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A Marketing Cookbook for Entrepreneurs - Click To Read Article
Most entrepreneurs simply don't see marketing as a line item that needs to be taken as seriously as, say, their annual equipment or supply budget, and that's a mistake. In over 20 years of working in this industry, I've confirmed that many entrepreneurs see marketing as an afterthought or a "necessary evil." Worse, many haven't mined the data right in front of them that could give them a blueprint for how to market to their best prospects.
Getting it Right - A Marketing Formula - Part II, Right Time - Click To Read Article
RIGHT MESSAGE + RIGHT TIME + RIGHT PEOPLE = SUCCESS
There is an irony to this month’s part of our formula. Timing is arguably the most important aspect of the right formula for marketing success, and yet, it is often the most overlooked and the least understood.
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