $8,751,223 Discount for Risk & Private Company 40% Less: Discount for Risk & Private Company $3,500,489 Private Company Value $5,250,734 Present Value (What the Owner Keeps) $5,250,734 60.00% Financing (What the Investor Gets) $3,500,000 40.00% Total $8,750,734 100.00% I hope this helps!
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: HAPPY NEW YEAR! - Happy New Year!
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