7 Reasons NOT to try handling your design and branding internally
7 Reasons NOT to try handling your design and branding internally
Whether the measure is cost, effectiveness or long-term ROI, outsourcing is the clear winner. If you want your brand to generate sales and profits, here are seven reasons to outsource:
1. Final Outcome
Profits as Proof. Agencies do not represent overhead to be justified. Agencies are deployed when the investment can be shown to generate profits, and they know they have to prove it every time. A proven plan to combine image with message and smart marketing strategies can produce substantial results. That result needs to be a solution that converts all your creative efforts into sales.
2. Track Record
How many brands has your in-house marketing person/team built and transformed into growth- and revenue-generators? Probably not many. An agency with a large client base has the ability to put hundreds of brands to work toward generating rewards for their clients.
3. Depth & Experience
Branding is a big job. One person can’t do it. It requires a first-rate team of marketing strategists, writers, designers, developers and media experts and many others. Agencies generally boast years of combined experience in management and creative expertise.
4. Cost
Hiring even a few experts in each of these fields will cost you well in excess of $300,000 a year. A creative agency can offer turn-key solutions, including all services and products at a fraction of the cost of a less effective in-house solution.
5. Project Management
At an agency, every project is assigned a personal project manager in order to assure fast and efficient communication and project fulfillment. Many innovative agencies even have web-based project viewing, revision and approval systems so you can check, collaborate and make changes to your projects 24/7.
6. Environment
At an agency, managers are able to collaborate with all of our creative talent instantly via a proprietary job management system. It allows the company to try out new ideas, critique each other’s work, analyze and improve strategies, brainstorm, etc. Many agencies have state-of-the-art hardware, network and software as well as a full network of professional vendors to assure marketing success. This quite simply isn’t available as an in-house option.
7. Truth
The job of an outside agency is to look at your organization objectively and tell you the truth about your strengths, weaknesses and needs. (They’re not afraid to tell the boss he or she is wrong!) It is well known that most companies have an “inside out” perspective of their business. As “outsiders,” the agency is able to focus on the outside-in perspective – which is that of your customers.
7 Reasons NOT to try handling your design and branding internally - To learn more about this author, visit Scott C. Margenau's Website.
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Reasons NOT to try ‘handling’ your design and branding internally.
Whether the measure is cost, effectiveness or long-term ROI, outsourcing is the clear winner. If you want your brand to generate sales and profits, here are seven reasons to outsource:
1. Final Outcome
Profits as Proof. Agencies do not represent overhead to be justified. Agencies are deployed when the investment can be shown to generate profits, and they know they have to prove it every time. A proven plan to combine image with message and smart marketing strategies can produce substantial results. That result needs to be a solution that converts all your creative efforts into sales.
2. Track Record
How many brands has your in-house marketing person/team built and transformed into growth- and revenue-generators? Probably not many. An agency with a large client base has the ability to put hundreds of brands to work toward generating rewards for their clients.
3. Depth & Experience
Branding is a big job. One person can’t do it. It requires a first-rate team of marketing strategists, writers, designers, developers and media experts and many others. Agencies generally boast years of combined experience in management and creative expertise.
4. Cost
Hiring even a few experts in each of these fields will cost you well in excess of $300,000 a year. A creative agency can offer turn-key solutions, including all services and products at a fraction of the cost of a less effective in-house solution.
5. Project Management
At an agency, every project is assigned a personal project manager in order to assure fast and efficient communication and project fulfillment. Many innovative agencies even have web-based project viewing, revision and approval systems so you can check, collaborate and make changes to your projects 24/7.
6. Environment
At an agency, managers are able to collaborate with all of our creative talent instantly via a proprietary job management system. It allows the company to try out new ideas, critique each other’s work, analyze and improve strategies, brainstorm, etc. Many agencies have state-of-the-art hardware, network and software as well as a full network of professional vendors to assure marketing success. This quite simply isn’t available as an in-house option.
7. Truth
The job of an outside agency is to look at your organization objectively and tell you the truth about your strengths, weaknesses and needs. (They’re not afraid to tell the boss he or she is wrong!) It is well known that most companies have an “inside out” perspective of their business. As “outsiders,” the agency is able to focus on the outside-in perspective – which is that of your customers.
7 Reasons NOT to try handling your design and branding internally - To learn more about this author, visit Scott C. Margenau's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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