Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

First Impressions Are Lasting Impressions

First Impressions Are Lasting Impressions

When you meet someone for the very first time either you remember something very good about the person or you remember something very bad about them. It doesn’t matter how delightful the person might be or how brilliant they might be, if they do not register a good impression in the first few seconds, in your mind, they have nothing to offer you.

Here is an example. You attend a conference and you are introduced to Paul, one of the speakers on the agenda. The first thing you notice is Paul is wearing a wrinkled shirt; his hair is greasy; he has bad breath and barely acknowledges your presence. You conclude that Paul is lazy because he didn’t bother to iron his shirt and he has poor hygiene because of his breath and hair. He doesn’t seem very friendly. Your first impression is Paul couldn’t possibly have anything credible to say given his appearance and interpersonal skills. Next, you are introduced to Kate, another speaker on the agenda. She is well groomed and dressed very professionally. She automatically extends her hand to shake yours and gives you a very warm welcome. You are so impressed by her appearance and congeniality you can’t wait to hear her speak.

These are examples of how quickly we make decisions and judgments about people and things. Within seconds, you decided whether or not you wanted to spend your time listening to Paul or Kate, not based upon what they have to say, but based on your first impression of them.

That first impression is just as important for a postcard campaign. You only have a few seconds to get the potential customer’s attention. It is tricky with postcards because you don’t know whether the reader sees the front or the back first.

For this reason, it is critical to make the front and back equally attention grabbing. The back of the postcard is only distinguished from the front because it has the mailing address. Here are some ideas for making a good first impression with your post cards.

• Use high quality, glossy, color postcards. They are slightly more expensive but well worth it when trying to make a good impression.

• Choose the appropriate size for your campaign and audience. Studies have shown that businesses respond better to the 6”X9” postcard whereas residence and consumer contacts respond just as well to 4”X6” postcards.

• Use an attention grabbing headline on the front and perhaps paraphrase the same message on the back. Make sure your name and contact information appears on the back but don’t hesitate to put your logo and some of that same information on the front.

• Use a photograph or graphics that is complimentary to both the front and the back. Everyone likes pictures and pictures tend to register with the reader much quicker than words.

Remember, with postcards you only have a few seconds to grab the attention of the reader. The success of your postcard campaign depends on how many people respond to your offer. Improve your chances of being successful by making a good and lasting first impression.





First Impressions Are Lasting Impressions - To learn more about this author, visit Barbara Spagnola's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Barbara Spagnola
(Visit Barbara's Website) For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. One of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.

Barbara Spagnola is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Barbara Spagnola's

Complete
List Of
Advertising
Articles

Name
Email
If you enjoyed this article, get Barbara Spagnola's Complete List of Advertising Articles For FREE!

More Barbara Spagnola
Starting A Nonprofit
Designing a High Impact Post Card
First Impressions Are Lasting Impressions
Press Release Credibility Quotes and Testimonials
Postal Service Postcard Mailing Guidelines
When to Use a Press Release
Local versus National Coverage
How to Create Postcard Content
Press Release Distribution
Repeat Mailings for More Business
Free Downloads


 
 
 


Evan Elite Authors
Casey Gollan  
David Acheson  
Linda Richardson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Write Marketing Plan Icon Write Marketing Plan
Delegation Workbook Icon Delegation Workbook
Definitions of Success Icon Definitions of Success
Tips for QuickBooks Backup Icon Tips for QuickBooks Backup
Instant Newsletters Icon Instant Newsletters
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 SEO Posts of the Year
Top 50 SEO Posts - 2007
Top SEO Posts of the Year
 
The Top 10 GTD Times Posts - Best Posts for Productivity
The Top 10 GTD Times Posts
Best Posts for Productivity
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Fatou NIANG THIES, Senegal,
Fatou NIANG
THIES, Senegal
SEO For Africa

If I Were A Startup...
Frank Cianciulli, $2.3 to $7.5 Mil in 2 years
Frank Cianciulli
$2.3 to $7.5 Mil in 2 years
Travis Hartley, 426% Growth in 2 Years
Travis Hartley
426% Growth in 2 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Anita Roddick, The Body Shop
Anita Roddick
The Body Shop
Tony Robbins, AR Companies
Tony Robbins
AR Companies
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
Keith Ferrazzi, Never Eat Alone
Keith Ferrazzi
Never Eat Alone
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     How to Identify, Form and Capitalize on Strategic Alliances
By Andrew Nester
     Business Planning, The Process
By Andrew Nester
     How to fail with a web site!
By Andrew Nester

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information