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Joel Sussman Articles

Written by: Joel Sussman

Are Your Sales Scripts Working For or Against You? - Click To Read Article
Although sales scripts may contain tried and proven tactics for converting sales prospects into customers, a surefire way to drive a wedge between you and your prospective clients is to sound like you’re reading a script or regurgitating memorized lines. Bridging the gap between salesperson and sales prospect often requires a conversational, informal delivery that won’t come across if you’re reciting a script.

Proven Techniques for Writing Persuasive Ads Letters - Click To Read Article
Sales, marketing, and advertising success often begins with the knowledge of how to tailor your message directly to the interests, problems, needs, and aspirations of your clients and prospective customers. Remember, your prospects don't want to hear you drone on about yourself and your company, they mostly want to know how you can help them improve their lives or solve a problem.

Make the Sales Process Easier by Establishing Credibility - Click To Read Article
Put yourself in your customer’s shoes for a minute and try to think like someone who’s in the market for your services. At some level, they’re thinking, “Why should I put my faith in this person or business?” Whether or not people ask you this question, you can be sure it’s on their minds. To win more customers and be chosen over the competition, develop a strategy to convey an image of experience, respectability, and dedication.

Target Niche Markets To Improve Your Sales Conversion Rate - Click To Read Article
Breaking through people’s filtering systems and being noticed is the number one step to effectively marketing your products, your services, and yourself. Personalizing your message and targeting your audience are two vital ways to avoid setting yourself up for failure. Learn some more tactics and processes to help you stay two steps ahead of the competition.

7 Marketing Ideas to Expand Your Customer Base and Profits - Click To Read Article
One of the secrets to succeeding in sales and marketing is to learn how to grab people's attention, arouse their interest, trigger their desire, and motivate them to take action. Here are seven tips on how to begin mastering that four-step process.

The Mental Process of Achieving Financial and Personal Success - Click To Read Article
On the journey to success or happiness, the biggest obstacles are not in the concrete world, but rather in the inner world of thought and imagination. Having your plans and aspirations obscured by self doubt, fear of failure, and the negativity of those around you is a surefire roadmap for going nowhere fast.

Positive Thinking is the Fuel that Propels Marketing Success - Click To Read Article
A successful salesperson needs to have the finesse and people skills to win back lost customers, negotiate the best deal, ask for and get sales referrals, inspire teamwork, and have the energy and optimism to overcome setbacks and keep moving forward in the face of temporary failure. Without a positive mental attitude, none of that is going to

Nine Ways to Build Your Business with Free Publicity - Click To Read Article
While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business.

How to Write Results-Oriented Web Pages, Sales letters, Ads, and Flyers - Click To Read Article
One of the cornerstones of any effective marketing strategy is identifying and clearly communicating your Unique Selling Proposition or distinctive selling advantages. Make it clear why you’re better and offer more than the competition. Emphasize your competitive strengths as a business, an individual, or as the provider of high quality services or products.

Generate Sales Leads with PR and Media Relations - Click To Read Article
Being written about in the media conveys more credibility than marketing yourself through paid advertising; and media relations and PR can be vital elements of any integrated marketing campaign.

Close More Sales by Dispelling Customer Fears - Click To Read Article
Developing and maintaining a stellar reputation for excellent quality and value-added service is the foundation for gaining people’s trust and generating valuable word-of-mouth advertising. The more positive ways the public hears about you, the more receptive they’ll generally be to becoming your client, customer, or patient.





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