Creating an effective advertising campaign takes a great deal of time and effort. Most businesses do not have the creative talent and expertise to handle advertising campaigns in-house. Additionally, advertising agencies provide an outside prospective on the product being promoted, bringing with them objectivity that can’t be found in an in-house marketing department. Many publications offer “free” design services, but they generally lack the strategic planning that a comprehensive advertising campaign requires. An ad created by one publication cannot usually be used in a competing publication. Advertising agencies spend time researching the best approach to advertising and can create themed campaigns that help enhance a company’s or product’s brand image. Good advertising agencies can carry those campaigns across several mediums, so that a company can present a constant image, whether advertising is placed on billboards, in newspapers, magazines, the Internet or on television and radio. There are also many services that advertising agencies provide that publications cannot. Agencies can also handle projects such as design of everything from business cards to marketing brochures that make sure your company looks its best. Time saving services, such as handling printing of brochures, overseeing photo shoots, and advertising placement are also normally available.
To learn more about this author, visit Heather Mayoros's Website.
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Heather Mayoros
(Visit Heather's Website)
Heather Mayoros is the President and
Creative Director of The Mayoros Agency, a
full-service advertising agency. Heather
has an extensive fine art and design
background, including over 10 years of
design work for advertising agencies and
large corporations, including Morgan
Stanley, Dean Witter and Discover Card.
She has worked on all types of accounts:
high-end financial, retail, such as Pella®
Windows and Maytag®, real estate, and
business-to-business. Heather has
concepted, designed & produced work for
everything from logos, corporate
identities and brands, to print ad
campaigns, collateral, outdoor, television
commercials and websites. She has been
honored with more than 35 awards for
design excellence, including Addy Awards
and Press Association Awards.
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