You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.
This standard format is expected by every journalist on your distribution list. It is a simple template that helps you to compose your press release. It ensures you have included the necessary information for the journalist to determine if your message is audience worthy.
Because the first question a journalist might ask is “Who submitted this Press Release to me?”, your contact information is expected at the top of the front page on the left hand side. Include the contact person’s name, company, address, and phone number. The next requirement is a “Headline” in bold letters and larger print than the rest of the press release. Think of the headlines you see in the paper each and every day. These will give you an idea of what evokes the reader to read a particular item in the newspaper. The headline should grab the attention of the journalist and encourage them to read more of your release. After the headline, the first paragraph is introduced by the City, State of you or your company and the date of its release.
Journalists are inundated with Press Releases. They don’t have time to read every word and are in the habit of “skimming” press releases for information. Therefore, you must put your most important information in the first paragraph. You must write concisely using proper grammar and language that is understandable. Avoid run on sentences. It is faster and easier to read short, succinct statements.
Subsequent paragraphs can answer the Who, What, When, Where and Why, but keeping their interest between the headline and first sentences and paragraphs goes a long way in getting your release covered by the media. At the end of the release, you want to include a summary paragraph about you or your company.
Take the time to proofread, proofread and proofread again your Press Release. If you didn’t care enough to check the accuracy of facts or spelling or grammar, the journalist is likely not to care as well.
Use the journalist standard and accepted Press Release format and your Press Release will be skimmed and perhaps read for its newsworthiness. It is the first thing a journalist will notice about your Press Release. The first impression is the most lasting impression. Make a good first impression by following the Press Release format.
The Press Release Format - To learn more about this author, visit Barbara Spagnola's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Writing An Attention Getting Press Release
|
| |
Whether you are writing it for yourself or for someone else, a press release is not written like an ordinary article. The format is different and the tone can't sound like a hyped up sales pitch. It should read more...
|
|
Press Releases - The Two Most Common Mistakes
|
| |
According to journalists there are two really common mistakes made by "non" PR folks when sending a Press Release.
|
|
The Press Release Format
|
| |
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve...
|
|
Local versus National Coverage
|
| |
When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a local public event, it woul...
|
|
Tips To Write An Effective Press Release
|
| |
After creating website, webmasters next step is to make it in approach of people as many as possible using different methods to attract people but the important thing is how to attract people at the same time to let...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Barbara Spagnola
(Visit Barbara's Website)
For Barbara, building a brand is so much
more than slick marketing slogans and
high-dollar advertising campaigns. After
putting in stellar performances as a sales
and marketing manager with Armour Foods of
South San Francisco and Western Insurance
Company of San Mateo, Barbara started the
first of two high-impact companies. And,
more importantly, she mastered countless
revealing practices on how, and how not,
to build a powerhouse brand.
One of Barbara’s natural talents is
creating a hard-hitting, multifaceted
marketing campaign. The days of “shotgun”
marketing are nearly extinct. With
countless mediums and the reach of
cyberspace, companies that bet big bucks
and hope they’ve made the right play
typically have a very short shelf life.
Her ‘full circle’ approach addresses the
key aspect of marketing in the new
millennium; a rich mix of tried-and-true
traditional concepts and promising current
theories that develops brands, sells
products and services, and just plain old
works. And that’s exactly what Concept
Marketing Group can do for your business.
Take you by the hand and empower your
business to not only weather the storm,
but build momentum in any market
condition.
|
|
 |
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
