Most of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well.
Using postcards as a part of your overall marketing plan is the simplest and most cost effective method for communicating with new and current customers. They are the perfect tool for announcing a new store opening; offering special discounts or just enticing the reader to find out more about you or your business.
With the overload of information from both the post office, email and at our workplace, it is likely that we take the time only to skim the front of the envelopes or the email subject line in determining what gets our attention and what doesn’t. Many of us have spam filtering software on our computers to automatically delete anything that looks like junk mail. Postcards achieve almost 100% readership.
Because there is no envelope to open and hopefully an attention grabbing headline and graphic on the front, it will take less than a few seconds for the recipient to decide to continue reading or toss the card in the trash can. Either way, you have been successful in registering your company with the reader, even for only a few seconds.
Postcards are inexpensive to design, print and mail when compared to other advertising methods. Let’s say the overall cost of printing and mailing 10,000 cards is $3,200. In this example, the cost of each postcard is $.32. A 1% response rate to this campaign is 100 inquiries. If you converted 40% of these inquiries into sales (40 new customers), at an average of $500 per sale, you received $20,000 in revenue from an advertising piece that cost only $3,200. This equals nearly a 700% return on your original investment of $3,200! You would be hard pressed to achieve this type of results from other, more costly types of advertising.
Postcards allow you the advantage of getting your message in front of your targeted market more than once. As human beings, we tend to remember things when we repeat them over and over again. Because postcards are inexpensive, you can afford to mail them frequently, thus increasing the probable recognition of your company and products over time. This is a very effective technique for building your business incrementally with each mailing.
Postcards have been around for a long time and now businesses are taking advantage of their simplicity. They are quite effective when used as a part of an overall marketing plan.
The Benefits of the Postcard Campaign - To learn more about this author, visit Barbara Spagnola's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Tracking Postcard Campaign Results
|
| |
You have painstakingly designed your postcards with attention grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful planning, how...
|
|
Planning Your Postcard Campaign
|
| |
Planning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success.
|
|
Designing a High Impact Post Card
|
| |
Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is sim...
|
|
Repeat Mailings for More Business
|
| |
Have you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive...
|
|
Postal Service Postcard Mailing Guidelines
|
| |
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the n...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Barbara Spagnola
(Visit Barbara's Website)
For Barbara, building a brand is so much
more than slick marketing slogans and
high-dollar advertising campaigns. After
putting in stellar performances as a sales
and marketing manager with Armour Foods of
South San Francisco and Western Insurance
Company of San Mateo, Barbara started the
first of two high-impact companies. And,
more importantly, she mastered countless
revealing practices on how, and how not,
to build a powerhouse brand.
One of Barbara’s natural talents is
creating a hard-hitting, multifaceted
marketing campaign. The days of “shotgun”
marketing are nearly extinct. With
countless mediums and the reach of
cyberspace, companies that bet big bucks
and hope they’ve made the right play
typically have a very short shelf life.
Her ‘full circle’ approach addresses the
key aspect of marketing in the new
millennium; a rich mix of tried-and-true
traditional concepts and promising current
theories that develops brands, sells
products and services, and just plain old
works. And that’s exactly what Concept
Marketing Group can do for your business.
Take you by the hand and empower your
business to not only weather the storm,
but build momentum in any market
condition.
|
|
 |
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
