Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Common mistakes in online advertising

Common mistakes in online advertising
Free Download - Turn Old Customers into New Business - The Importance of Good Database Management By Greg Pipe
Name: Email:

To be able to successfully maintain an online advertising campaign, there firstly has to be an awareness of common mistakes that produce failure. Any form of advertising is not just about how many people see your message, but more importantly the ROI.

So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns.

Traffic is not conversion.....

No campaign should simply just produce a message as its purpose. There has to be a plan installed to make your targeted market become attracted to the services on offer. Just establishing a high number in traffic movement to your site is not going to make ROI, conversions will.

Poor advert positioning

How will anyone respond to your advert if they can't see it in the first place? Visibility and presentation are important factors for engaging potential consumers. Make the advert stand out in the best possible way, but be careful not to misrepresent what you are trying to sell or achieve.

Poor landing pages (calls to action)

So the advert alerts the attention of visitors - great! Only the page that the advert takes a vistor to is completely irrelevant to what was displayed. Ensure that the click-thru is guiding viewers to a plausible landing page that emphasises a direct call to action.

Not identifying your target audience

An advert will not be sold if the advertisers are unsure who they are selling to. Within any preparation for a marketing or advertising campaign, identifying the target audience is essential. Producing the advert how you target audience would appreciate it, is much more effective than an advert more suited to someone else.

Observing competitors

Advertising is a fierce field for competition. With so many adverts targeting the same audience, it is a challenging environment to become noticed. Take note of what competitors implement well or not so well and covert observations into your own campaign.

Dismissing social sites

Social sites keep growing and so should your adverts. With millions upon millions of users on social networks, you'll struggle to justify dismissing advertising campaigns on social sites. There is a target audience for everyone within these communities so make sure you do not miss out on potential customers.

Properly analysing results

How will you ever improve a campaign if there is no awareness of struggling areas? By frequently assessing your campaigns, you can easily make alterations to be confident that the advertisement is producing maximum ROI.





Common mistakes in online advertising - To learn more about this author, visit Greg Pipe's Website.

Like this article? Share it with your friends

Article Tags: advertising campaign

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Kalena Jordan
Kalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Richard Jefferies
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
- Visit Jeff Foster's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


To learn more about the Evan Elite Author Program please contact us.

 About The Author


Greg Pipe
(Visit Greg's Website)
Greg has been working in the UK advertising and marketing industry for almost 20 years and in that time has worked across all types of media; from outdoor billboards, to radio, to national and regional press to the Internet. This enabled him to set up The Media Cube in 2002, along with some colleagues, as a marketing agency, to bring that same broad national experience to smaller clients who wouldn’t usually get a look in with the big blue chip agencies. Greg believes passionately in trying to help clients maximise their return for their investment and ensure they get the sort of attention they deserve. Their success over the years has meant they are able to offer a wide range of services to help any business improve their sales. This was further added to by the launch of TMC Training, a sales training division set-up to help business get the most out of their sales force. Greg believes that a company’s sales team are one of their most important assets and by training them to work more effectively, can help any business grow, even in these tough times. To find out how they could help you please visit their website at www.themediacube.co.uk


Greg Pipe is a Platinum author on EvanCarmichael.com
 About The Author

 Author Blog
 Author Blog

 Video
 Video

 Free Downloads


Greg Pipe's

Complete
List Of
Advertising
Articles

Name
Email
If you enjoyed this article, get Greg Pipe's Complete List of Advertising Articles For FREE!

More Greg Pipe
Is affiliate marketing the way forward
How to use brand bidding
The benefits of advertising online
Key benefits to having a corporate blog
Four tips to get your PPC campaign started
Turn Old Customers into New Business The Importance of Good Database Management
Word research is the key to successful PPC
When and what should I Tweet about
Is Viral marketing a bug you want to catch
EMail marketing How to be seen and not Spammed
 Free Downloads


 
 
 


Evan Elite Authors
Jeff Foster  
Casey Gollan  
Kim Castle  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Entrepreneurship Or Job? Icon Entrepreneurship Or Job?
Relationships and Referrals Icon Relationships and Referrals
EMPLOYMENT PRACTICES LIABILITY Icon EMPLOYMENT PRACTICES LIABILITY
Article Marketing Icon Article Marketing
The Evolution Of Networking Icon The Evolution Of Networking
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Political Blogs
Top 50 Political Blogs
Top Political Blogs of 2009
 
Fortune Hunters - CBC Entrepreneur TV
Fortune Hunters
CBC Entrepreneur TV
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Philomena Uzuagu Lagos State, Nigeria,
Philomena Uzuagu
Lagos State, Nigeria
SEO For Africa

If I Were A Startup...
Chris Nguyen, 30+ national clients on $0
Chris Nguyen
30+ national clients on $0
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Andrew Carnegie, Carnegie Steel
Andrew Carnegie
Carnegie Steel
Martha Stewart, MLSO
Famous Entrepreneurs

Entrepreneur Advice
Brad Feld, Venture Capitalist
Brad Feld
Venture Capitalist
Michael Gerber, The E Myth
Michael Gerber
The E Myth
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     5 Ways to Turn Recessions into Opportunities
By Martin Malden
     How to Stay Motivated When You Seem to be Failing.
By Martin Malden
     The turning point – when you start to become successful
By Martin Malden

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information