Email marketing is a highly effective way to make direct contact with your customers, speaking individually to each and every one. Whether you are reaching out to new clients or potential customers, promoting your business services and products, or maintaining a rapport with your current customer base concerning updated offerings - email marketing is the fastest, most direct and most effective method of starting a meaningful conversation with them, that brings good business results. But where do you start or how do you go about it. From a simplistic point of view, there are essentially two routes you can go, e-shots or newsletters.
Targeted e-shots are sales and marketing messages or advertisements, sent out to potential new customers or your current client database. They work, because they allow you to send a specific message, directly to an individual, for an incredibly low unit price. Which means you can reach thousands of individuals, far cheaper than by using other methods.
While many people visit a website through surfing the Net or performing searches, a large percentage will come from high quality, professionally designed e-shot marketing. Much like any other form of advertising, it’s important to create well-composed, dynamic and strategically focused message text along with top quality design and graphics, to best market and promote your business and products. Whether simplistic or complex in content and design, each e-shot must contain precise and persuasive information in the best format possible, to attract and hold the lasting attentions of your targeted audience and new, or continuing, customer database.
Having said all this, it’s important to remember that even expertly designed, written and targeted email marketing does not guarantee success. It can still get lost amongst the high volume of emails that most people now receive daily. Which is why e-shots should not be looked at as a ‘magic bullet’ to solve all your marketing worries. Like any advertising, it is the long-term use of such tools that brings high-volume, high-quality, lucrative results. The key difference is that email has such a low entry cost.
The other popular type of email marketing is the use of newsletters. One of the main benefits of a newsletter is that they are not just a sales message to a customer. They are your way of building a relationship with them by letting them read about something they hopefully find interesting, as well as showing them product or service updates. As newsletters are seen as being less an out and out sales message, customers are actually keen to sign-up to receive them, as well as being less inclined to unsubscribe from them afterwards. All of which means you can continually grow your ongoing promotional database.
Another advantage of marketing by newsletter rather than e-shots, is the additional space the newsletter length and format allows you for written descriptions, explanations and promotion, as well as larger and more detailed graphics and photos. However, it’s true that newsletter preparation therefore can take longer than creating an e-shot and some people are more likely to read a short e-shot than a lengthier newsletter. Yet, consistent quality newsletter circulation can bring outstanding results, with multiple additions to your active client base and more revenue for your business. This is especially true since each new change or addition to your business product line or service will be made available to your entire customer database, along with any new subscribers, very quickly and easily.
In order to achieve the best possible quality design and written content for your e-shots and newsletters, relying on the advice and expertise of a good digital management service can be paramount to your success. Make the most of your email marketing tools, and create the ultimate level of Internet-built business.
Email marketing – How do you start talking to your customers? - To learn more about this author, visit Greg Pipe's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Email Marketing Avoid Becoming Spam
|
| |
Email is still the best way to reach a mass audience over the Web. However, email filters are becoming a serious problem for legitimate email marketers because they inadvertently label promotional emails as SPAM. Th...
|
|
Email marketing solutions
|
| |
Auto responders have become total email marketing solutions by providing nearly every option needed to deliver your email as well as options you may never use.
|
|
Email Marketing
|
| |
Do you want to keep customers coming back to your website? Do you have little money to spend on doing so? Well then, email marketing might be for you. Each year, more and more companies are turning to this type of c...
|
|
How to create and send out an email newsletter
|
| |
Ever since I started my business, we have been sending out an email newsletter on a monthly basis. I meet small business owners all the time who tell me they’d like to send one out too, but often don’t end up doing ...
|
|
A New Year, A New Approach
|
| |
As Email marketing is set to develop in 2008, can companies really afford to ignore it anymore? With e-marketing set to become the second largest form of online advertising in 2008, companies really must look at how...
|
 |
Related Businesses - Evan Elite Authors |
|
Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|
Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
|
Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball.
He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|
Accessible Business Consultants
Dave Turkin, President, of Accessible Business Consultants is a full service business consultant that has over 32 years of experience working with small-medium size businesses. Dave has designed and implemented numerous business and marketing plans, designed internal programs for accounting and operational procedures. He has analyzed businesses and prepared strategic plans setting budgets for growth, expansion and business restructuring.
He currently sits on the Board of Directors of various corporations as an advisor. For many years he has been the Business Coach to many executives offering advice and guidance from old and established companies as well as new companies just getting started.
Dave has the ability to analyze a business quickly and get a strong indication as to the necessary steps to improve operations, productivity and profitability. - Visit Accessible Business Consultants's Website |
|
Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations,
networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business
ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Greg Pipe
(Visit Greg's Website)
Greg has been working in the advertising
and marketing industry for almost 20 years
and in that time has covered most types of
media from outdoor billboards, to radio,
to national and regional press to the
Internet. This experience enabled him to
set up The Media Cube as a marketing
agency, bringing that same broad national
experience to smaller clients who wouldn’t
get a look in with the big blue chip
agencies. Greg believes passionately in
trying to help clients maximise their
return for their budgets and ensures they
get the sort of attention often lost with
a bigger agency. To find out how he could
help you please visit his website at www.themedi
acube.co.uk
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
