Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Tracking Your Media Coverage

Written by: Barbara Spagnola

Article Overview: Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any of the media outlets on your distribution?

Free Download - Who is Your Target Audience? By Barbara Spagnola
Name: Email:

Tracking Your Media Coverage

Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any of the media outlets on your distribution?

You are probably familiar with the term “clipping service”. No, it is not used for clipping coupons. Clipping services have been around since the 1890s. Before the electronic, computer and internet explosions, these services were performed manually by companies that perused hundreds of newspapers, magazines and broadcast manuscripts.

Now, most of these services are performed by some of the same companies but they use the power of the Internet and other electronic sources to more quickly keep track of potential coverage not only in the print media, but also in blogs and any other internet communications. Television and radio stations make their manuscripts available by updating their database and making them available via the internet.

Many of these firms offer you the ability to search for yourself. The improvement of databases and their easy to use searching capabilities allows you to track where, when and by whom your story has been published.

Whether you decide to have the clipping service do the tracking for you or you decide to do it yourself, expect to pay for these services. Fees vary and you should take the time to find the service that will best meet your needs at a budget you can afford.

If you have a very tight budget and you can’t afford a clipping service, try a standard, free, Internet search engine such as Google or yahoo!. Both of these services allow you to set up an ongoing, automatic search for your company name or other key words or phrases. They notify you daily by email if and when your key words are found on the internet. You receive a link to the information as well as the date, etc. Keep in mind there could be a lag time between the time you distributed your Press Release and the time it takes to be found by Google or yahoo!. Paid clipping services cost money but most of the time, their data is updated as quickly as every two minutes. If time is of the essence, you may want a clipping service.

Measuring and knowing the effectiveness of your Press Release is very important. It helps you determine the return on your investment and keeps you informed as to how information about you or your company is printed, broadcast or “blogged” on the Internet.

Related Articles
  Youre Placing A Story Where
  How much is media coverage really worth
  The Online PR Media Myth
  Creating PR Success Beyond Oprah
  You Don’t Have to Be in a Major Media Market to Benefit from PR

Home > Advertising > Barbara Spagnola > Tracking Your Media Coverage
Article Tags: 1890s, automatic search, clipping coupons, clipping service, clipping services, electronic computer, electronic sources, explosions, free internet search, google, internet communications, internet search engine, internet wire, key words, magazines internet, manuscripts, marketing firm, media outlets, radio stations, tight budget

About the Author: Barbara Spagnola
RSS for Barbara's articles - Visit Barbara's website

For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. One of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.

Click here to visit Barbara's website
Dashed Line

More from Barbara Spagnola
Who is Your Target Audience
Planning Your Postcard Campaign
Data Cleansing
Local versus National Coverage
Tracking Postcard Campaign Results


Related Forum Posts
Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Points which are considered in a bank? Points which are considered in a bank? - I have tried to value banks several times and found it very hard to proceed with it. I know a bit. But it seems to be too less to proceed. Can we take this up?? Here is what I know 1. Price to book is a more imp. 2. Net interest income and non-interest income need to thought of. 3. Loan loss provisioning. 4. Coverage ratio. 5. Cost of funds. 6. ROA, ROE 7. NPA 8. Deposits and advances. 9. Capital adequacy ratio 10. Tier 1, Tier 2 capital consideration. 11. Leverage, loan book value 12. LIBOR, SLR, CRR There are many more. And even in the ones above, it’s pretty hard to value a bank.
Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: How to finance your independent movie Re: How to finance your independent movie - Hi, The video doesn't come up with its own URL... But it's the very bottom video on the page. Here's the description of it: Financing, Production and Social Impact of Feature Films Host- Carol Atwood - Founder, Spartacus Media Enterprises Panelists: Bill Johnson - Co-Founder and Partner, Inferno Distribution Steven Haft - Producer, Media Consultant Michael Goorjian - Actor, Producer, Writer
Re: UPDATES: New Campaign! New Layout! New Ideas! Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!


Recommended Article for You close

  Youre Placing A Story Where

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Build Corporate Credit for Your Small Business

TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?

Remind Me...

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.