Email marketing – How do you start talking to your customers?
Email marketing – How do you start talking to your customers?
Targeted e-shots are sales and marketing messages or advertisements, sent out to potential new customers or your current client database. They work, because they allow you to send a specific message, directly to an individual, for an incredibly low unit price. Which means you can reach thousands of individuals, far cheaper than by using other methods.
While many people visit a website through surfing the Net or performing searches, a large percentage will come from high quality, professionally designed e-shot marketing. Much like any other form of advertising, it’s important to create well-composed, dynamic and strategically focused message text along with top quality design and graphics, to best market and promote your business and products. Whether simplistic or complex in content and design, each e-shot must contain precise and persuasive information in the best format possible, to attract and hold the lasting attentions of your targeted audience and new, or continuing, customer database.
Having said all this, it’s important to remember that even expertly designed, written and targeted email marketing does not guarantee success. It can still get lost amongst the high volume of emails that most people now receive daily. Which is why e-shots should not be looked at as a ‘magic bullet’ to solve all your marketing worries. Like any advertising, it is the long-term use of such tools that brings high-volume, high-quality, lucrative results. The key difference is that email has such a low entry cost.
The other popular type of email marketing is the use of newsletters. One of the main benefits of a newsletter is that they are not just a sales message to a customer. They are your way of building a relationship with them by letting them read about something they hopefully find interesting, as well as showing them product or service updates. As newsletters are seen as being less an out and out sales message, customers are actually keen to sign-up to receive them, as well as being less inclined to unsubscribe from them afterwards. All of which means you can continually grow your ongoing promotional database.
Another advantage of marketing by newsletter rather than e-shots, is the additional space the newsletter length and format allows you for written descriptions, explanations and promotion, as well as larger and more detailed graphics and photos. However, it’s true that newsletter preparation therefore can take longer than creating an e-shot and some people are more likely to read a short e-shot than a lengthier newsletter. Yet, consistent quality newsletter circulation can bring outstanding results, with multiple additions to your active client base and more revenue for your business. This is especially true since each new change or addition to your business product line or service will be made available to your entire customer database, along with any new subscribers, very quickly and easily.
In order to achieve the best possible quality design and written content for your e-shots and newsletters, relying on the advice and expertise of a good digital management service can be paramount to your success. Make the most of your email marketing tools, and create the ultimate level of Internet-built business.
Email marketing How do you start talking to your customers - To learn more about this author, visit Greg Pipe's Website.
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Email marketing is a highly effective way to make direct contact with your customers, speaking individually to each and every one. Whether you are reaching out to new clients or potential customers, promoting your business services and products, or maintaining a rapport with your current customer base concerning updated offerings - email marketing is the fastest, most direct and most effective method of starting a meaningful conversation with them, that brings good business results. But where do you start or how do you go about it. From a simplistic point of view, there are essentially two routes you can go, e-shots or newsletters.
Targeted e-shots are sales and marketing messages or advertisements, sent out to potential new customers or your current client database. They work, because they allow you to send a specific message, directly to an individual, for an incredibly low unit price. Which means you can reach thousands of individuals, far cheaper than by using other methods.
While many people visit a website through surfing the Net or performing searches, a large percentage will come from high quality, professionally designed e-shot marketing. Much like any other form of advertising, it’s important to create well-composed, dynamic and strategically focused message text along with top quality design and graphics, to best market and promote your business and products. Whether simplistic or complex in content and design, each e-shot must contain precise and persuasive information in the best format possible, to attract and hold the lasting attentions of your targeted audience and new, or continuing, customer database.
Having said all this, it’s important to remember that even expertly designed, written and targeted email marketing does not guarantee success. It can still get lost amongst the high volume of emails that most people now receive daily. Which is why e-shots should not be looked at as a ‘magic bullet’ to solve all your marketing worries. Like any advertising, it is the long-term use of such tools that brings high-volume, high-quality, lucrative results. The key difference is that email has such a low entry cost.
The other popular type of email marketing is the use of newsletters. One of the main benefits of a newsletter is that they are not just a sales message to a customer. They are your way of building a relationship with them by letting them read about something they hopefully find interesting, as well as showing them product or service updates. As newsletters are seen as being less an out and out sales message, customers are actually keen to sign-up to receive them, as well as being less inclined to unsubscribe from them afterwards. All of which means you can continually grow your ongoing promotional database.
Another advantage of marketing by newsletter rather than e-shots, is the additional space the newsletter length and format allows you for written descriptions, explanations and promotion, as well as larger and more detailed graphics and photos. However, it’s true that newsletter preparation therefore can take longer than creating an e-shot and some people are more likely to read a short e-shot than a lengthier newsletter. Yet, consistent quality newsletter circulation can bring outstanding results, with multiple additions to your active client base and more revenue for your business. This is especially true since each new change or addition to your business product line or service will be made available to your entire customer database, along with any new subscribers, very quickly and easily.
In order to achieve the best possible quality design and written content for your e-shots and newsletters, relying on the advice and expertise of a good digital management service can be paramount to your success. Make the most of your email marketing tools, and create the ultimate level of Internet-built business.
Email marketing How do you start talking to your customers - To learn more about this author, visit Greg Pipe's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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