Press Release Distribution
Your Press Release is ready to go. Now you have to determine what audience would be the most interested in reading or hearing about it. But it is also important to think about where these people are located and how to best communicate with them.
Let’s assume that your Press Release is announcing the world wide availability of a new product. You have put your international Sales Force on alert that the product is available and ready to ship. You also prepared them for what you hope will be an onslaught of orders and inquiries if and when the press release is picked up by the media.
In this example, you want to ensure that the media in markets where you have your sales force located are included in the distribution. You also want to include new markets. Your product is targeted at internet and computer users. You determine your Press Release distribution should include national and international newspapers, the Internet wire services (i.e. google or yahoo!); computer magazines, computer professional associations; and of course, TV and radio stations.
Seems like a daunting task doesn’t it? How could you possibly look up all the addresses, fax numbers and email contacts for this world wide distribution?
Lucky for you there are many companies that have this information at their fingertips. They specialize in Press Release distribution and offer many different types of Press Release Distribution packages to meet your specific distribution needs. The packages are priced based upon how narrow or wide the distribution. These companies have the names and addresses of most newspapers and magazines as well as the ability to distribute your one press release to hundreds of wire services on the Internet with the push of the button. They also have magazine lists by industry category. This is helpful if your product is of the most interest to a particular consumer or business group. In this example, you would need a world wide, comprehensive Press Release distribution package.
Keep in mind the publicity and hopefully, new business generated as a result of the Press Release, can easily and quickly pay for the cost of distribution. It has been proven time and again that the return on investment for a Press Release is the higher than any other advertisement.
While planning for your Press Release distribution, it is critical that you determine who is your target audience; where are they located; and how do they receive their news. Once you have answered these questions, you can easily communicate your needs to the professionals that provide Press Release Distribution Packages.