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Can flash still propose the same SEO benefits as HTML built sites?

Guest post by: Greg Pipe

Article Overview: Flash websites often present a wow factor to their audience, portraying an impressive style but can they offer the same SEO value as HTML design?

Can flash still propose the same SEO benefits as HTML built sites?

Flash websites often present a wow factor to their audience, portraying an impressive style but can they offer the same SEO value as HTML design? When designing a website, consideration has to be accounted for regarding SEO value over design. Flash can dismiss many aspects of SEO, therefore in most cases, flash should be limited to required use.

Creative minded sites or particular brands eager to engage an audience through their visual presence will naturally favour the flash strategy, but consider the following aspects before reaching your conclusion.

Most search engines can’t crawl and index flash content making rankings lower than their potential. Sites completely flash focused will struggle to make immense impact in search results due to the lack of information available to index.

A tip towards flash use is to add the most relevant text based content within the noscript tags to improve the chance of being scouted by search engines.

Flash removes the space available to include keyword created content that places a website high in the search engine popular lists. Websites are reviewed by the content displayed, therefore if flash is used as an alternative the site will be perceived as content-free.

A benefit to flash is the level of interactivity on offer. Websites serve the purpose of visitor engagement, and flash serves a fundamental platform to achieve this better than HTML based sites.

The modern browsing audience no longer expects to be simply informed. Now a level of entertainment is anticipated too. The use of sound, animations etc immediately encourages visitors to take interest and become involved in the site.

Flash offer flexibility with embedded font choice allowing a web site developer the luxury of design freedom, opposed to HTML built platforms, which offer limited embed fonts.

If your unsure whether your audience desires a ravishing website built with the objective of engagement through flash or a simple HTML site that can still captivate imagination while also boosting SEO result, get in touh and let us implement a design strategy together.

Related Articles
  Advantages and disadvantages of Flash
  Flash Websites – Fun and Effective, or Dead on Arrival?
  Should you Have a Flash-Based Website?
  Should you have a flash-based website?
  Flash Services In Website Development

Article Tags: flash, html5, impressive style, SEO



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