One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These nouns are used in a Press Release only when they are a part of a direct quote.
Just because you are “reporting”, why should I believe you? Hopefully you have answered who, what, when, where and why and provided any facts and figures to support your statements. Providing quotes from experts in the field or testimonials from your current client(s) can give your press release the most credibility.
Let’s say your press release is going to announce performance enhancements to the lawn mower you manufacture. You have covered all the technical details about the lawn mower’s power, how long it has been on the market, its’ old vs. new capabilities, the price etc. You were fortunate enough to design these enhancements by collaborating with the Lawn Mower Manufacture’s Association of America (LMMAA) and using suggestions made by your largest customers. Now is the time to ask these people for testimonials that can be used in your press release.
Many of us recognize the stamp of approval or endorsement by an Association on a product to mean the product was designed, tested and approved using the Association’s stringent guidelines for production. The “Good Housekeeping” stamp of approval and “Utilities Laboratories” or UL, are commonly recognized on products that are made to a certain set of standards.
You could ask the President of the LMMA to talk about his experience working on the project and the care your company took in the new design and the enhancements. “The LMMAA thinks these enhancements to the XYZ Lawn Mower are the first of its kind. XYZ considered safety and cost at every point in the project. We are proud to have worked with them and couldn’t be more pleased with the end result.”
Perhaps you delivered the newest mower to your largest customer ACME mowers and they have used it for the past two months. The ACME owner sent you an email recently saying how wonderful the new mower was and they looked forward to doing business with you for the next 20 years. Call ACME and ask them if you can quote them in your news release.
These testimonials and quotes let the reader, viewer, or listener know that the story you are reporting is substantiated by outside parties. One or two testimonials or quotes are all you need to have a credible news release.
Press Release Credibility – Quotes and Testimonials - To learn more about this author, visit Barbara Spagnola's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Press Release Credibility – Quotes and Testimonials
|
| |
One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These noun...
|
|
Power of the press release
|
| |
In today's sophisticated business environment, one of the most valuable and effective marketing tools is the press release. Correctly written and targeted, it can gain exposure and credibility for your company beyo...
|
|
Putting together a press release
|
| |
How you write a press release can make the difference between it seeing the light of day or not. Get the angle right, make it short and factual – and your chances will increase greatly.
|
|
Writing a great media release
|
| |
Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product releas...
|
|
Writing a Press Release to Support Sales Growth
|
| |
How are you reaching the public? Sales growth is contingent on your public acclaim. Writing a press release is a way to reach the masses. The article demonstrates ways to orchestrate an effective press release.
|
|
|
Barbara Spagnola
(Visit Barbara's Website)
For Barbara, building a brand is so much
more than slick marketing slogans and
high-dollar advertising campaigns. After
putting in stellar performances as a sales
and marketing manager with Armour Foods of
South San Francisco and Western Insurance
Company of San Mateo, Barbara started the
first of two high-impact companies. And,
more importantly, she mastered countless
revealing practices on how, and how not,
to build a powerhouse brand.
One of Barbara’s natural talents is
creating a hard-hitting, multifaceted
marketing campaign. The days of “shotgun”
marketing are nearly extinct. With
countless mediums and the reach of
cyberspace, companies that bet big bucks
and hope they’ve made the right play
typically have a very short shelf life.
Her ‘full circle’ approach addresses the
key aspect of marketing in the new
millennium; a rich mix of tried-and-true
traditional concepts and promising current
theories that develops brands, sells
products and services, and just plain old
works. And that’s exactly what Concept
Marketing Group can do for your business.
Take you by the hand and empower your
business to not only weather the storm,
but build momentum in any market
condition.
|
|
 |
|
|
Barbara Spagnola's
Complete
List Of
Advertising
Articles
|
|
|
If you enjoyed this article, get Barbara Spagnola's Complete List of Advertising Articles For FREE!
|
| |
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
