Learn SEO, Link Building in 60 minutes
Learn SEO, Link Building in 60 minutes
Link Building
Google clarifies Link exchange is fine as long as it does not look excessive and spam. This means the link exchange schemes & programs deliberately increasing links in attempt to achieve ranking is bad. Buying and selling links is bad. Any marketing done excessively is bad for websites. The discussion on this on webmasterworld can be found over here. Google in its Webmaster guidelines had stated that any link exchanges schemes, buying, selling links are not good for website rankings. As per Google the links are editorial votes to webpages and have to given naturally to add value to visitor.
A) Google introduces Paid Link Reporting service, find mattcutts story over here and here. Link selling sites loose the ability to transfer PageRank.
B) Google Introduces No-Follow attribute
C) Link Building with Google Bookmarks
D) Link Baiting Advice by Google & by MattCutts
Search Engine Optimization
Search Engines are interested in providing rich, useful & relevant content to end users. This can happen only when site owners publish rich content & design a search engine friendly site.
Search engines would want to index all the content provided by site owners. It is therefore in their Business Interest to help webmasters provide more content to search engines. Search Engines therefore encourage webmasters to publish more content online both quality & quantity.
Website owners are looking to drive traffic from Search Engines by optimizing websites. Search Engines are looking to provide relevant, quality results to end users. Therefore it is a Win-Win solution for both. The only glitch is Spam.. Spam is defined as any activity where this equation is disturbed.
Search Engine spam is defined as any activity by website owner which is in the business interest of webmaster but not in business interest of Search Engine. However there is no such thing as “Webmaster Spam” when the site owner’s business interest is not protected by search engines.
SEO Tips by Google
* SEO Basics
* Google Sitemaps
* Using Robots Meta Tag
* All about Robots.txt
* Quality Guidelines for Webmasters
* Duplicate Content Caused by Url
* Understand Duplicate Content
* SEO for Flash Files
* Server Location and SEO
* Using Google Webmaster Central Tools
* New Robots Meta Tag check: X-Robots Tag and Unavailable_after Meta tag
* Canonical Urls
* Google Webmaster Help Center
Some of the active channels the information & Tools online are:
A) Google Webmaster Central
B) Google Webmaster Discussion Group
C) Google Sitemaps
SEO Tips by Yahoo
Yahoo.com also offers extensive help and awareness program for webmasters for optimizing websites for higher ranking on search engines. In some areas like Dynamic Url rewriting they offer more advanced help than Google.com
* Basic SEO on Yahoo
* Ranking Factors on Yahoo
* Yahoo Webmaster Guildelines
* Yahoo Site Explorer & Sitemaps
* How Yahoo Handles Redirection
* Reporting Duplicate content through Urls & Faqs on Dynamic Urls. WMW Discussions on dynamic urls in yahoo is very useful
* Removing Urls from Search Index
* Yahoo Store Help
Web Master Tools offered by Yahoo
1) Yahoo Site EXplorer
2) Yahoo Search Blog
This is an article which is worth bookmarking for all SEO, SEM Managers, as the resources listed has to be referred by everyone in this field.
The golden fact is everyone (Search Marketing world) is aware of it but very very few people have the patience to constantly observe & learn for maintaining their website rankings on Top of Search Engines.
Copyright of this Article is reserved by praveenkodur.com
Learn SEO Link Building in 60 minutes - To learn more about this author, visit Praveen Kumar's Website.
Like this article? Share it with your friends
Google, Yahoo has come a long way from the days it used ignore webmasters when Google started out to helping webmasters/site owners with optimizing websites. Google has created a special channel of communication with webmasters/site owners for helping them design search engine friendly websites to make information available to users easily.
Link Building
Google clarifies Link exchange is fine as long as it does not look excessive and spam. This means the link exchange schemes & programs deliberately increasing links in attempt to achieve ranking is bad. Buying and selling links is bad. Any marketing done excessively is bad for websites. The discussion on this on webmasterworld can be found over here. Google in its Webmaster guidelines had stated that any link exchanges schemes, buying, selling links are not good for website rankings. As per Google the links are editorial votes to webpages and have to given naturally to add value to visitor.
A) Google introduces Paid Link Reporting service, find mattcutts story over here and here. Link selling sites loose the ability to transfer PageRank.
B) Google Introduces No-Follow attribute
C) Link Building with Google Bookmarks
D) Link Baiting Advice by Google & by MattCutts
Search Engine Optimization
Search Engines are interested in providing rich, useful & relevant content to end users. This can happen only when site owners publish rich content & design a search engine friendly site.
Search engines would want to index all the content provided by site owners. It is therefore in their Business Interest to help webmasters provide more content to search engines. Search Engines therefore encourage webmasters to publish more content online both quality & quantity.
Website owners are looking to drive traffic from Search Engines by optimizing websites. Search Engines are looking to provide relevant, quality results to end users. Therefore it is a Win-Win solution for both. The only glitch is Spam.. Spam is defined as any activity where this equation is disturbed.
Search Engine spam is defined as any activity by website owner which is in the business interest of webmaster but not in business interest of Search Engine. However there is no such thing as “Webmaster Spam” when the site owner’s business interest is not protected by search engines.
SEO Tips by Google
* SEO Basics
* Google Sitemaps
* Using Robots Meta Tag
* All about Robots.txt
* Quality Guidelines for Webmasters
* Duplicate Content Caused by Url
* Understand Duplicate Content
* SEO for Flash Files
* Server Location and SEO
* Using Google Webmaster Central Tools
* New Robots Meta Tag check: X-Robots Tag and Unavailable_after Meta tag
* Canonical Urls
* Google Webmaster Help Center
Some of the active channels the information & Tools online are:
A) Google Webmaster Central
B) Google Webmaster Discussion Group
C) Google Sitemaps
SEO Tips by Yahoo
Yahoo.com also offers extensive help and awareness program for webmasters for optimizing websites for higher ranking on search engines. In some areas like Dynamic Url rewriting they offer more advanced help than Google.com
* Basic SEO on Yahoo
* Ranking Factors on Yahoo
* Yahoo Webmaster Guildelines
* Yahoo Site Explorer & Sitemaps
* How Yahoo Handles Redirection
* Reporting Duplicate content through Urls & Faqs on Dynamic Urls. WMW Discussions on dynamic urls in yahoo is very useful
* Removing Urls from Search Index
* Yahoo Store Help
Web Master Tools offered by Yahoo
1) Yahoo Site EXplorer
2) Yahoo Search Blog
This is an article which is worth bookmarking for all SEO, SEM Managers, as the resources listed has to be referred by everyone in this field.
The golden fact is everyone (Search Marketing world) is aware of it but very very few people have the patience to constantly observe & learn for maintaining their website rankings on Top of Search Engines.
Copyright of this Article is reserved by praveenkodur.com
Learn SEO Link Building in 60 minutes - To learn more about this author, visit Praveen Kumar's Website.
Like this article? Share it with your friends
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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