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Faith in Marketing?

Written by: Scott C. Margenau

Article Overview: Having faith to continue your marketing through a down economy.

Free Download - Pump Up Your Product Branding – Steroids for Your Business By Scott C. Margenau
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Faith in Marketing?

Start with Faith in your Brand

We all have faith... in something. But "faith" and "marketing" are a pair of words you don't often see associated together.

After all what is marketing?

The American Marketing Association's new definition of marketing is as follows.

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

I would define the "creating" part as branding, and the communication and promotion of the brand as "marketing" - bygones...

The important part is to have complete faith in your marketing efforts...which first requires complete faith in your "brand image" (The image formed in a prospects mind when they interact with your brand)

Your brand image consists of key online and offline elements such as:

•Your website

•Your logo and collateral

•Your brochures and sales kits

•Your email campaigns

•Your blog

•Ads/Direct Mail

•Your presentations

•White papers/eBooks

•And much much more...

You will know when you have faith in your Custom web design brand image...it's unmistakable...because you cannot WAIT for prospects to see and interact with your brand because you KNOW they will be impressed. Back to faith in marketing:

Times are tough, no doubt. But as competitors falter, or decide (for reasons unknown to any common logic) to STOP marketing....it is the perfect time to gain market share by continuing to marketing your Web design company brand with confidence...and of course faith. Email was reported to have a 56/1 ROI in an 08 study...see the best ROI as reported by Marketing Sherpa here:

By charging forward with renewed faith in your marketing strategies, and confidence in your brand you can increase your brand awareness, build valuable impressions, and INCREASE revenue, even in a down economy.

So have faith, be steadfast in your commitment and keep on marketing...the results will be rewarding.

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Home > Advertising > Scott C. Margenau > Faith in Marketing
Article Tags: american marketing association, brand awareness, brand image, bygones, collateral, custom web design, customer relationships, definition of marketing, direct mail, email campaigns, impressions, market share, marketing efforts, marketing strategies, no doubt, perfect time, prospects, stakeholders, web design company, white papers

About the Author: Scott C. Margenau
RSS for Scott's articles - Visit Scott's website

Businessman, marketing veteran and published author, Scott C. Margenau funded and founded ImageWorks Studio in 1995. His creative nature and 20 years’ experience in business, sales and marketing have enabled Scott to build ImageWorks with a “marketing first” focus to ensure that clients’ media not only looks good, but also effectively generates revenue and brand awareness. Scott is president of the company and oversees creative and marketing direction. Scott has been a featured speaker, a radio guest, and is often quoted and referenced in business, trade and other media, such as Create Magazine and The Washington Post, Channel 9 News and numerous online publications. Scott is currently at work on his new book, Outside Perception: Influencing How Customers View Your Brand, which is targeted for release in 2008. In his free time he enjoys golfing, cooking, boating and fishing. Favorite Quote: “Some say the glass is half empty, some say the glass is half full. I say, are you going to drink that?” ~ Lisa Claymen

Click here to visit Scott's website
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More from Scott C. Margenau
Marketing When Youre Down
Just Google It
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