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Advertising, What's in store for 2010?
| Guest post by: Greg Pipe |
Article Overview: During 2009, the industry witnessed a few defining changes to the advertising world, none more so than online video and social media being established as marketing mediums.
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Free Download - When and what should I Tweet about? By Greg Pipe |
Advertising, What's in store for 2010?
During 2009, the industry witnessed a few defining changes to the advertising world, none more so than online video and social media being established as marketing mediums.
The continuing decline of traditional media, such as print advertising, means that more emphasis can be placed on the development of online advertising. Blogs and online news sites have become increasingly popular, proving credible sources for information and convenient for regular updates.
With the internet well and truly destined towards advertising success, brands are eager to lay out foundations for progression. Online video advertising is still in the early stages, with brands exploring the constructive impact on their audiences, compared with TV ads.
Brand communications are moving away from offline, with focus now predominantly being online. One major factor that has influenced this change is the success of Twitter. In a year where major news stories were reported first online, such as the quick fire reporting of Michael Jackson’s death on Twitter, brands are beginning to realise the potential impact that social media has on worldwide communication.
This will be the year of integrated online and offline communications, driven both by the changes in consumer behaviour that we have witnessed in 2009, and the need for marketers to find increasingly measurable and effective ways to communicate with their key audiences.
In 2010, online media trends are set to continue and gather momentum. For marketers and brands alike this presents a whole range of opportunities, not least through the use of online video and social media.
Need advice or help setting up your social media campaign or online video advertising for 2010? If so, drop us an email and see how we can implement a strategy designed around success.
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Article Tags: marketing, online video, social media marketing, Twitter, website video
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About the Author: Greg Pipe RSS for Greg's articles - Visit Greg's website Click here to visit Greg's website   Key benefits to having a corporate blog What is CRM and should you invest in it Four tips to get your PPC campaign started Press Release vs Public Relations Whats the difference Turn Old Customers into New Business The Importance of Good Database Management |
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Re: Hello from a San Diego-based marketer
- Welcome Aaron!
Whats the next stage for your business?
Ben
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: New, young entrepreneur
- Congrats H20ismyLife!
Do you have a website so we can see any of your work?
Whats the next step for you?
It’s enssential
- Advertising is essential whether you advertise in big scale or small. Having a signage outside your store or office is already advertising. If you can't afford to advertise in newspapers or radio, you can try giving out flyers and brochures. Do email blasts. Have a blog or website. Send SMS or text messages to friends and relatives so they can pass it on to other friends. There are several ways in promoting and advertising your product without really spending so much. Important thing is, you should always let people know you exist. As the saying goes "A business with no sign is a sign of no business"
Content Development Vs. Advertising
- Hi,
I don't need to throw out statistics to make the point that the world of advertising is changing. I am gathering sources to put together an article called "Content Development VS. Advertising" and was hoping to get feedback from business owners.
Main Objective Of Article: Show business owners how developing content in 2010 is more cost effective and produces a higher ROI than advertising.
Answers I would like from business owners & marketers:
1. What do you consider content?
2. If you had $10,000 to invest in marketing/promoting/advertising your company what would you do with it?
3. What companies do you buy from because they have excellent content?
4. How long would it take you to write 2 great articles a month?
5. Do you think you could produce a semi-professional video?
look forward to your answers.
Jeff
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