Press Release Success Criteria - Is it Newsworthy?
Press Release Success Criteria - Is it Newsworthy?
The Press Release is the perfect communication instrument for letting the newspaper readers and radio audience know about your lecture. There¡¦s only one possibility that would prevent this information from getting to its intended audience. What if the paper ignores your Press Release or the Radio Station decides it is not going make an announcement? Can they do that? Yes they can, and they will if they decide the information in your Press Release is NOT newsworthy.
Journalists and radio and television news directors are inundated with hundreds of press releases in the form of faxes, e-mails and standard USPS. They have the interests of their audience at the top of their consideration. If you want to get the attention of the journalist and get your press release noticed, you need to ask yourself:
Is the press release newsworthy to the public?
If you were the journalist, would you see value to your readers or audience?
In a stack of Press Releases, will your release catch the attention of the journalist?
Although this lecture seems to you to be a very important event and you believe the topic should be of interest to everyone, you must ensure the Press Release communicates that information to the newspaper and radio station.
For example, you will need an eye catching headline that persuades the reader to continue reading. You want to state the facts about who, when, where, why and how as concisely as possible. When you read it yourself, are you excited about it and think ¡§This is very interesting¡¨. Make sure that you have included points that are important to their readers and audience.
For instance, your lecture is about the local jazz scene and FM 99.9 is the local Jazz Station. You might make an assumption that their listeners would automatically be interested in a jazz related topic. But if you didn¡¦t give the radio station enough specifics in the Press Release as to ¡§Why¡¨ it would be appealing to their listeners, they may decide not to report your Press Release because it does not appeal to their audience.
A well written press release can give you publicity that is priceless. It can greatly enhance you or your company¡¦s exposure to the masses.
Press Release Success Criteria Is it Newsworthy - To learn more about this author, visit Barbara Spagnola's Website.
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You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
The Press Release is the perfect communication instrument for letting the newspaper readers and radio audience know about your lecture. There¡¦s only one possibility that would prevent this information from getting to its intended audience. What if the paper ignores your Press Release or the Radio Station decides it is not going make an announcement? Can they do that? Yes they can, and they will if they decide the information in your Press Release is NOT newsworthy.
Journalists and radio and television news directors are inundated with hundreds of press releases in the form of faxes, e-mails and standard USPS. They have the interests of their audience at the top of their consideration. If you want to get the attention of the journalist and get your press release noticed, you need to ask yourself:
Is the press release newsworthy to the public?
If you were the journalist, would you see value to your readers or audience?
In a stack of Press Releases, will your release catch the attention of the journalist?
Although this lecture seems to you to be a very important event and you believe the topic should be of interest to everyone, you must ensure the Press Release communicates that information to the newspaper and radio station.
For example, you will need an eye catching headline that persuades the reader to continue reading. You want to state the facts about who, when, where, why and how as concisely as possible. When you read it yourself, are you excited about it and think ¡§This is very interesting¡¨. Make sure that you have included points that are important to their readers and audience.
For instance, your lecture is about the local jazz scene and FM 99.9 is the local Jazz Station. You might make an assumption that their listeners would automatically be interested in a jazz related topic. But if you didn¡¦t give the radio station enough specifics in the Press Release as to ¡§Why¡¨ it would be appealing to their listeners, they may decide not to report your Press Release because it does not appeal to their audience.
A well written press release can give you publicity that is priceless. It can greatly enhance you or your company¡¦s exposure to the masses.
Press Release Success Criteria Is it Newsworthy - To learn more about this author, visit Barbara Spagnola's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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