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When to Use a Press Release

Written by: Barbara Spagnola

Article Overview: The most cost effective and efficient ways to communicate with the general public is through newspapers, magazines, radio and television. How will the media receive the information so it can be published? They receive Press Releases from individuals, companies, non-profits and government agencies.

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When to Use a Press Release

After two grueling years, you finally finished and self published your book. How will anyone find out about it?

Your volunteer organization needs more volunteers to attend the annual beach clean-up Saturday. How to do you get the word out to everyone in the community when you don¡¦t have any budget for advertising?

You are opening a brand new office in a different part of the City. You would like to invite the community for a grand opening celebration, but you don¡¦t have the lead time to prepare proper advertising. How do you invite the community to your grand opening?

The most cost effective and efficient ways to communicate with the general public is through newspapers, magazines, radio and television. How will the media receive the information so it can be published? They receive Press Releases from individuals, companies, non-profits and government agencies.

The Press Release is not a communication piece that is reserved only for elite, rich or prominent individuals and companies. It is available to everyone and anyone who wants the media to receive newsworthy information.

Press releases written about a person, new product announcements, personnel changes or new services can put your name in front of vast audiences. It is the perfect marketing tool for receiving FREE publicity.

It is very effective when you want to announce:

„« New product or service (like your new book)
„« An important date for the community calendar (like your Saturday clean-up)
„« The opening of a new physical building location or a new branch office (like the opening of your new office)
„« Launching the design of a new web site
„« Dates for workshops or seminars
„« Running for office for a civic or business organization
„« New business partnerships or strategic business alliances

Here's an example where TWO Press Releases are effective. First, you send out the Press Release regarding your new book. The press release is picked up by the New York Times. Diane Sawyer sees the article, reads your book and invites you to be interviewed on Good Morning America on November 30th at 8:00 AM EST. Now, you want to make sure that your local paper knows that you are going to be interviewed as well as other magazines, etc. You would use a second Press Release to announce you are going to appear on Good Morning America and interviewed by Diane Sawyer on November 30th at 8:00 AM EST.

As you can see from this abbreviated list and this example, the Press Release should be used to communicate to the media any information that you think others would be interested in reading or hearing about.

Related Articles
  5 Benefits of Publishing a Press Release
  Writing An Attention Getting Press Release
  Getting Your Press Release Noticed
  The Press Release Triple Threat
  How To Write A News-Worthy Press Release

Home > Advertising > Barbara Spagnola > When to Use a Press Release
Article Tags: audiences, business alliances, business organization, business partnerships, communication piece, community calendar, diane sawyer, free publicity, government agencies, grand opening, important date, information press, lead time, marketing tool, new business, new york times, perfect marketing, personnel changes, product announcements, volunteer organization

About the Author: Barbara Spagnola
RSS for Barbara's articles - Visit Barbara's website

For Barbara, building a brand is so much more than slick marketing slogans and high-dollar advertising campaigns. After putting in stellar performances as a sales and marketing manager with Armour Foods of South San Francisco and Western Insurance Company of San Mateo, Barbara started the first of two high-impact companies. And, more importantly, she mastered countless revealing practices on how, and how not, to build a powerhouse brand. One of Barbara’s natural talents is creating a hard-hitting, multifaceted marketing campaign. The days of “shotgun” marketing are nearly extinct. With countless mediums and the reach of cyberspace, companies that bet big bucks and hope they’ve made the right play typically have a very short shelf life. Her ‘full circle’ approach addresses the key aspect of marketing in the new millennium; a rich mix of tried-and-true traditional concepts and promising current theories that develops brands, sells products and services, and just plain old works. And that’s exactly what Concept Marketing Group can do for your business. Take you by the hand and empower your business to not only weather the storm, but build momentum in any market condition.

Click here to visit Barbara's website Dashed Line

More from Barbara Spagnola
Selecting the Right Mailing List
Local versus National Coverage
Just the Facts Maam Just the Facts
Press Release Distribution
Tracking Your Media Coverage


Related Forum Posts
Press Release Builder Tool Press Release Builder Tool - Hi Shri - I would be happy to. What do you need from me? Please PM me the details. Also, if anybody has suggestions for how to make the Press Release Builder Tool more valuable please let me know!
Re: Sales with no start up fees. Re: Sales with no start up fees. - Hi Mary, Maybe you have something New to offer. You can write an article of something new you have to offer. Then submit it. Following that rewrite it into a Press Release, indicating the need of support to promote it. Just an idea. Be blessed Beat
Re: Looking to outsource my sales Re: Looking to outsource my sales - With a budget of $1,500 I know a guy in India who will do all these works on your website for you SEO Articles writing Article Submissions Forum Postings Website Submissions Press Release Link Exchange Video Submission If interested pm me and i send you his linl
Re: Why Some Websites Sell and Others Don’t? Re: Why Some Websites Sell and Others Don’t? - There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site. PPC Article Marketing SEO Press Release Banner Ads Forum Posting Classified Advertising Media Buying Solo Ads and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: And Software? Re: And Software? - [quote="Takuya":e2n4run5] I use the "Press Release Equalizer" to submit my releases after complying with all the different guidelines set forth each PR website. The tool is great to automate the submission process but it's more effective if you write multiple releases promoting one event. Tak[/quote:e2n4run5] Ok, been checking into PREQ and can't find it, sorta. Is it a website, or a piece of software? I keep finding people who talk about it, but when I check any of the links that they post, I get: "The server at hop.clickbank.net is taking too long to respond." So, could someone elabourate on this? Thanks.


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