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Digital vs. Offset Printing: How To Choose? - Click To Read Article
Design is a complex and multilayered industry, and just as good design begins about ten steps before pen actually hits paper (or tablet, as it were), neither does it end when the final digital proofs are approved and delivered. The actual implementation of the design must be treated with considerable thought and care as well, if you’re interested in gaining maximum effect from the design itself.
The most common implementation questions we come across are often in regards to printing… what finishes to use, what stock, and most often, should we use digital or offset printing?
Getting and keeping your key demographic’s attention - Click To Read Article
In a rich media environment, audiences are in an increasingly constant state of distraction. We’re all busy, and there is a lot going on in our lives - our attention is valuable and limited. Unfortunately for businesses, this means that in order to cut through the clutter, they have to constantly repeat themselves and draw their audience’s attention back to important items, refocusing them over and over again. It’s a frustrating dance for both partners. The business may ask “how can I get this person’s attention?”, while the audience is left wondering “what’s this person trying to tell me? and why should I care?”
How to compose an effective email newsletter - Click To Read Article
One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article will outline a few of the foundational elements of building a successful email newsletter campaign...
You’ve got 50 milliseconds to wow me - Click To Read Article
How strong is your website’s immediate appeal? According to a Carleton University study published earlier this year in the academic journal Behaviour & Information Technology, web designers have only 50 milliseconds to make a good first impression.
Using Design in Business - Click To Read Article
Design in business is much more than just catchy ads. You can use design to generate new ideas and turn them into innovative and competitive products and services, improve your business processes and strengthen and deepen your marketing approach.
If used systematically across your business, design can bring a range of measurable commercial benefits...
Brand Revitalization - Click To Read Article
Building a strong brand takes commitment, time and hard work, but the result is one of the most valuable assets a company can own. That said, not all assets are static, and your brand image is no exception.
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Chanie Pritchard
(Visit Chanie's Website)
Sage Media is a premier commercial graphic
design firm based in Ottawa, Ontario.
Specialties Include:
- Branding/Rebranding
- Corporate Identity
- Retail Artworking
- Product Packaging Design
- Publication Layout Design
- Marketing Collateral
- Advertising
- Design for Print
- Standard Web Design
An extensive public portfolio is available
at
www.sagemedia.ca
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