Tweet

Can companies make productive use of Facebook?

Written by: Greg Pipe

Article Overview: Facebook is the most demanding social site online with more than 350 million users worldwide, however the majority of companies still struggle to make an impressive marketing impact.

Can companies make productive use of Facebook?

Facebook is the most demanding social site online with more than 350 million users worldwide, however the majority of companies still struggle to make an impressive marketing impact.

The growth of Facebook has fundamentally progressed through personal interaction. Users associate Facebook as a social platform to communicate with friends and family, with the prospects of following groups and brands.

This provides the foundation to establish a brand online and present growth through presence within the site. Unfortunately for some companies, Facebook can present an uphill challenge to successfully promote themselves via this channel.

Most people search fan pages through brand reputation. Take Coca Cola for example, a know worldwide brand with 4 million fans to boast. The public are already aware of them, therefore know where to search; Coca Cola can easily establish a community due to a fan base already existing.

In order to gain followers, companies have to actively offer persistent incentives to attract attention. Regular updates and competitions are great motives behind achieving support. Fan pages can be exposed by passing a page link through friends and families to reproduce on to others, hoping that word of mouth is enough to gain notification.

Statistics below indicate just how hard Facebook is for companies to become known;

• 95% of pages have more than 10 fans

• 65% of pages have more than 100 fans

• 23% of pages have more than 1,000 fans

• 4% of pages have more than 10,000 fans

• 0.76% of pages have more than 100,000 fans

• 0.047% of pages have more than one million fans (297 in total)

Unlike Twitter, popularity is correlated with how many times you Tweet, Facebook fan pages tend to be updated on average, every 16 days.. On Twitter, you follow someone because you want to hear what they have to say. On Facebook, you become a fan to demonstrate support of affinity.

If your brand is anticipating the next step in the social media world, why not drop us an email and learn extra ideas and incentives on how to achieve marketing success online.

Related Articles
  Offering Free Samples On Facebook For Retail
  How to Market Your Business Opportunity on Facebook - Online Marketing Secrets
  Getting in Social Media Marketing
  If it Looks like a Duck....
  Facebook Fans & Likes for your Online Business

Article Tags: coca cola, facebook, fan page, followers, social media, social networking, twitter



Related Forum Posts
Re: Social Media Marketing Ignorance - It's a good point that the web is becoming more ubiquitous... and that's the number one reason why social media marketing makes sense. But still most companies are either afraid of trying it out, or don't want to bother. I think it's rare that they would thoroughly research the options and make a business decision based on research. And it's true that the younger crowd isn't even the major user group on Twitter. There was a funny Time article about Facebook being for "more seasoned" users than even college students. Personally, I think some companies won't pay attention to do the research that is done. It may harm them or it may not make a difference, as it really depends case by case.
Re: What makes a good business plan? - One important element as well with creating a good business plan is also the 80/20 rule. With that, you can either make it core competencies/tasks to be implemented versus the results. That way, it could be easier to evaluate if you'll be yielding big results or not as you manage both dollar productive and non dollar productive tasks in the business.
Re: Twitter vs Facebook - There are various major differences between Twitter and Facebook; Twitter is the social marketing area where we can create followers of profile who can share each other messages. Facebook is the more wide area then twitter, Facebook have wide friends network to share comments and even facebook offers to make the online marketing by PPC.
Re: Social media question - Facebook is where I get all my traffic. Facebook is great, because you can create fan pages and your customers come to you. Twitter is good, but I just don't see the same results. I think Facebook is the most popular and it's easier for people to find what they're looking for.
Re: Facebook Advertising? - Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising. Consider these ideal scenarios: You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of “engaged” on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below) There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing. An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Right Job - Part Five 'Compensation'

Unharnessing Creativity in Business

How to choose your executive coach -1

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.