Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?


Sales Lessons From Starbucks And Dell

Q&A: What does excellent trade show signage look like?



Q&A: What does excellent trade show signage look like?
   

Question:
What does excellent trade show signage look like? Is it simple? Colorful? Digital (narrowcasting)? Branded?
Jan-Burger Troost, Owner, Wester ExpoGraphics

Answer:
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors.

That said… it would be counter-intuitive to design your booth to blend in with the cacophony around you. Simple is always better, in my mind. People are attracted to clean, refreshing design… and if it’s situated in the midst of a sea of loud, tacky and overcrowded competitors, yours will stand out as an oasis of calm professionalism.

As a general rule of thumb, you have three seconds to make an impression on those walking past your display. Your overall design that includes each trade show booth graphic and sign must be simple and meaningful enough to compel attendees to walk in and learn more.

The content on your signage should simply and very clearly communicate — in as few words as possible — the benefits of your product. It is also wise to consider the impact of other important elements such as lighting, and even smell.

If you are hiring a professional design firm to create your tradeshow graphics for you, you should look for the following:

1. A style of creativity that is both engaging and clean
2. Understanding of materials and how they are best used
3. Ability to communicate ideas clearly and precisely
4. Understanding of structure
5. Understanding of graphic techniques (typography, photography, etc.)
6. Understanding of technical requirements for large scale print
7. Awareness of marketing trends and their relations to your objectives
8. Ability to effectively research your target market for the event
9. Trade connections in the print industry always help!

Of course, if you’re doing it yourself, then you should have the above all confidently checked off in order to come away with a successful result.

Q&A: What does excellent trade show signage look like? - To learn more about this author, visit Chanie Pritchard's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Q&A: What does excellent trade show signage look like?
  Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors.
Score Big At Your Next Trade Show
  Follow these three simple rules to make more contacts and more sales from working trade shows.
How to Sell Franchises at Trade Shows
  Trade shows are well known as suitable venues for selling franchises. Trade shows aren't looking to attract franchise buyers; they're focusing instead on attracting target audience. That target market could be your ...
Visiting a Franchise Show is a great way to investigate franchise opportunities.
  Visiting a franchise trade show is a great way to gather a lot of preliminary information and survey what’s out there in the franchise world in a short period of time, and you can find them in most cities.
Determining Your Real Exhibit Costs
  Don't go into a trade show or event blind...be prepared.

Related Forum Posts Related Forum Posts
Trade Show Success Strategies Trade Show Success Strategies
Re: Trade Show Success Strategies Re: Trade Show Success Strategies
Re: Trade Shows - Are They Worth It? Re: Trade Shows - Are They Worth It?
Re: Participating in a trade fair worth Re: Participating in a trade fair worth
Sales advice from Jeffrey Gitomer Sales advice from Jeffrey Gitomer
Finding the Perfect Low Investment Franchise Finding the Perfect Low Investment Franchise
CBC Show - Mompreneurs - Fortune Hunters CBC Show - Mompreneurs - Fortune Hunters
Re: Trade Shows - Are They Worth It? Re: Trade Shows - Are They Worth It?

Related Forum Posts Related Businesses - Evan Elite Authors
Dianne Crampton
Dianne Crampton is an Executive Leadership Coach and Team Building Consultant and creator of the TIGERS team development model. For the past twenty years she has helped leaders and teams achieve goals with high levels of collaboration and teamwork. Crampton is a published author. Her contribution to Working Together: Diversity As Opportunity was endorsed by Stephen Covey. She has written for trade magazines. Merrill Lynch nominated her business for Inc. Magazine’s regional small business and entrepreneurial awards. Her work with Native Americans was recognized at a United Nations sponsored conference in 1994. The TIGERS model passed two rigorous validation studies in 1992 and 1994. The TIGERS Survey is able to measure and track team development over time. Dianne is also the creator and distributor of the TIGERS Team Wheel game. This game helps groups identify behaviors that build collaborative groups and behaviors that cause conflict, morale problems, production failures, and misunderstandings. For more information, or to subscribe to TigerTracks, a free monthly leadership and team newsletter go to http://www.corevalues.com - Visit Dianne Crampton's Website


The Evan Elite Authors program is currently in beta phase. For details please contact us.


 
About the Author


Chanie Pritchard
(Visit Chanie's Website)
Chanie Pritchard is president and CEO of Sage Media Design, a premier commercial graphic design studio based in Ottawa, Canada. With clients running the gamut from individual entrepreneurs to corporate goliaths, Sage provides a highly personalized suite of services: Branding/Rebranding and Corporate Identity materials, Retail Artworking and Product Packaging Design, Publication Layout and Design, Marketing Collateral, Print and Online Advertising, General Design for Print, and of course, Web Design. An extensive public portfolio is available for review at www.sagemedia.c a
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Chanie Pritchard's

Complete
List Of
Advertising
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Chanie Pritchard's Complete List of Advertising Articles For FREE!

More Chanie Pritchard
7 Ways To Improve Direct Mail Response
Getting and keeping your key demographics attention
Tips for choosing the right design firm
Two Small Letters One Big Word
The Self Promotion Piece Bringing a Graphics Standard into the Business World
A Good Host is Hard to Find Things You Need to Know
Postcard Marketing Good Things Come in Small Packages
Brand Revitalization
Packaging dressing your product in a fashion conscious market
The History of Business Cards Four Centuries of Introductions
Become An Author