Common mistakes in online advertising

Any form of advertising is not just about how many people see your message, but more importantly the ROI.

So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns.

Traffic is not conversion.....

No campaign should simply just produce a message as its purpose. There has to be a plan installed to make your targeted market become attracted to the services on offer. Just establishing a high number in traffic movement to your site is not going to make ROI, conversions will.

Poor advert positioning

How will anyone respond to your advert if they can't see it in the first place? Visibility and presentation are important factors for engaging potential consumers. Make the advert stand out in the best possible way, but be careful not to misrepresent what you are trying to sell or achieve.

Poor landing pages (calls to action)

So the advert alerts the attention of visitors - great! Only the page that the advert takes a vistor to is completely irrelevant to what was displayed. Ensure that the click-thru is guiding viewers to a plausible landing page that emphasises a direct call to action.

Not identifying your target audience

An advert will not be sold if the advertisers are unsure who they are selling to. Within any preparation for a marketing or advertising campaign, identifying the target audience is essential. Producing the advert how you target audience would appreciate it, is much more effective than an advert more suited to someone else.

Observing competitors

Advertising is a fierce field for competition. With so many adverts targeting the same audience, it is a challenging environment to become noticed. Take note of what competitors implement well or not so well and covert observations into your own campaign.

Dismissing social sites

Social sites keep growing and so should your adverts. With millions upon millions of users on social networks, you'll struggle to justify dismissing advertising campaigns on social sites. There is a target audience for everyone within these communities so make sure you do not miss out on potential customers.

Properly analysing results

How will you ever improve a campaign if there is no awareness of struggling areas? By frequently assessing your campaigns, you can easily make alterations to be confident that the advertisement is producing maximum ROI.