Bill Reichert Articles

Writing a Compelling Executive Summary - Click To Read Article
Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. Your goal is not to explain your business to the investor; your goal is to convey the essence of what makes your business exciting. If you accomplish that, the investor will not only want to find out more, he or she will want to help you be successful.

Perfecting Your Pitch: Winning the Hearts and Minds of Investors - Click To Read Article
The keys to increasing your effectiveness with prospective investors. This article provides a detailed overview of the components of a winning presentation, and it provides tips on what to do, and what not to do, if you want to persuade investors to finance your company.


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