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Four tips to get your PPC campaign started

Guest post by: Greg Pipe

Article Overview: Preparing a PPC campaign in Adwords can be a daunting process. With various factors to assess, investment can be seriously wasted if the campaign is not designed well. Therefore we have decided to invest our time into revealing four of the essential elements that can help your campaign achieve a high ROI.

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Four tips to get your PPC campaign started

Preparing a PPC campaign in Adwords can be a daunting process. With various factors to assess, investment can be seriously wasted if the campaign is not designed well. Therefore we have decided to invest our time into revealing four of the essential elements that can help your campaign achieve a high ROI.

First thing’s first…… budget. Before the start of a campaign you need to have an awareness of how much to spend. Budget management is essential to ensure that the majority of budget is spent on priority keywords and terms.

Why spend more money on a term that may represent less value to your audience than one which is specifically relevant?

Keywords are the direction your adverts are placed. Thought and time is required to categorise relevant keywords and phrases into groups.

Cost-per-click (CPC) differs depending on the demand and popularity of the word. Therefore it is worth including specific phrases related to industry terms or that are geo-targeted. Initial keywords need to be evaluated, with high volume words implemented into longer-tailed phrases to progress the campaign further.

The first port of contact for prospective customers is the Advert. Therefore the advert copy has to be appealing and compelling. Ad copy should frequently be tested to discover marketing messages generating the highest CTR and on-site conversions.

The inclusion of keywords, price comparisons, product descriptions and plenty of calls to action are all defining factors between success and failure.

Where your advert takes a visitor is influential. The landing page has to be optimized to the point where the majority of visitors become conversions.

With plenty of calls to actions and simple, convenient forms available, the chances of a visitor actually pursuing initial interest further, is increased. Tools like Google Analytics help identify page statistics and the opportunity of implementing A/B testing.

A well optimized landing page can also have positive bearing on your quality score, making ads appear near the top and better valued too.

PPC can require constant changing if the campaign is not prepared well. Make sure you start off the way you want to finish the campaign, in a positive manner. Use the tips above as a starting point and hopefully you will soon be experiencing the highly productive benefits of search engine marketing.

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Home > Advertising > Greg Pipe > Four tips to get your PPC campaign started
Article Tags: CPC, essential elements, keyword selection, PPC, top tips, website

About the Author: Greg Pipe
RSS for Greg's articles - Visit Greg's website

Greg has been working in the UK advertising and marketing industry for almost 20 years and in that time has worked across all types of media; from outdoor billboards, to radio, to national and regional press to the Internet. This enabled him to set up The Media Cube in 2002, along with some colleagues, as a marketing agency, to bring that same broad national experience to smaller clients who wouldn’t usually get a look in with the big blue chip agencies. Greg believes passionately in trying to help clients maximise their return for their investment and ensure they get the sort of attention they deserve. Their success over the years has meant they are able to offer a wide range of services to help any business improve their sales. This was further added to by the launch of TMC Training, a sales training division set-up to help business get the most out of their sales force. Greg believes that a company’s sales team are one of their most important assets and by training them to work more effectively, can help any business grow, even in these tough times. To find out how they could help you please visit their website at www.themediacube.co.uk

Click here to visit Greg's website Dashed Line

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