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Press Release Credibility – Quotes and Testimonials

Written by: Barbara Spagnola

Article Overview: One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These nouns are used in a Press Release only when they are a part of a direct quote.

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Press Release Credibility – Quotes and Testimonials

One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversation with someone. These nouns are used in a Press Release only when they are a part of a direct quote.

Just because you are “reporting”, why should I believe you? Hopefully you have answered who, what, when, where and why and provided any facts and figures to support your statements. Providing quotes from experts in the field or testimonials from your current client(s) can give your press release the most credibility.

Let’s say your press release is going to announce performance enhancements to the lawn mower you manufacture. You have covered all the technical details about the lawn mower’s power, how long it has been on the market, its’ old vs. new capabilities, the price etc. You were fortunate enough to design these enhancements by collaborating with the Lawn Mower Manufacture’s Association of America (LMMAA) and using suggestions made by your largest customers. Now is the time to ask these people for testimonials that can be used in your press release.

Many of us recognize the stamp of approval or endorsement by an Association on a product to mean the product was designed, tested and approved using the Association’s stringent guidelines for production. The “Good Housekeeping” stamp of approval and “Utilities Laboratories” or UL, are commonly recognized on products that are made to a certain set of standards.

You could ask the President of the LMMA to talk about his experience working on the project and the care your company took in the new design and the enhancements. “The LMMAA thinks these enhancements to the XYZ Lawn Mower are the first of its kind. XYZ considered safety and cost at every point in the project. We are proud to have worked with them and couldn’t be more pleased with the end result.”

Perhaps you delivered the newest mower to your largest customer ACME mowers and they have used it for the past two months. The ACME owner sent you an email recently saying how wonderful the new mower was and they looked forward to doing business with you for the next 20 years. Call ACME and ask them if you can quote them in your news release.

These testimonials and quotes let the reader, viewer, or listener know that the story you are reporting is substantiated by outside parties. One or two testimonials or quotes are all you need to have a credible news release.

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Home > Advertising > Barbara Spagnola > Press Release Credibility Quotes and Testimonials
Article Tags: capabilities, conversation with someone, credibility, end result, endorsement, good housekeeping, lawn mower, nouns, performance enhancements, press release, quotes, stamp of approval, stringent guidelines, technical details, testimonials, third person, ul

About the Author: Barbara Spagnola
RSS for Barbara's articles - Visit Barbara's website

For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. One of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.

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Re: Sales with no start up fees. Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Looking to outsource my sales Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl
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Re: And Software? Re: And Software? - [quote="Takuya":e2n4run5] I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event. Tak[/quote:e2n4run5] Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get: "The server at hop.clickbank.net is taking too long to respond." So, could someone elabourate on this? Thanks.


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