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Press Release Key Components: Who, What, When, Where and Why
| Guest post by: Barbara Spagnola |
Article Overview: Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.
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Press Release Key Components: Who, What, When, Where and Why
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective.
Journalists are in the business of reporting the news and stories they deem of interest to their audiences. With their inboxes overflowing with faxes, mail and e-mail, they have to sift through hundreds of Press Releases looking for those that will be published or broadcast. These journalists are looking for newsworthy information that is both factual and accurate.
By answering the five Ws, you are sure to have included the necessary facts. Always write the release as if someone else is talking about your company, service, product, etc.
For instance, you want to announce a new product offering. You think that everyone from a housewife to a scientist will be interested in your new product. By using the five Ws as your guide, you will include factual information that is important to the journalist. This journalist is the gatekeeper of Press Releases for the very audience you want to see and hear your announcement.
In this product announcement example, the five Ws are answered as follows:
The Who is the company name that produces the product and making the announcement
The What is your new product, its features and benefits
The When is the date of the product release and the date(s) it is available for purchase or ordering
The Where is where product purchases or orders can be made. Include ordering information such as company name, address, telephone number and price, or include your web site address to encourage on-line ordering
The Why explains your product’s uses and benefit. You should include any examples as well as facts or figures that help to substantiate your statements.
By using the five Ws, you have written your Press Release in the same manner familiar to most journalists. When you include an attention getting headline and your first paragraph grabs the journalists’ attention, you greatly improve your chances for having your Press Release picked up by the media.
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About the Author: Barbara Spagnola RSS for Barbara's articles - Visit Barbara's website Click here to visit Barbara's website   Tracking Postcard Campaign Results Planning Your Postcard Campaign Press Release Distribution Selecting the Right Mailing List The Press Release Format |
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Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees.
- Hi Mary,
Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
Beat
Re: Looking to outsource my sales
- With a budget of $1,500 I know a guy in India who will do all these works on your website for you
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If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
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Re: And Software?
- [quote="Takuya":e2n4run5]
I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event.
Tak[/quote:e2n4run5]
Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get:
"The server at hop.clickbank.net is taking too long to respond."
So, could someone elabourate on this?
Thanks.
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