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Press Release Distribution

Written by: Barbara Spagnola

Article Overview: Your Press Release is ready to go. Now you have to determine what audience would be the most interested in reading or hearing about it. But it is also important to think about where these people are located and how to best communicate with them.

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Press Release Distribution

Your Press Release is ready to go. Now you have to determine what audience would be the most interested in reading or hearing about it. But it is also important to think about where these people are located and how to best communicate with them.

Let’s assume that your Press Release is announcing the world wide availability of a new product. You have put your international Sales Force on alert that the product is available and ready to ship. You also prepared them for what you hope will be an onslaught of orders and inquiries if and when the press release is picked up by the media.

In this example, you want to ensure that the media in markets where you have your sales force located are included in the distribution. You also want to include new markets. Your product is targeted at internet and computer users. You determine your Press Release distribution should include national and international newspapers, the Internet wire services (i.e. google or yahoo!); computer magazines, computer professional associations; and of course, TV and radio stations.

Seems like a daunting task doesn’t it? How could you possibly look up all the addresses, fax numbers and email contacts for this world wide distribution?

Lucky for you there are many companies that have this information at their fingertips. They specialize in Press Release distribution and offer many different types of Press Release Distribution packages to meet your specific distribution needs. The packages are priced based upon how narrow or wide the distribution. These companies have the names and addresses of most newspapers and magazines as well as the ability to distribute your one press release to hundreds of wire services on the Internet with the push of the button. They also have magazine lists by industry category. This is helpful if your product is of the most interest to a particular consumer or business group. In this example, you would need a world wide, comprehensive Press Release distribution package.

Keep in mind the publicity and hopefully, new business generated as a result of the Press Release, can easily and quickly pay for the cost of distribution. It has been proven time and again that the return on investment for a Press Release is the higher than any other advertisement.

While planning for your Press Release distribution, it is critical that you determine who is your target audience; where are they located; and how do they receive their news. Once you have answered these questions, you can easily communicate your needs to the professionals that provide Press Release Distribution Packages.

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Home > Advertising > Barbara Spagnola > Press Release Distribution
Article Tags: business group, computer magazines, computer users, daunting task, distribution package, distribution packages, email contacts, fax numbers, fingertips, google, industry category, inquiries, international newspapers, internet wire, many different types, names and addresses, onslaught, press release distribution, professional associations, radio stations

About the Author: Barbara Spagnola
RSS for Barbara's articles - Visit Barbara's website

For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. One of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.

Click here to visit Barbara's website Dashed Line

More from Barbara Spagnola
Designing a High Impact Post Card
The First Steps in Starting an Association
Local versus National Coverage
Data Cleansing
The Press Release Format


Related Forum Posts
Press Release Builder Tool Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees. Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Looking to outsource my sales Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t? Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: And Software? Re: And Software? - [quote="Takuya":e2n4run5] I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event. Tak[/quote:e2n4run5] Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get: "The server at hop.clickbank.net is taking too long to respond." So, could someone elabourate on this? Thanks.


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