Tweet

How to use brand bidding

Written by: Greg Pipe

Article Overview: Brand bidding is an effective way to control company reputation and avoid a great loss in traffic. Anyone can bid on your brand name, there is nothing stopping it anymore. If you don’t bid on your brand name, there is a decent chance that one of your competitors will appear at the top of the search results when someone is looking for you. It’s like driving past Sainsburys to get to Tesco; it’s inevitable that you’ll lose some customers, it’s just a question of how many.

How to use brand bidding

Brand bidding is an effective way to control company reputation and avoid a great loss in traffic.

Anyone can bid on your brand name, there is nothing stopping it anymore. If you don’t bid on your brand name, there is a decent chance that one of your competitors will appear at the top of the search results when someone is looking for you. It’s like driving past Sainsburys to get to Tesco; it’s inevitable that you’ll lose some customers, it’s just a question of how many.

Depending on brand objectives, playing ignorant to bidding on your own brand presents an opportunity for resellers and affiliates to use your brand name to encourage your traffic towards to their desired destination.

Regardless of placement in Google for your brand name, paid ads are constructive platforms for new promotions or products and directing visitors to a unique landing page, due to the flexibility of changing adverts.

Along with traffic loss, brand reputation needs to be controlled. If someone is using your brand for negative means, that could influence the way customers perceive the brand.

An example of someone using brand bidding for productive use is say a car dealership that sells Audis. In order to attract people interested in buying an Audi, the car dealership would bid on the Audi brand name to ensure their ad appears in the search results. This can be viewed as a positive bidding approach, using a well established brand to generate interest in your own.

If you need assistance setting up a PPC campaign or require help improving ROI, get in contact and discover valuable techniques you are yet to discover.

Related Articles
  The Difference Between A LIVE Online Auction And eBay.
  Google AdWords Tricks and Tips - Part 4
  How To Google Adwords Part #2- A Quick Guide To "Pay Per Click Marketing"
  Are PQQ’s Getting More Complex To Complete?
  The Power of a Brand Name and how to make your own brand powerful

Article Tags: adwords, brand bidding, conversions, google, landing page, pay per click, ppc, roi



Related Forum Posts
Being Creative - Kevin, I love this thread... and I hope this will bring up more posts. Let's see, being creative really takes the guts to do it right. Here is what I think -- being creative to me means, looking outside of my industry or thinking outside the box and actually implementing it to brand myself. Looking inside the industry tends to conform to an idea created by others and when it occurs, my audience has no way of differentiating myself from others and end up conforming to the low price bidding war. But I can do something like this. Let's say, I am in sales, I might provide customers with complementary information and resources to show they are a valued customer while articulating my support and consideration for them. When they receive something useful relating to their industry from outside of their industries, they'll quietly admire you for thinking about them. I personally like sending industry related Magazine subscription because it automatically reminds them about me every month without lifting a finger. I especially recommend Small Business related magazine because it's widely received and thoroughly helpful.
Re: All the Secrets to Getting a Lot of Traffic Using Google AdW - I like this post, but I am not in agreement with bidding high when you are first starting. This is a way to loose a lot of your money fast. Yiou should test your campaign before you flush your hadr earn money into google toilets.
Re: Business attire - [quote="Sprezzatura Custom":3k75jxln]quality of construction/materials #2, and brand recognition/cachet of owning it #3.[/quote:3k75jxln] I wanted to add: 1.) How do you know how good the quality is until you've owned the item and tried washing and wearing it out? For example, I don't really know anyone who owns a $200 dress shirt from Harry Rosen, etc. 2.) If you're wearing a solid colored dress shirt, who would even know what brand it is? Sure the shirt would look nicer than something you can pick up from Costco, but it's not like 99.99% of people would be able to distinguish one top brand from another unless they pulled on your collar to see the branded tag.
Need help on some crazy ideas... - Hi guys, We are bidding on a viral marketing video for a US based company (selling over the phone can be a challenge!) and I need your help. Can you please give me some crazy ideas - picture yourself being really really really angry with a website - what would you do to your computer if you were really mad... would you throw it against a wall... hit it with a baseball bat? Throw it off a building? Please let me know ASAP. Appreciate your help! Mark
Re: Canadian Licensing Info - If I understand the question correctly what you are really looking to do is maybe just contractual. If someone wants to use your brand you can contract with them for a specific amount to do that, then you can tell them what they can and cannot do with your logo. So if you just want to lend them the brand charge them a monthly amount specifying that they are required to assume all responsibility and that anything they create while using your brand you get a percentage of. The cost of franchising you can place on the person who wants to use your logo you include that in your initial charge and monthly fees, you need to make sure that you include in the contract that the franchisee is completely responsible for their own liabilities. Make sure that they have the appropriate insurance coverage to ensure that you are covered. If you are not sure talk to a broker and they will provide you the information that you need to share with your potential franchisees. Deborah


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Do You Deserve To Be Happy and Successful?

Make Small Commitments. Get Big Changes.

How to Handle the “I Am Not Interested” Objection

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.