How to Create Postcard Content
How to Create Postcard Content
As with your vacation postcards, the front of your business postcard should have an attention grabbing photograph or graphic, but it also needs an attention grabbing headline. It is important to keep it simple yet effective. It is important that the text and photograph compliment one another. For example, you want to offer a 20% discount on all web site orders received before February 1. The front of your postcard headline grabber might be “20% Discount on All Web Site Orders” in bold letters. You could put your website address across the bottom of the card. This is simple and is effective in getting the potential customer to turn the card over to learn more about your offer.
Conversely, the back of the postcard might be the first side of the card that is seen by the reader. The only difference between the front and the back of the postcard is the recipient’s address is found on the back. Since the back side of the card could be your opportunity to make a first impression, you might have the statement, “The Louis Clock Company offers 20% Discount on All Web Site Orders”. You could include another photo or graphic, some bulleted items outlining the advantage of The Louis Clock Company and the basic information of your web site, email and phone number. You have given your potential customers just enough information to point them to your web site and even if they do not visit your web page, they now have information about The Louis Clock Company for any future clock purchases.
It is very important to make your contact information visible on either side of the postcard and it doesn’t hurt to have this information on both sides of the postcard. In this example, we have placed the web page prominently on the bottom of the front of the postcard. But we also took advantage of adding the address and phone number of the physical store location on the back of the postcard. Make sure the size of the contact information lettering is visible whether it is on the front or the back.
Although postcards are small, they can have a major impact using very few words and attention grabbing headlines. The postcard is the introduction of you and your business to potential customers. Ideally it will create enough curiosity for the customer to contact you.
How to Create Postcard Content - To learn more about this author, visit Barbara Spagnola's Website.
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You probably wonder how the small amount of space on a postcard conveys all the information about your offer, your company and the advantages you have over your competitors. Postcards must be attention grabbing enough in their wording to prompt the potential customer to contact you.
As with your vacation postcards, the front of your business postcard should have an attention grabbing photograph or graphic, but it also needs an attention grabbing headline. It is important to keep it simple yet effective. It is important that the text and photograph compliment one another. For example, you want to offer a 20% discount on all web site orders received before February 1. The front of your postcard headline grabber might be “20% Discount on All Web Site Orders” in bold letters. You could put your website address across the bottom of the card. This is simple and is effective in getting the potential customer to turn the card over to learn more about your offer.
Conversely, the back of the postcard might be the first side of the card that is seen by the reader. The only difference between the front and the back of the postcard is the recipient’s address is found on the back. Since the back side of the card could be your opportunity to make a first impression, you might have the statement, “The Louis Clock Company offers 20% Discount on All Web Site Orders”. You could include another photo or graphic, some bulleted items outlining the advantage of The Louis Clock Company and the basic information of your web site, email and phone number. You have given your potential customers just enough information to point them to your web site and even if they do not visit your web page, they now have information about The Louis Clock Company for any future clock purchases.
It is very important to make your contact information visible on either side of the postcard and it doesn’t hurt to have this information on both sides of the postcard. In this example, we have placed the web page prominently on the bottom of the front of the postcard. But we also took advantage of adding the address and phone number of the physical store location on the back of the postcard. Make sure the size of the contact information lettering is visible whether it is on the front or the back.
Although postcards are small, they can have a major impact using very few words and attention grabbing headlines. The postcard is the introduction of you and your business to potential customers. Ideally it will create enough curiosity for the customer to contact you.
How to Create Postcard Content - To learn more about this author, visit Barbara Spagnola's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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