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Logo Wow!

Written by: Heather Mayoros

Article Overview: Do you love your company logo? You better, you’re going to look at it every day for years to come – and so is everyone else! In the excitement, planning, chaos and craze that goes on in starting a business, it is important not to overlook your company’s image.

Logo Wow!

Do you love your company logo? You better, you’re going to look at it every day for years to come – and so is everyone else! In the excitement, planning, chaos and craze that goes on in starting a business, it is important not to overlook your company’s image.
You dress a certain way when you go into the office to portray a certain image. Think of your logo as clothing for your company. Like your choice of clothing in the office, your logo impacts how customers feel about your company. Your logo should portray your company like you want it to be known – serious, playful, technical, elegant – no matter what the characteristics. Your logo should say something about you as a company and what your company’s unique selling points are.
When considering a logo for your company, keep in mind the fundamentals of how logos are used. It can be used large for signage, or very small for business cards or pens. It needs to look great in color, but also in black and white for newspaper advertising, faxes and photocopies.
You can create your own logo, but there are several things you want to keep in mind. Websites that specialize in low-cost images will not license these images for use in a logo, so it will be up to you to create the artwork from a blank canvas. Most business owners don’t have the correct programs to create art work that will be acceptable by a professional printer. Professional printers and most publications cannot use files created by paint and publishing programs that were included when you purchased your computer. A professional designer will create a logo that can be used big or small, in print or on the web, and provide you with all the files you’ll need for future use.
The importance of having a professional designer or advertising agency create your logo cannot be underestimated. Remember that your quality of work and dedication to customer service are only experienced once a prospect has become a customer. A good logo provides the prospect with the feeling that your business is reputable and will do a professional job.
If you’re like many businesses that started out of a spare room, or garage, with little or no money, there’s still time to flex your branding muscle. Maybe, like some past clients, you have a logo, but have no idea where the CD with the files for it is. It’s never too late for a reinvention. With some strategic planning, there may be a way to capitalize on the look you currently have and give it an updated, fresh appeal that you love. Or maybe its time to take advantage of an anniversary celebration or milestone event to launch a completely new look!

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Article Tags: company logo, image logo



Related Forum Posts
Re: Inspiration for Logos - [quote:n4xowjxl]When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:n4xowjxl] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...
Inspiration for Logos - When a Buddhist looks at a Tibetan flag one of the first thing that pops in their mind is admiration respect. After assimilating that they keep thinking and repression might come next. Living as part of a communist nation may bring lots of feelings. Chastity, prayer, humility all these virtues are all mixed. When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.
Re: Inspiration for Logos - [quote="RussellWebb":3c1ri7h5][quote:3c1ri7h5]When you want a client to think of your Logo. May this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:3c1ri7h5] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...[/quote:3c1ri7h5] I am simply stating: let your product stand out as a star. Don't let it become as complex, Infernal and a blur image as the state of this extraordinary country. In simple terms, let you not be bound or chained to anything that might affect your project. It’s a very round concept it’s more like a metaphor.
How do you value a firm - Hello, I've been trying to raise $50,000 for my online business but every time I approach an investor, they ask me how much is my business currently worth. One person was willing to give me $20,000 but for 33% equity. He says "I value your website for $40,000", I have no idea how he came across that number. My website was developed by a business partner for free but he says he would have charged no less than $15,000 if it was some other client. We are currently generating about 7000 unique visitors after being online for 10 months and we're grossing about $1200 every month. There has to be some value for our developed portfolio and a community of about 500 members and over $5000 we have already spent on link-building for SEO. The name of our business is "Logo Arena" you can search it on google. Please give me some estimate of what it could be truly worth so I can start negotiating equity. Thank You all for your time
Can a biz website help? - Tara, A website is just another vechicle to deliver your message and keep in touch with your customers. How? well for one your email address will have your web address in it - people judge your professionalism at that level too. Some uses my clients have found beneficial when they thought it wouldn't: 1. Disseminating repetitive information to clients e.g. portfolios, FAQs. 2. Send out newsletters that link back to your webpage (costs practically nothing via email) 3. Writing articles for your industry. These articles will do two things: 1) establish your expert status. 2) Search Engine Optimize your site. 4. Run cheaper ads in print publications by directing them to your Sales message on to a page on your site. 5. Write a special report on "Logo branding" for business owners to download. You capture their email info as you have to email it to them or their mailing address and send them the report. After they have read it they will still be inclined to use your service even if you divulge every step it takes to create a logo brand. The psychology is that they fear they may still mess up and you won't. I did this with my old Web design business as a test (gave them step by step what they needed to do to setup a website) and I still got their business. I installed Trust in them that I could do it best. Those are the major ones.


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