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Make the most out of Twitter

Written by: Greg Pipe

Article Overview: Twitter has developed into a productive platform to promote yourself and become recognised in the online community, are you doing the right things to get the most out of it?

Free Download - When and what should I Tweet about? By Greg Pipe
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Make the most out of Twitter

Twitter has developed into a productive platform to promote yourself and become recognised in the online community. The microblogging network consists of an update input tool asking you, "What are you doing?" to help establish people with similar interests.

By becoming social and letting others know your activities or thoughts, you can build relationships, stay in touch, and grow your business. Even if you require help or assistance on a project or query, a public notification can lead to someone providing the answer you were looking for.

In your bio write something interesting and informative. Include your location and a link to your blog or website to allow people to find out what you are all about. Only having a Twitter profile as a means for contact, limits the opportunity of developing any relationships further.

Remember not be overly self promotional, or update for no reason. If you stumble across an intriguing article or revelation that your followers will find useful, tweet it!

Use Tweet Deck to contain information and stay organise with your account. This great tool is quick to set up and free to download, and easily creates a manageable format for Twitter users to organise updates of their friends and news into panels.

Make sure the people you follow are of interests to you. There is no point becoming a ‘follower' of someone for no purpose. People to follow are those who provide useful information or advice to any area of interest to you. If they provide interest to you, it is more than likely that you will provide interest to them.

Tweet deck also conveniently reveals what others are saying about you, providing a quick and easy tool to respond to comments.

Twitter grader is a useful tool to observe how effectively you use twitter. It uses a range of algorithm factors to assess the potential of your account and how others may perceive your information. Not only this but the tool allows you to search and evaluate the value of a twitter user in a grade score.

Finally, shorten your URLs within your status update. Twitter is limited to 140 characters, so by using a simple tool you can fill your status with quality information. Hash (#) keywords to make your information easier to find by the right people.

Additional Resources

- The Twitter Guide to Relationship Marketing

- Forget What You Know About Twitter Marketing

- Why Mass Following Doesn't Work

Are we friends on Twitter? Follow The Media Cube for unique updates and tips on all advertising and marketing topics.

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Home > Advertising > Greg Pipe > Make the most out of Twitter
Article Tags: productive platform, social media marketing, twitter

About the Author: Greg Pipe
RSS for Greg's articles - Visit Greg's website

Greg has been working in the UK advertising and marketing industry for almost 20 years and in that time has worked across all types of media; from outdoor billboards, to radio, to national and regional press to the Internet. This enabled him to set up The Media Cube in 2002, along with some colleagues, as a marketing agency, to bring that same broad national experience to smaller clients who wouldn’t usually get a look in with the big blue chip agencies. Greg believes passionately in trying to help clients maximise their return for their investment and ensure they get the sort of attention they deserve. Their success over the years has meant they are able to offer a wide range of services to help any business improve their sales. This was further added to by the launch of TMC Training, a sales training division set-up to help business get the most out of their sales force. Greg believes that a company’s sales team are one of their most important assets and by training them to work more effectively, can help any business grow, even in these tough times. To find out how they could help you please visit their website at www.themediacube.co.uk

Click here to visit Greg's website
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Related Forum Posts
Re: Social media Re: Social media - [quote="jacksonp":38eoggxw][quote="terriz":38eoggxw] What Twitter tool are you using that provides those features? I use Hootsuite, TweetDeck, and recently added TweetMiner to manage day-to-day tweeting, scheduled tweets, etc.[/quote:38eoggxw] I am sharing the tools which I use.These are the latest tools. twi.bz: Better Name-Dropping in Shortened URLs localtweeps: Make Twitter More Relevant by Bringing it Closer to Home tweefind: Twitter Search Un-Democratized[/quote:38eoggxw] Thanks for sharing those!
Re: Quote of the Day - "The only people witho Re: Quote of the Day - "The only people witho - Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:- You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully. regards, Mal.
Re: Using Twitter To Double Your Traffic? Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH


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