Reasons NOT to try ‘handling’ your design and branding internally.
Whether the measure is cost, effectiveness or long-term ROI, outsourcing is the clear winner. If you want your brand to generate sales and profits, here are seven reasons to outsource:
1. Final Outcome
Profits as Proof. Agencies do not represent overhead to be justified. Agencies are deployed when the investment can be shown to generate profits, and they know they have to prove it every time. A proven plan to combine image with message and smart marketing strategies can produce substantial results. That result needs to be a solution that converts all your creative efforts into sales.
2. Track Record
How many brands has your in-house marketing person/team built and transformed into growth- and revenue-generators? Probably not many. An agency with a large client base has the ability to put hundreds of brands to work toward generating rewards for their clients.
3. Depth & Experience
Branding is a big job. One person can’t do it. It requires a first-rate team of marketing strategists, writers, designers, developers and media experts and many others. Agencies generally boast years of combined experience in management and creative expertise.
4. Cost
Hiring even a few experts in each of these fields will cost you well in excess of $300,000 a year. A creative agency can offer turn-key solutions, including all services and products at a fraction of the cost of a less effective in-house solution.
5. Project Management
At an agency, every project is assigned a personal project manager in order to assure fast and efficient communication and project fulfillment. Many innovative agencies even have web-based project viewing, revision and approval systems so you can check, collaborate and make changes to your projects 24/7.
6. Environment
At an agency, managers are able to collaborate with all of our creative talent instantly via a proprietary job management system. It allows the company to try out new ideas, critique each other’s work, analyze and improve strategies, brainstorm, etc. Many agencies have state-of-the-art hardware, network and software as well as a full network of professional vendors to assure marketing success. This quite simply isn’t available as an in-house option.
7. Truth
The job of an outside agency is to look at your organization objectively and tell you the truth about your strengths, weaknesses and needs. (They’re not afraid to tell the boss he or she is wrong!) It is well known that most companies have an “inside out” perspective of their business. As “outsiders,” the agency is able to focus on the outside-in perspective – which is that of your customers.
7 Reasons NOT to try handling your design and branding internally - To learn more about this author, visit Scott C. Margenau's Website.
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Scott C. Margenau
(Visit Scott's Website)
Businessman, marketing veteran and
published author, Scott C. Margenau funded
and founded ImageWorks Studio in 1995. His
creative nature and 20 years’ experience
in business, sales and marketing have
enabled Scott to build ImageWorks with a
“marketing first” focus to ensure that
clients’ media not only looks good, but
also effectively generates revenue and
brand awareness. Scott is president of the
company and oversees creative and
marketing direction. Scott has been a
featured speaker, a radio guest, and is
often quoted and referenced in business,
trade and other media, such as Create
Magazine and The Washington Post, Channel
9 News and numerous online publications.
Scott is currently at work on his new
book, Outside Perception: Influencing How
Customers View Your Brand, which is
targeted for release in 2008. In his free
time he enjoys golfing, cooking, boating
and fishing.
Favorite Quote: “Some say the glass is
half empty, some say the glass is half
full. I say, are you going to drink that?”
~ Lisa Claymen
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