EMail marketing - How to be seen and not Spammed!
EMail marketing - How to be seen and not Spammed!
However, with the proliferation of spam emails that are being sent all across the world in the 21st century, you really need to take that extra step to grab your audience’s attention, keep their interest, and ultimately convert them into a sale. This means that the days of sending one generalised mass email message to every address in your company’s database, are quickly coming to an end.
Get creative.
Today, you’re really going to have to get creative in order to catch your audience’s attention as soon as they see the subject line – if it bears any resemblance to a spam email, it’s likely to be discarded right away. You also need to keep in mind, that some email servers have spam filters in place, which look for certain keywords or key phrases that are common to spam, words such as ‘free’, ‘save money’, ‘cash bonus’ etc. These emails tend to be deleted by the filters without ever reaching your intended audience.
Once the reader has opened your email, it is important to not only have a user-friendly design but to provide the reader with pertinent, valuable information as well. Though using images and graphics are nice, avoid using too many as they tend to increase the size of your email message greatly. Instead you should get straight to the point, and provide any relevant links, offers, coupons, or discount codes at the end of your message.
Target individuals.
And to make sure you are getting the most from your online marketing, you’ll need to send emails that are specific to your customer’s needs – and these may vary greatly from customer to customer. By keeping track of personal information in your company’s database, you can set-up online campaigns; sending out one email to one target audience, while sending a completely different email to another group of customers. This way you can provide tailor-made recommendations and information in your newsletters, while still appealing to as broad of an audience as possible. This sort of analysis is crucial as it shows you understand and empathise with your audience.
Not all doom and gloom.
But before we start thinking that emails might just be more trouble than they are worth, there are three pieces of recent research it’s worth considering:
1) A US survey by Pew has found that fewer American email users are bothered by spam than before.
2) In a recent survey by the DMA, 39% of respondents said they achieved best results by combining email with mail and or telemarketing
3) Another study found that open rates rose from 20% for standard emails, to 46% for personalised content emails and click-throughs from 8% to 29%.
Email has always had the attraction of being measurable and cheap, but the one size fits all approach is gone. To ensure a high return on investment companies must identify the characteristics that make the medium work.
EMail marketing How to be seen and not Spammed - To learn more about this author, visit Greg Pipe's Website.
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In order to run and maintain a successful website in today’s highly competitive Internet world, it is essential to have an effective online marketing strategy. When used properly, one of the best tools to maximise your digital marketing comes in the form of email advertisements, especially due to its relative low cost. “As the clouds gather, marketing budgets will absolutely migrate to email from other channels” explains Chris Combemale, chairman of the Email Council of the DMA (Direct Marketing Association).
However, with the proliferation of spam emails that are being sent all across the world in the 21st century, you really need to take that extra step to grab your audience’s attention, keep their interest, and ultimately convert them into a sale. This means that the days of sending one generalised mass email message to every address in your company’s database, are quickly coming to an end.
Get creative.
Today, you’re really going to have to get creative in order to catch your audience’s attention as soon as they see the subject line – if it bears any resemblance to a spam email, it’s likely to be discarded right away. You also need to keep in mind, that some email servers have spam filters in place, which look for certain keywords or key phrases that are common to spam, words such as ‘free’, ‘save money’, ‘cash bonus’ etc. These emails tend to be deleted by the filters without ever reaching your intended audience.
Once the reader has opened your email, it is important to not only have a user-friendly design but to provide the reader with pertinent, valuable information as well. Though using images and graphics are nice, avoid using too many as they tend to increase the size of your email message greatly. Instead you should get straight to the point, and provide any relevant links, offers, coupons, or discount codes at the end of your message.
Target individuals.
And to make sure you are getting the most from your online marketing, you’ll need to send emails that are specific to your customer’s needs – and these may vary greatly from customer to customer. By keeping track of personal information in your company’s database, you can set-up online campaigns; sending out one email to one target audience, while sending a completely different email to another group of customers. This way you can provide tailor-made recommendations and information in your newsletters, while still appealing to as broad of an audience as possible. This sort of analysis is crucial as it shows you understand and empathise with your audience.
Not all doom and gloom.
But before we start thinking that emails might just be more trouble than they are worth, there are three pieces of recent research it’s worth considering:
1) A US survey by Pew has found that fewer American email users are bothered by spam than before.
2) In a recent survey by the DMA, 39% of respondents said they achieved best results by combining email with mail and or telemarketing
3) Another study found that open rates rose from 20% for standard emails, to 46% for personalised content emails and click-throughs from 8% to 29%.
Email has always had the attraction of being measurable and cheap, but the one size fits all approach is gone. To ensure a high return on investment companies must identify the characteristics that make the medium work.
EMail marketing How to be seen and not Spammed - To learn more about this author, visit Greg Pipe's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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