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Scott C. Margenau Articles

Written by: Scott C. Margenau

What does a professional website design cost? What type of price should you pay? - Click To Read Article
Like anything else in life, good things don't come cheap. It isn't cheap to own and operate a top branding and design firm, trust me.

The 4 "i's" of Marketing for Maximized Conversions - Click To Read Article
Did you know that your visitors are evaluating your company's credibility based on your website's visual design alone

Setting an effective marketing budget - Click To Read Article
Setting an effective marketing budget is based on how much money to spend on a marketing budget and how much you want to grow and how fast.

Make a Gazillion Dollars a Month Selling Online – Ecommerce Design is as Simple as 1-2-3! - Click To Read Article
E-commerce design is a totally different creature than website design. From technical differences to user interaction, a good e-commerce design needs some special considerations.

23 Powerful Marketing and Branding Tips Geared to Drive In More Traffic - Click To Read Article
This Article reveals about 23 Powerful Marketing and Branding Tips Geared to Drive In More Traffic and Revenue.

Pump Up Your Product Branding – Steroids for Your Business - Click To Read Article
You have a great logo and a nice new website, but your services are still called "Services." This distinct lack of product branding can keep your business in the land of mediocrity. Here we describe how to take your sales effort and put it on steroids. A Product branding strategy can help you pump up your business.

Flash Websites – Fun and Effective, or Dead on Arrival? - Click To Read Article
You're getting a new website created and the design firm wants to rely heavily on the use of Flash. What should you do? Here is some information that will help you decide when and how to use Flash for an effective, high converting website.

Give Your Sales Effort a Kick in the....Brand - Click To Read Article
Branding design is so often overlooked, but it can take a sales effort to new heights if approached correctly. The key elements of branding design span all visual and rhetorical aspects of company messaging.

Brand Strategy – A Launchpad to Send Your Business Skyward - Click To Read Article
Tired of the same old mediocre business results? What is it that separates the proverbial men from the boys? A coherent brand strategy. Find out how a brand strategy can take your business to new heights.

Setting a Marketing Budget - Click To Read Article
One of the most important decisions that a small to medium-sized business has to make is how much money to spend on a marketing budget.

Why Your Business Needs a Blog - Click To Read Article
This Article explains you about Why your business needs a Blog. Every business, regardless of its size, needs a blog.

More Reasons Your Site Sucks - Click To Read Article
Your creative director needs to look at creative elements Web design company individually when they are designed and the entire page once all the elements come together.

Marketing When You're Down - Click To Read Article
In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead.

Marketing in a Recession - Click To Read Article
In uncertain economic times, you can choose to retreat or you can choose to prepare for what's ahead

“Just Google It” - Click To Read Article
This article just google it explains about a new lesson in classical marketing, Classical marketing laws would tell us it’s the “first in market…first in mind” rule.

Is Your B2B Site a Good Salesperson? - Click To Read Article
It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company.

Is helping others the best way to market your company? - Click To Read Article
There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.

Faith in Marketing? - Click To Read Article
Having faith to continue your marketing through a down economy.

Branding & Marketing Defined, and how to fuse them together for maximum results - Click To Read Article
Simply put, your “brand” or corporate image is the impression formed at every point of contact with your prospects and clients.

7 Essential Homepage Tips to Ensure That Your Site Converts Traffic into Sales - Click To Read Article
Your homepage message should be a targeted, benefit-oriented statement that outlines what you can do for the potential customer.

7 Reasons NOT to try handling your design and branding internally - Click To Read Article
This article takes a look at why business should consider outsourcing thier brading verse hiring an inhouse team.

7 Tips for Designing a Home Page that Builds Value and Maximizes Conversion Goals - Click To Read Article
On average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors' sites.





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