Is helping others the best way to market your company?
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Free PDF Download Graph Search & Your Brand - What Facebook's Newest Trend Means for Your Business - By Scott C. Margenau |
How social media can drastically affect your brand image, position and growth potential. There is a country song I sometimes hear called the Chain of Love by Clay Walker. It's a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.
Isn't this how we should market our business products and services?
We know, we know... who has the time to give away services? Well, we tried this approach recently by providing in-kind services to companies that couldn't afford our rates and we were rewarded in spades. In fact, our last two contracts came from referrals from people we've helped in this way. Ah, feels good and generates revenue - now that's a nice combination.
Enter social media: The new chain of love.
What is social media? Wikipedia defines social media as information content created by people using highly accessible and scalable publishing technologies.
When implemented properly your social media should actually help others. It should educate, raise awareness, teach, inform, and interact with interested prospects seeking information. Seeking INFORMATION, not necessarily an exact product or service. By presenting your brand (and your products and services) through helpful tools, articles, ebooks, whitepapers, blogs, reviews, press releases, authority articles, etc. you will catch your prospect "leaning in" looking for you rather than the "leaning back" invasive approach of traditional advertising or direct sales.
"But if I tell them all they need to know they won't need to hire us!"
That's the art....you tell them enough to generate substantial interest, helping the prospect realize that they need your products and services. In most cases, they really don't want to do things themselves; they want to hire a professional.
By publishing helpful, insightful content, including video, presentations, widgets, articles, guides, etc., and using social media to promote this content you can attract customers who are looking for you. And because you have helped them, they will be much more likely to do business with you.
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Free PDF Download Graph Search & Your Brand - What Facebook's Newest Trend Means for Your Business - By Scott C. Margenau |
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About the Author: Scott C. Margenau RSS for Scott's articles - Visit Scott's website Businessman, marketing veteran and published author, Scott C. Margenau founded ImageWorks Studio in 1995. His creative nature and 20 years' experience in business, sales and marketing have enabled Scott to build ImageWorks with a "marketing first" focus to ensure that clients' media not only looks good, but also effectively generates revenue and brand awareness. Scott is president of the company and oversees creative and marketing direction. Scott has been a featured speaker, a radio guest, and is often quoted and referenced in business, trade and other media, such as Create Magazine and The Washington Post, Channel 9 News and numerous online publications. ImageWorks is an award-winning marketing and branding agency based in Washington DC (with satellite offices in California & Florida) specializing in strategically built custom website designs reinforced with online marketing programs to raise awareness and drive in relevant traffic. In his free time he enjoys golfing, cooking, boating and fishing. Click here to visit Scott's website. What does a professional website design cost What type of price should you pay 5 Habits of Highly Effective Websites Should I Put My Video on Youtube or My Site Best Marketing ROI Strategies Is helping others the best way to market your company |
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