Tips for Advanced Title Tags, Meta Tags, and OnPage Content
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Free PDF Download Graph Search & Your Brand - What Facebook's Newest Trend Means for Your Business - By Scott C. Margenau |
Think you know everything there is to know about on-page SEO optimization? There are still tons of things to be learned. There are a lot of tedious facts and little tidbits that you should know about. Some of them are more important than others, some of them can be neglected at times, but when it comes down to it - it's all about dotting your i's and crossing your T's when it comes to SEO and perfecting the art. If you want to cement top rankings for specific keywords pay attention to the tips that will be revealed throughout this article.
Title Tag Length and Formatting
Your title tag can be as long as you want it to be, but if it's super long, then the search engines will stop counting words after a certain amount of characters as it will begin to look like you are just keyword stuffing and trying to spam the search engines.
SEOmoz - one of the leading SEO companies out there recommends that your title length be no longer than 70 characters but anything over 66 is going to get truncated and cut off by Google. The shorter the title tags the better. Make sure you hit one or two main keywords and then call it a day. At the end of the day, you want to write something that you think is going to better your chances of someone clicking on that link, and not just for optimizing for keywords (although that is a huge part of it).
Optimizing Meta Tags
First of all, you should know that there is more than two meta tags, the two most popular being the description and the keywords (which Google stopped looking at as a ranking signal years ago and which Bing actually uses as an indicator of SPAM). The description is recommended to be under 160 characters but if you really want to play on the safe side it should really be under 155. You shouldn't spend more than 10 seconds on meta keywords.
The canonical tag is a meta tag that is less known about but quite important. What it does is uniform all of the different possible URL's that someone might type in to get to your web site or link to you by. For example ww.domain.com is the same as domain.com but search engines actually see those two domains as completely different. The canonical tag will resolve this problem for you and make sure you are getting all of the lovely link juice that you deserve.
Other On-Page Tips
You want to make sure your header tags are optimized with your targeted keywords and that they are not too long. If you are keyword stuffing, Google is going to know it. Why do you think "blackhat" SEO's are always wondering what the perfect keyword density is? Here are a few more tips to leave with you.
- Optimize your URL structure and set up redirects from old domains
- Make your content scan-able for readers that may be in a hurry
- Make sure you are linking to other pages on your website when applicable
- You alt text for any images you may include
- Avoid using tables and fieldsets within your SEO and stick to styling with CSS
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Free PDF Download Graph Search & Your Brand - What Facebook's Newest Trend Means for Your Business - By Scott C. Margenau |
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About the Author: Scott C. Margenau RSS for Scott's articles - Visit Scott's website Businessman, marketing veteran and published author, Scott C. Margenau founded ImageWorks Studio in 1995. His creative nature and 20 years' experience in business, sales and marketing have enabled Scott to build ImageWorks with a "marketing first" focus to ensure that clients' media not only looks good, but also effectively generates revenue and brand awareness. Scott is president of the company and oversees creative and marketing direction. Scott has been a featured speaker, a radio guest, and is often quoted and referenced in business, trade and other media, such as Create Magazine and The Washington Post, Channel 9 News and numerous online publications. ImageWorks is an award-winning marketing and branding agency based in Washington DC (with satellite offices in California & Florida) specializing in strategically built custom website designs reinforced with online marketing programs to raise awareness and drive in relevant traffic. In his free time he enjoys golfing, cooking, boating and fishing. Click here to visit Scott's website. Why Search Engine Marketing Cannot Be Left Out Of The Branding Process Marketing When Youre Down 7 Essential Homepage Tips to Ensure That Your Site Converts Traffic into Sales Marketing Budgets Small Business VS Large Businesses How Can Your Website Build Credibility and Drive Sales |
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