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Heather Mayoros Articles

Written by: Heather Mayoros

Free Online Advertising Every Small Business Owner Should Use - Click To Read Article
Most small business owners find it difficult to carve out a budget for advertising, and instead believe that a sign on the door and word-of-mouth will be enough to create a successful business. Many small business owners know a lot about the business they own, but little about how to advertise it, so they miss some easy opportunities to advertise. These are steps every business owner can take if they are willing to spend the time entering information about their company and learning how to use some online software.

Why Use an Advertising Agency - Click To Read Article
Most business lack the creative talent and expertise needed to produce and manage effective advertising campaigns. There are many benefits to using an advertising agency, including increased effective communications.

Logo Wow! - Click To Read Article
Do you love your company logo? You better, you’re going to look at it every day for years to come – and so is everyone else! In the excitement, planning, chaos and craze that goes on in starting a business, it is important not to overlook your company’s image.

Research Suggests Advertising Grabs Market Share During Recessions - Click To Read Article
Numerous studies of advertising during recessions shows that increased spending not only has benefits during the recession, but also after recovery.

Planning Applies to Advertising Spending Too. - Click To Read Article
Planning your advertising purchases for the year will maximize the effectiveness of your marketing, control spending, and allow you to better track your return on investment.

Free Ad Design? - Click To Read Article
If you get what you pay for, the cost may be to your business.

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About the Author: Heather Mayoros
RSS for Heather's articles - Visit Heather's website

Heather Mayoros is the President and Creative Director of The Mayoros Agency, a full-service advertising agency. Heather has an extensive fine art and design background, including over 10 years of design work for advertising agencies and large corporations, including Morgan Stanley, Dean Witter and Discover Card. She has worked on all types of accounts: high-end financial, retail, such as Pella® Windows and Maytag®, real estate, and business-to-business. Heather has concepted, designed & produced work for everything from logos, corporate identities and brands, to print ad campaigns, collateral, outdoor, television commercials and websites. She has been honored with more than 35 awards for design excellence, including Addy Awards and Press Association Awards.  Visit the Mayoros Agency Website www.mayorosagency.com

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More from Heather Mayoros
Why Use an Advertising Agency
Research Suggests Advertising Grabs Market Share During Recessions
Planning Applies to Advertising Spending Too
Free Online Advertising Every Small Business Owner Should Use
Logo Wow


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