You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
As with your vacation postcards, the front of your business postcard should have an attention grabbing photograph or graphic, but it also needs an attention grabbing headline. It is important to keep it simple yet effective. It is important that the text and photograph compliment one another. For example, you want to offer a 20% discount on all web site orders received before February 1. The front of your postcard headline grabber might be “20% Discount on All Web Site Orders” in bold letters. You could put your website address across the bottom of the card. This is simple and is effective in getting the potential customer to turn the card over to learn more about your offer.
Conversely, the back of the postcard might be the first side of the card that is seen by the reader. The only difference between the front and the back of the postcard is the recipient’s address is found on the back. Since the back side of the card could be your opportunity to make a first impression, you might have the statement, “The Louis Clock Company offers 20% Discount on All Web Site Orders”. You could include another photo or graphic, some bulleted items outlining the advantage of The Louis Clock Company and the basic information of your web site, email and phone number. You have given your potential customers just enough information to point them to your web site and even if they do not visit your web page, they now have information about The Louis Clock Company for any future clock purchases.
It is very important to make your contact information visible on either side of the postcard and it doesn’t hurt to have this information on both sides of the postcard. In this example, we have placed the web page prominently on the bottom of the front of the postcard. But we also took advantage of adding the address and phone number of the physical store location on the back of the postcard. Make sure the size of the contact information lettering is visible whether it is on the front or the back.
Although postcards are small, they can have a major impact using very few words and attention grabbing headlines. The postcard is the introduction of you and your business to potential customers. Ideally it will create enough curiosity for the customer to contact you.
How to Create Postcard Content - To learn more about this author, visit Barbara Spagnola's Website.
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Barbara Spagnola
(Visit Barbara's Website)
For Barbara, building a brand is so much
more than slick marketing slogans and
high-dollar advertising campaigns. After
putting in stellar performances as a sales
and marketing manager with Armour Foods of
South San Francisco and Western Insurance
Company of San Mateo, Barbara started the
first of two high-impact companies. And,
more importantly, she mastered countless
revealing practices on how, and how not,
to build a powerhouse brand.
One of Barbara’s natural talents is
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marketing are nearly extinct. With
countless mediums and the reach of
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and hope they’ve made the right play
typically have a very short shelf life.
Her ‘full circle’ approach addresses the
key aspect of marketing in the new
millennium; a rich mix of tried-and-true
traditional concepts and promising current
theories that develops brands, sells
products and services, and just plain old
works. And that’s exactly what Concept
Marketing Group can do for your business.
Take you by the hand and empower your
business to not only weather the storm,
but build momentum in any market
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