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Bella Lane Articles

Written by: Bella Lane

End of Year Website Check - Click To Read Article
Another year is close to an end and every small business owner should make at least one resolution - fix up your web site and pay attention to things you might have ignored for too long. I know you’re busy so chances are that you’ve missed a few minor issues that are making your web site look old or outdated. A regular checkup will keep your web site running in peak condition.

Best iPhone apps - More Customized Content - Click To Read Article
Most people have apps on their phone, be it an iPhone or one of the other "not quite as good as an iPhone" phones! The next generation of apps is coming for computers, TVs, even for those weird electronic picture frames.

WHAT IS ADVERTISING? - Click To Read Article
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services. There are many different types of advertising that are effective for small businesses, from traditional forms of advertising such as signage, yellow pages listings and newspaper advertising through newer forms such as pay per click advertising on the Internet. Technically, advertising is only one way of promoting your business, and you will want to be sure that whatever form of advertising you choose fits in with your marketing plan and overall marketing strategy.

Spring Cleaning & Website Maintenance - Click To Read Article
Regular website maintenance is an important aspect of your marketing strategy. Just like a home, your website needs an annual spring cleaning. Here are a few budget-conscious tips to help you perform the regular website maintenance that every site needs.

Getting More Bang for your Marketing Buck - Click To Read Article
Small and start-up businesses don’t usually have the resources for a huge advertising campaign, chances are you don’t have an extensive cash allocation earmarked for promotion, or you’ve tried many different advertising approaches but still haven’t hit on a really successful campaign yet. You aren’t alone! Advertising is extremely expensive and even with adequate funding, it is difficult to develop successful advertising campaigns. And, with an increasing number of companies advertising through every imaginable communication avenue, it is becoming increasingly hard to attract the attention of consumers.

Creating an Effective Landing Page - Click To Read Article
Building a great landing page should be on the top of your priority list if you want your website visitors transformed into customers.While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products and/or services.





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