Selecting the Right Mailing List
Selecting the Right Mailing List
Mailing lists are available from a variety of companies at varying costs. What is a mailing list? It is a list of names and addresses extracted and compiled from a database of consumer and business information. At a minimum, these databases contain the names and addresses of consumers and/or businesses. Some companies specialize in databases that contain demographic information, such as income level, age, gender and occupation. Some list companies specialize in business data that includes annual revenues, number of employees, dollar amount of sales per employee, names of company officers, web sites and email addresses. These databases and the information they contain are used to select the names and addresses of those individuals you profiled when you defined your target audience.
When selecting a mailing list, the quality of the list is more important than how many names and addresses are available. An outdated list will not be helpful in getting your message to the right audience. Ask the mailing list company how often the database is updated. Ask what sources are used to populate the database. Be sure your specific target audience profile information can be used when selecting the names for your mailing list. If you want your target audience to only include males over the age of 50, you need to ensure that your mailing list company has this information available in their database so they extract only the names and addresses of males over the age of 50 for your mailing list.
Luckily these lists are available in computer usable format (i.e. EXCEL or ACCESS) so they can be used by high speed printers to automatically print the addresses on the high volumes of postcards. When requesting your mailing list, verify the mailing list format you can expect to receive from the mailing list company.
If doing a campaign targeted at current and prospective customers, remember to append your current customer information to the list received from the mailing list company. To help verify that your mailing was delivered to the names on your list, add your own name and address to the list so that you will receive your card in the same manner and timeliness as your current and potential customers.
Getting your postcard in front of your target audience, those most likely to benefit from your product or service, is very important. Select your mailing list wisely and you will increase your response rate.
Selecting the Right Mailing List - To learn more about this author, visit Barbara Spagnola's Website.
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A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by those who will benefit the most from your offer. The more specific you are about your target audience the more accurate your mailing list will be.
Mailing lists are available from a variety of companies at varying costs. What is a mailing list? It is a list of names and addresses extracted and compiled from a database of consumer and business information. At a minimum, these databases contain the names and addresses of consumers and/or businesses. Some companies specialize in databases that contain demographic information, such as income level, age, gender and occupation. Some list companies specialize in business data that includes annual revenues, number of employees, dollar amount of sales per employee, names of company officers, web sites and email addresses. These databases and the information they contain are used to select the names and addresses of those individuals you profiled when you defined your target audience.
When selecting a mailing list, the quality of the list is more important than how many names and addresses are available. An outdated list will not be helpful in getting your message to the right audience. Ask the mailing list company how often the database is updated. Ask what sources are used to populate the database. Be sure your specific target audience profile information can be used when selecting the names for your mailing list. If you want your target audience to only include males over the age of 50, you need to ensure that your mailing list company has this information available in their database so they extract only the names and addresses of males over the age of 50 for your mailing list.
Luckily these lists are available in computer usable format (i.e. EXCEL or ACCESS) so they can be used by high speed printers to automatically print the addresses on the high volumes of postcards. When requesting your mailing list, verify the mailing list format you can expect to receive from the mailing list company.
If doing a campaign targeted at current and prospective customers, remember to append your current customer information to the list received from the mailing list company. To help verify that your mailing was delivered to the names on your list, add your own name and address to the list so that you will receive your card in the same manner and timeliness as your current and potential customers.
Getting your postcard in front of your target audience, those most likely to benefit from your product or service, is very important. Select your mailing list wisely and you will increase your response rate.
Selecting the Right Mailing List - To learn more about this author, visit Barbara Spagnola's Website.
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| A part of planning your postcard campaign included determining your target audience. You took the time to profile your current and potential customers to ensure your message is received by those who will benefit the... |
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| A mailing list, also called an "opt-in" list, is compiled of email addresses of those who have willingly given the information. By giving you their email address, they have granted you the permission to send them m... |
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| One of the easiest, quickest and most effective ways to build your Mailing List is by using the promotional strategies of book reviews. On the internet there are a number of places you can visit for the sole purpos... |
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| A vital component of making money online is to have a mailing list. Internet marketers use these lists to sell their own products or affiliate products to targeted prospects. These prospects have signed up for your ... |
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| Building up your mailing list is often a challenge, no matter what type of a business you are involved in. Of course, especially if you are involved in an online business, building up your email mailing list is goin... |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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![]() Barbara Spagnola (Visit Barbara's Website) For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. One of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.
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