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Guest post by: Praveen Kumar Become an Author

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Google, Yahoo has come a long way from the days it used ignore webmasters when Google started out to helping webmasters/site owners with optimizing websites. Google has created a special channel of communication with webmasters/site owners for helping them design search engine friendly websites to make information available to users easily.

Link Building

Google clarifies Link exchange is fine as long as it does not look excessive and spam. This means the link exchange schemes & programs deliberately increasing links in attempt to achieve ranking is bad. Buying and selling links is bad. Any marketing done excessively is bad for websites. The discussion on this on webmasterworld can be found over here. Google in its Webmaster guidelines had stated that any link exchanges schemes, buying, selling links are not good for website rankings. As per Google the links are editorial votes to webpages and have to given naturally to add value to visitor.

A) Google introduces Paid Link Reporting service, find mattcutts story over here and here. Link selling sites loose the ability to transfer PageRank.

B) Google Introduces No-Follow attribute

C) Link Building with Google Bookmarks

D) Link Baiting Advice by Google & by MattCutts

Search Engine Optimization

Search Engines are interested in providing rich, useful & relevant content to end users. This can happen only when site owners publish rich content & design a search engine friendly site.

Search engines would want to index all the content provided by site owners. It is therefore in their Business Interest to help webmasters provide more content to search engines. Search Engines therefore encourage webmasters to publish more content online both quality & quantity.

Website owners are looking to drive traffic from Search Engines by optimizing websites. Search Engines are looking to provide relevant, quality results to end users. Therefore it is a Win-Win solution for both. The only glitch is Spam.. Spam is defined as any activity where this equation is disturbed.

Search Engine spam is defined as any activity by website owner which is in the business interest of webmaster but not in business interest of Search Engine. However there is no such thing as “Webmaster Spam” when the site owner’s business interest is not protected by search engines.

SEO Tips by Google

* SEO Basics
* Google Sitemaps
* Using Robots Meta Tag
* All about Robots.txt
* Quality Guidelines for Webmasters
* Duplicate Content Caused by Url
* Understand Duplicate Content
* SEO for Flash Files
* Server Location and SEO
* Using Google Webmaster Central Tools
* New Robots Meta Tag check: X-Robots Tag and Unavailable_after Meta tag
* Canonical Urls
* Google Webmaster Help Center

Some of the active channels the information & Tools online are:

A) Google Webmaster Central

B) Google Webmaster Discussion Group

C) Google Sitemaps


SEO Tips by Yahoo

Yahoo.com also offers extensive help and awareness program for webmasters for optimizing websites for higher ranking on search engines. In some areas like Dynamic Url rewriting they offer more advanced help than Google.com

* Basic SEO on Yahoo
* Ranking Factors on Yahoo
* Yahoo Webmaster Guildelines
* Yahoo Site Explorer & Sitemaps
* How Yahoo Handles Redirection
* Reporting Duplicate content through Urls & Faqs on Dynamic Urls. WMW Discussions on dynamic urls in yahoo is very useful
* Removing Urls from Search Index
* Yahoo Store Help


Web Master Tools offered by Yahoo

1) Yahoo Site EXplorer

2) Yahoo Search Blog

This is an article which is worth bookmarking for all SEO, SEM Managers, as the resources listed has to be referred by everyone in this field.

The golden fact is everyone (Search Marketing world) is aware of it but very very few people have the patience to constantly observe & learn for maintaining their website rankings on Top of Search Engines.

Copyright of this Article is reserved by praveenkodur.com

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