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Press Release Success Criteria - Is it Newsworthy?
Written by: Barbara SpagnolaArticle Overview: You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
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Free Download - Who is Your Target Audience? By Barbara Spagnola |
Press Release Success Criteria - Is it Newsworthy?
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
The Press Release is the perfect communication instrument for letting the newspaper readers and radio audience know about your lecture. There¡¦s only one possibility that would prevent this information from getting to its intended audience. What if the paper ignores your Press Release or the Radio Station decides it is not going make an announcement? Can they do that? Yes they can, and they will if they decide the information in your Press Release is NOT newsworthy.
Journalists and radio and television news directors are inundated with hundreds of press releases in the form of faxes, e-mails and standard USPS. They have the interests of their audience at the top of their consideration. If you want to get the attention of the journalist and get your press release noticed, you need to ask yourself:
Is the press release newsworthy to the public?
If you were the journalist, would you see value to your readers or audience?
In a stack of Press Releases, will your release catch the attention of the journalist?
Although this lecture seems to you to be a very important event and you believe the topic should be of interest to everyone, you must ensure the Press Release communicates that information to the newspaper and radio station.
For example, you will need an eye catching headline that persuades the reader to continue reading. You want to state the facts about who, when, where, why and how as concisely as possible. When you read it yourself, are you excited about it and think ¡§This is very interesting¡¨. Make sure that you have included points that are important to their readers and audience.
For instance, your lecture is about the local jazz scene and FM 99.9 is the local Jazz Station. You might make an assumption that their listeners would automatically be interested in a jazz related topic. But if you didn¡¦t give the radio station enough specifics in the Press Release as to ¡§Why¡¨ it would be appealing to their listeners, they may decide not to report your Press Release because it does not appeal to their audience.
A well written press release can give you publicity that is priceless. It can greatly enhance you or your company¡¦s exposure to the masses.
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Article Tags: assumption, attendees, faxes, important event, jazz scene, jazz station, journalist, journalists, listeners, local newspapers, local radio station, neighborhood library, press release, press releases, radio audience, stack, television news directors, usps
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About the Author: Barbara Spagnola RSS for Barbara's articles - Visit Barbara's website  Click here to visit Barbara's website   How to Create Postcard Content Who is Your Target Audience First Impressions Are Lasting Impressions Just the Facts Maam Just the Facts Designing a High Impact Post Card |
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Press Release Builder Tool
- Hi Shri - I would be happy to. What do you need from me? Please PM me the details.
Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees.
- Hi Mary,
Maybe you have something New to offer.
You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it.
Just an idea.
Be blessed
Beat
Re: Looking to outsource my sales
- With a budget of $1,500 I know a guy in India who will do all these works on your website for you
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If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
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and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: And Software?
- [quote="Takuya":e2n4run5]
I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event.
Tak[/quote:e2n4run5]
Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get:
"The server at hop.clickbank.net is taking too long to respond."
So, could someone elabourate on this?
Thanks.
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