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Chuck Morris Articles
Written by: Chuck MorrisWhat Parenting Can Teach Us About Marketing - Click To Read Article
Build a relationship with your prospects first, or expect "rebellion" when you try to get them to listen to you or buy your product or service.
Getting it Right - A Marketing Formula - Part II, Right Time - Click To Read Article
RIGHT MESSAGE + RIGHT TIME + RIGHT PEOPLE = SUCCESS There is an irony to this month’s part of our formula. Timing is arguably the most important aspect of the right formula for marketing success, and yet, it is often the most overlooked and the least understood.
A Marketing Cookbook for Entrepreneurs - Click To Read Article
Most entrepreneurs simply don't see marketing as a line item that needs to be taken as seriously as, say, their annual equipment or supply budget, and that's a mistake. In over 20 years of working in this industry, I've confirmed that many entrepreneurs see marketing as an afterthought or a "necessary evil." Worse, many haven't mined the data right in front of them that could give them a blueprint for how to market to their best prospects.
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About the Author: Chuck Morris RSS for Chuck's articles - Visit Chuck's website  Chuck graduated cum laude from the University of Tennessee, receiving his Bachelor of Fine Arts degree with a major in graphic design and concentrations in English, Marketing and Television Production. Prior to founding Morris Creative Group in 1991, Chuck was a founding partner in several marketing firms. During his career at Whittle Communications, he worked closely with editor-in-chief William S. Rukeyser, and was responsible for a digital-printing test project with Kodak that resulted in company-wide changes to publishing processes. In 2005, Chuck was inducted into the Knoxville Advertising Federation's Hall of Fame. Click here to visit Chuck's website   Getting it Right A Marketing Formula Part II Right Time What Parenting Can Teach Us About Marketing A Marketing Cookbook for Entrepreneurs |
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