Tweet

Common mistakes in online advertising

Written by: Greg Pipe

Article Overview: To be able to successfully maintain an online advertising campaign, there firstly has to be an awareness of common mistakes that produce failure. Any form of advertising is not just about how many people see your message, but more importantly the ROI. So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns.

Common mistakes in online advertising

To be able to successfully maintain an online advertising campaign, there firstly has to be an awareness of common mistakes that produce failure. Any form of advertising is not just about how many people see your message, but more importantly the ROI.

So in order to help others identify potholes in the advertising road, The Media Cube have prepared some common errors in campaigns.

Traffic is not conversion.....

No campaign should simply just produce a message as its purpose. There has to be a plan installed to make your targeted market become attracted to the services on offer. Just establishing a high number in traffic movement to your site is not going to make ROI, conversions will.

Poor advert positioning

How will anyone respond to your advert if they can't see it in the first place? Visibility and presentation are important factors for engaging potential consumers. Make the advert stand out in the best possible way, but be careful not to misrepresent what you are trying to sell or achieve.

Poor landing pages (calls to action)

So the advert alerts the attention of visitors - great! Only the page that the advert takes a vistor to is completely irrelevant to what was displayed. Ensure that the click-thru is guiding viewers to a plausible landing page that emphasises a direct call to action.

Not identifying your target audience

An advert will not be sold if the advertisers are unsure who they are selling to. Within any preparation for a marketing or advertising campaign, identifying the target audience is essential. Producing the advert how you target audience would appreciate it, is much more effective than an advert more suited to someone else.

Observing competitors

Advertising is a fierce field for competition. With so many adverts targeting the same audience, it is a challenging environment to become noticed. Take note of what competitors implement well or not so well and covert observations into your own campaign.

Dismissing social sites

Social sites keep growing and so should your adverts. With millions upon millions of users on social networks, you'll struggle to justify dismissing advertising campaigns on social sites. There is a target audience for everyone within these communities so make sure you do not miss out on potential customers.

Properly analysing results

How will you ever improve a campaign if there is no awareness of struggling areas? By frequently assessing your campaigns, you can easily make alterations to be confident that the advertisement is producing maximum ROI.

Related Articles
  Is Online Advertising Cost Effective?
  Common Costly Mistakes When Selling A Product Online
  Do You Know These Link Building Mistakes?
  Book Review: Web Marketing For Dummies
  The Wave Of The Future May Be Logo Imprinted Products

Article Tags: advertising campaign



Related Forum Posts
Re: Prospects in animation business in coming years. - Yes the Animation Industry is growing and it needs cost effectiveness, more employees producing quality work. Whether you make a 2d or a 3d animation it requires lots of money, concentration, patience and it sometimes become painful too. Half of the job is done once you have developed the storyboarding. As video advertising is growing, it would adversely affect the television advertising. Recent trends have shown that advertising budgets for online advertising is rapidly growing against television advertising all over across the world. Gaming industry is on its peak these days and animation is in huge demand.
Re: Hotmail Scam! - Hi David, Many people will fall for that, because they are innocent and don't know how to recognize the spam in all their junk. Another thing is the English. I only noticed the mistakes because you bolded (is this a word?) them. When we read, our mind know how to automatically change the mistakes to words we are familiar with. The other reason is for people like me that English is not their first language, and may never notice these mistakes, unless someone points them out.
Your Intial Mistakes Business - Hi, When I started my business I had made a lot of mistakes initially. These helped me in learning the art of the trade and today when I look back, I feel that these mistakes were quite silly. I had made my learnings then and those learnings have helped me time and again. Some of the mistakes I made were - i. Wrong Time Management ii. Wasting money on glossy Brochures and Business cards iii. Believing what they taught me at school was 100% correct iv. Giving too much when it was not required...... I would like to find out what have been your faltering moments in Business when you had started and what/how did they help you grow. Regards
You are too young - ok..let me give you a negative and a positive negative: founders are stubborn masochists. they don't learn from people's mistakes. they need to make all the predictable mistakes them selves, because they assume that bad things only happen to other people positive: the biggest mistake that I, and all other founders make is not doing survey. you wanna do a web dev shop? pick up the phone and do surveys. think that you don't need to? that's predictable if you want to successfully kick start something to clock max returns at lowest risk, you must go and do surveys to a) build a data base of prospects b) put assets on your balance sheet so you can do financing c) qualify your opportunity....but you're not gonna do any of these things because you need to make your own mistakes
Re: How to Promote a MLM Business? - Hi Stacey, You've raised a few issues there. There a many MLM companies out there that have strict policies on how they can market there products. There are pro's and cons for advertising on the internet and there are also pro's and con's for simply using traditional word-of-mouth advertising. I would consult your company before doing anything, but I would consider networking on forums and social media sites, not advertising, but selling yourself which is what you want to do. If you can sell yourself, the other person will buy whatever you are selling behind the scenes, cause they trust you. Internet advertising has it's down sides. It's a great way to brand yourself, but the internet is saturated with people trying to brand themselves. You sound like you're doing pretty well with your business, and if I was in your predicament I'd be doing just what your upline mentor is telling you do and to talk to more people. But, that can be on the street, or on the social media online. I Know of a few people in the industry who would have no hesitation about walking up to people in the supermarket and starting a conversation, but that takes confidence and practise. It's not easy and can be a challenge to duplicate sometimes. I hope this has helped. Let us know how you go! Mark


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Bootstrapping Your Start Up Business.

Download a template or see a lawyer?

Coaching - An Effective Tool for Managers

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.